October, 2022

4 risks that derail corporate partnerships

Stellar Partnerships

Sometimes the lure of big money can make us overlook the risks behind a decision. Like a gambler convinced that the next game is going to be the big winner, we can fail to see the real costs and consequences.

Have you seen one Alliance?

Peter Simoons

In September, I walked the Camino Português from Porto to Santiago de Compostela together with my wife. Although we were “together”, we each travelled our own Camino. I walked the entire 240 kilometres while my wife skipped some of the more challenging parts.

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Podcast Websites - Should You Create a Website for Your B2B Podcast?

Jake Jorgovan

If you’re starting a B2B podcast, you may be faced with a seemingly impossible number of logistical questions surrounding your new show. More often than not, these questions have nothing to do with interviewing thought leaders in your industry.

Podcast Strategy Basics: Choosing Your B2B Podcast Publishing Frequency

Jake Jorgovan

When a business sits down to create a podcast strategy, one of the first questions to be answered is: what will be our publishing frequency, or how often should we publish? There are a number of options but not all will be appropriate for your objectives.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

The 2023 Executive Growth Alliance Schedule is out – this is what’s on the agenda of global leaders

EGA

Computer Network, City, Globe – Navigational Equipment, Big Data, Cityscape. The unique market drivers and business challenges pertaining to 2022 have further solidified the need for accelerated future readiness for forward-thinking for leaders and organizations alike.

More Trending

4 tips to make your partners feel loved

Stellar Partnerships

“There is no duty more indispensable than returning a kindness” Cicero. Only two more haircuts to the end of the year! My friend measures time in haircuts rather than sleeps, so it shocked me how little of 2022 we have left.

3 Tactics to Overcome a Resistance to Partnering

Partner Path

Be proactive in winning over your sales, services & training teams. If you’re struggling to get your company to adopt a partnering model – you’re not alone.

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Confusion in Alliance Terms

Peter Simoons

I recently attended a conference about strategic alliances that took place in a typical conference setting. During the conference, several people presented their cases to the audience, all with a different style. Some presented almost only talking about their company, others barely mentioned their company and focused completely on an alliance case. All presenters created confusion among the audience! That confusion found its root course in the fact that terms were loosely and randomly used.

Podcast Promotion Strategy: Using Trade Publication Syndication

Jake Jorgovan

The goal of every B2B podcast is to generate value for your business. Depending on your metrics, growing your listenership is part of that goal. But more important is ensuring that your podcast is in front of the specific buyers that you’re looking for.

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

In Bold, We Thrive

Thinkers 50

Interview with Terence Mauri, Founder of Hack Future Lab and Visiting Professor, IE Business School. If leaders consider ‘the one thing they could do differently today to help their organization be future prepared,’ where would you start?

Improving Documentation in Practice: Our First ABOUT ML Pilot

Partnership on AI

Share. Our Blog. /. ABOUT ML. Improving Documentation in Practice: Our First ABOUT ML Pilot. Jiyoo Chang. October 11, 2022. Content Wrapper. Click here to start editing. -->. Content Row. Click here to start editing. -->.

It’s all in your head

Stellar Partnerships

Mismatched expectations can be the source of great frustration and disappointment. Like online shopping when you think you’ve found the perfect outfit, but what arrives is a mess of polyester that’s cut for a skinny giraffe.

PartnerTap’s Machine Learning Engineer Is Heading to the World Puzzle Championship

PartnerTap

There is some exciting news for us at PartnerTap. One of our engineers, Pranav Kamesh, is heading to the World Puzzle Championship in Poland this week. He’ll be representing his home country India and competing against the top puzzle solvers in the world. Machine Learning Engineer.

Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting crowded, and marketers are looking for new ways to reach their prospects. Download Sendoso’s guide to learn the key ingredients of successful ABM campaigns, and how to deliver brand affinity with proven ROI through gifting.

