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Leadership in Marketing: The Chief Marketing Officer's Playbook

Jake Jorgovan

Good leadership in marketing directly influences customer engagement, market positioning, and innovative strategies, all of which are crucial for staying ahead in competitive markets. Tell Better Stories Source As a CMO, storytelling in branding is crucial for deepening your brand's emotional connection with its audience.

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4 recipes for resilience

Stellar Partnerships

But the brainpower needed to constantly switch drains our energy and we end up more tired and less effective at all of them. Ovarian Cancer Australia’s partner Wynstan recounted how they shared the charity’s information about cancer symptoms with their customer base. Resilience is important for corporate partnership executives.

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Leveraging Consortia Collaboration for Technology Adoption

ISTO / IEEE

It not only adds credibility to your technology but also widens your reach, as consortium members often have diverse networks and customer bases. Shared R&D efforts can lead to breakthroughs that benefit all consortium members, making your technology more robust and cutting-edge.

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The Power of Fractional Leadership in Corporate Turnarounds and Restructurings

Jake Jorgovan

We’re talking about restructuring teams, cutting costs, or pivoting strategies – in all these cases, fractional executives act with the urgency and clarity that crisis situations demand. All these measures lead to more resilient and efficient supply chains. All this results in optimized performance and strategic agility.

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The Essential Guide to Selling by Telling Your Touchstone Story

Storytelling is key to building this all-important trust. When you develop a personal Touchstone Story to share, you can leave formulaic scripts behind, meet potential customers where they are and relate to their pain points by sharing your own. How to develop your own Touchstone Story.

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Video: A Hacker’s View of the Cyberthreat Landscape in 2024 – PPOV Bonus Episode Part 1

Channel Insider

In Part 1 of this interview, Cody tells his story of how he went from convicted hacker to cybersecurity defender using his skills and talents for good, and why other bad actors should do the same. and what all of it means for the IT channel this year. and what all of it means for the IT channel this year.

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The Evolving Role of the Chief Marketing Officer in 2024

Jake Jorgovan

Their responsibilities, traditionally encompassing advertising, market research, and customer service, have expanded to include digital strategy, data analytics, and customer engagement in the online realm. Focus on Customer Experience: Shifting from traditional marketing to a holistic customer experience approach.