Thu.Dec 07, 2023

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Top 15 Fractional CMO/Chief Marketing Officer Consultants & Consulting Firms

Jake Jorgovan

Finding expert marketing leadership for your business can be overwhelming, especially without the right guidance. Fractional CMOs offer a flexible, cost-effective solution. They bring high-level marketing expertise tailored to your unique business needs. And you're in the right place to discover the best in the field. This article provides: A curated list of the top 15 fractional CMO consultants and consulting firms Insight into the industries they specialize in An overview of their key services

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Yes, You Can Improve Professional Services Margins AND the Relationship

Vantage Partners

No account leader in a professional services firm ever relished the prospect of talking to a client about a scope overrun. There is often a temptation to avoid the conversation and simply suck it up, rationalizing it’s better for the relationship and for future business. Some firms try to rectify the situation by creating fairly strong disincentives for write-offs, which only serves to put partners, MDs, and others responsible for account growth and health firmly between a rock and a hard place.

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Top 12 Fractional CFO / Chief Financial Officer Consultants & Consulting Firms

Jake Jorgovan

Facing financial management challenges in your business? You're not alone. Many companies struggle with complex financial strategies and decision-making. This can feel overwhelming, especially without a full-time CFO. But there's a solution. Introducing the top 12 fractional CFO consultants and consulting firms. This article provides: A curated list of elite fractional CFO firms.

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Six ways AI can influence the future of customer service

IBM Business Partners

Organizations have always used some degree of technology to provide an excellent customer experience , but the future of customer service will demand even more advancements to meet customers’ growing expectations. There is no question that customer service is about to take a massive leap forward, thanks to emerging trends like artificial intelligence (AI).

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Top 10 M&A Recruiters, Headhunters, & Executive Search Firms

Jake Jorgovan

In the fast-paced world of mergers and acquisitions, finding the right talent to drive your deals forward can be the difference between success and missed opportunities. That's where expert M&A recruiters, headhunters, and executive search firms come into play. These firms specialize in identifying and placing top-tier professionals who can navigate the complexities of M&A transactions.

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The path to advocacy: Engaging customers from the start with Customer Marketing Leader Leslie Barrett

Impact

With 88 percent of consumers trusting recommendations from people they know above all other forms of marketing, referral marketing holds immense power for brands today. Turning customers into advocates early in the buyer journey amplifies brand visibility, boosts credibility, and, most importantly, increases customer loyalty and retention. Leslie Barrett , Former Senior Director of Customer Marketing and Evangelism at Sendoso , joined the SaaSquatch podcast, The Advocacy Channel , to share her j

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Trellix Named 2023 Global Endpoint Security Company of the Year by Frost & Sullivan

Frost & Sullivan

SAN ANTONIO, TX. – December 7, 2023 – Frost & Sullivan recently researched the endpoint security industry and, based on its analysis results, recognizes Trellix , the cybersecurity company delivering the future of AI-powered extended detection and response (XDR), with the 2023 Global Endpoint Security Company of the Year Award. Trellix’s Endpoint Security solution is integrated into its XDR Platform , providing a flexible detection, response, and remediation solution.

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Impact.Com Sets New Partnership Economy Standards In 2023 With Market Expansion, Client Growth And Technology Innovation

Impact

The post Impact.Com Sets New Partnership Economy Standards In 2023 With Market Expansion, Client Growth And Technology Innovation appeared first on impact.com.

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Top 15 Real Estate Recruiters, Headhunters, and Executive Search Firms

Jake Jorgovan

Finding the right people for the job in real estate is extremely important. Real estate is always changing, and you need folks who know what they’re doing and can adapt to new things. That’s where real estate recruiters, headhunters, and executive search firms come in. And you’re on the right page to find them. In this guide, I analyze the top 15 real estate recruiters, headhunters, and executive search firms.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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impact.com Sets New Partnership Economy Standards in 2023 with Market Expansion, Client Growth and Technology Innovation

Impact

The post impact.com Sets New Partnership Economy Standards in 2023 with Market Expansion, Client Growth and Technology Innovation appeared first on impact.com.

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Data center consolidation: Strategy and best practices

IBM Business Partners

The modern pace of data creation is staggering. The average organization produces data constantly—perhaps even continuously—and soon it’s investing in servers to provide ample storage for that information. In time, and probably sooner than expected, the organization accrues more data and outgrows that server, so it invests in multiple servers.

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MarTech Interview with Cristy Garcia, CMO at impact.com

Impact

Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.

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API-led connectivity: Improve API reuse and organizational agility

IBM Business Partners

Today’s customers and employees expect a real-time, personalized and connected user experience on any platform. As enterprise applications grow and evolve to address these needs, integration between applications has become increasingly important. Building point-to-point integrations manually is time consuming, inefficient and costly; andorganizations need a better way to consume and share data, as well as a more flexible and agile way to add new features and solutions.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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The Partnership Pioneers: impact.com’s Game-Changing Year in Review

Impact

Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.

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How OLAP and AI can enable better business

IBM Business Partners

Online analytical processing (OLAP) database systems and artificial intelligence (AI) complement each other and can help enhance data analysis and decision-making when used in tandem. OLAP systems are designed to efficiently process and analyze large multidimensional datasets, while AI techniques extract insights and make predictions from OLAP data.

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Impact.com review: great affiliate marketing platform

Impact

Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.

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How Ecommerce SEO can Drive Organic Traffic?

SEO Magazine

It’s no secret that ecommerce is booming. In fact, it’s predicted that U.S. ecommerce sales will increase by a whopping 50% from $907.9 billion in 2022 to $1.4 trillion in 2025. If you’re an ecommerce business, you need to be doing everything you can to ensure that you’re taking advantage of this growth. One of the most important things you can do is make sure your website is optimized for search engines.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.