Infor Coleman AI Wins Prestigious Stratus Award for Artificial Intelligence

TRG Blog

On September 27th 2022, Business Intelligence Group announced the winners of its 2022 BIG Awards, an annual award established to acknowledge companies, products, and people offering unique technological solutions. Business Intelligence Analytics Enterprise Resource Planning ERP

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Overcoming the most common open innovation challenges

Hype

Implementing open innovation in your business is not an easy task. It might be straightforward, but it is not easy. Open Innovation

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Why your Clients Avoid Meetings - Part 2

Managed Services Platform

Last week, we discussed the issue of clients who are seemingly always avoiding their meetings with you. This week, George Miller is joining us again as we get further into the topic and share solutions for MSPs to have better meetings with their clients.

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The State of Alliance Management in 2022 — and Beyond

Vantage Partners

Alliances & Partnerships

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

Finding the prince in a sea of frogs

Stellar Partnerships

Modern dating is a minefield. There are endless sites that claim to find you the perfect match or you can try your luck with Tinder or Bumble and hope you won’t get swiped left.

Four Game-Changing Negotiation Techniques

Wharton

Attending the Executive Negotiation Workshop can pay dividends for decades. One CEO shares the lessons he still applies — ones he says changed his life. … Read More. The post Four Game-Changing Negotiation Techniques appeared first on Wharton Executive Education

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Europe’s fintech opportunity

McKinsey Public & Social Sector Insights

Fintech has moved from the fringes of European finance to its core, but performance varies widely. If all countries could match the best in region, the economic benefits would be considerable. Insights on Financial Services Banking Europe Disruptive Technology Globalization Innovation

Who are open innovation managers and what do they do?

Hype

Typically, innovation managers are researchers, strategists, evangelists, or pioneers who venture on to become change agents, leaders, organizational designers, coaches, and ultimately fill the seats of process owners, decision makers, and project managers. Open Innovation

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The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

Power of Physical Presence

Managed Services Platform

Apple Podcasts: [link] Spotify: [link] Youtube: [link] Let’s admit it. Those of us in IT tend to be reclusive. It’s in our nature to “avoid” seeing the customer and instead do our work at our desks - after all, it’s where are able to accomplish the most.

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Thinkers50 and ExecOnline Partner to Prepare Leaders to Meet New Business Challenges

Thinkers 50

The Partnership Combines Ground-Breaking Thought Leadership with a World-Class Online Leadership Development Platform to Address Critical Business Needs.

5 things to expect when prospecting

Stellar Partnerships

Years’ ago my running coach taught me that when you’re running up a hill your eyes are down. Because you don’t want to see the top of the hill and start panicking. When you’re looking down at the road, it looks just as flat as any other part. It helps to protect your attitude. Shielding ourselves from upcoming pain can work but often it’s better to be prepared and have a plan. Erm… childbirth anyone?

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Google Cloud’s Eric Buck on Distribution in Cloud Services   

The 2112 Group

Eric Buck, director of commercial partners and global distribution at Google Cloud, joins Larry Walsh to talk about the role two-tier distribution models and distributors play in aiding cloud service providers in engaging channels and supporting partners.

Organic Growth Strategy: How to Leverage Market Collateral Around Social Media

Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven

Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to session on engaging your buyer base through social media.

Tech at the edge: Trends reshaping the future of IT and business

McKinsey Public & Social Sector Insights

With technological change accelerating, companies need to make four fundamental shifts. Digital Insights High Tech & Internet Analytics Digital Disruptive Technology Growth Innovation Leadership

An introduction to Henry Chesbrough and open innovation

Hype

I’ve caught up on some essential reading this weekend to be able to offer you a selection of the most inspiring thought pieces and research by world-renowned scholar and management thinker, Professor Henry Chesbrough. Open Innovation

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Why your Clients Avoid Meetings - Part 1

Managed Services Platform

Apple Podcasts: [link] Spotify: [link] Youtube: [link] Are you trying to figure out why your clients regularly avoid meeting with you or constantly reschedule just to doze off when the meeting actually occurs?

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