Sat.Aug 05, 2023 - Fri.Aug 11, 2023

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4 ways to prospect without pestering

Stellar Partnerships

My dog Bonnie is up for a ball game at any time of day or night. When I’ve been sitting at my desk for too long, she’ll remind me with a wet nose nudge or a paw on my leg. If I’m not responding she’ll simply drop the ball on my lap. I usually cave in because she’s cute and fluffy, not that I’m desperate for a game of fetch. It’s a fine line between prompting and pestering.

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Scaling Partner Programs with Legacy PRMs vs. Growth PRMs

Magnetrix

When growing a partner program, consider choosing a PRM that grows with your partner ecosystem's needs. The PRM types we'll review are: Legacy PRMs Modern (growth-enabling PRMs) Some things to keep in mind while assessing which type to go with are: Look for scalability to accommodate increasing partner numbers and activities Customizability is essential to tailor the platform to your unique requirements Automation streamlines processes as your program expands, reducing manual work AI-cap

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How next-generation PRM and Partner Marketing software platforms leverage AI for partner data acquisition

Mindmatrix

The role of AI in helping partners choose the right messaging Next-gen partner marketing software platforms are equipped with content recommendation engines that leverage machine learning capabilities to suggest the right partner marketing and sales assets for the partners to use based on various factors such as the prospect’s persona, their position in the sales cycle.

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5 ways to optimize ROI with mobile partnerships

Impact

Ecommerce spending surpassed $1 trillion dollars in the US for the first time last year. As mobile spending continues to tick upward (doubling desktop spending), brands seek to optimize mobile marketing ROI. Marketers can leverage partnerships to reach larger audiences through a mobile experience—but they need the right technology to drive partner initiatives.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Leveraging AI for a Competitive Advantage

ClearPoint Strategy

As the saying goes, "The future belongs to those who prepare for it today.

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Five9 Awarded by Frost & Sullivan for Empowering Exceptional Customer and Agent Experiences through its VoiceStream APIs

Frost & Sullivan

San Antonio, TX — August 8, 2023 — Frost & Sullivan continuously researches the cloud contact center industry and, based on its most recent findings, recognizes Five9 with the 2023 North American Enabling Technology Leadership Award. Five9 has been a leading provider of cloud contact center solutions for almost 25 years and has consistently placed well on Frost & Sullivan’s Enterprise Cloud Contact Center Market Radar as one of the most innovative, highest growth providers in North Ameri

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Better together: IBM and Microsoft make enterprise-wide transformation a reality

IBM Business Partners

IBM® and Microsoft—the two largest global IT companies—are working together. While many may see IBM and Microsoft as competitors, we are much better partners bringing the best of both companies together to accelerate impact and influence at scale. We provide current and new clients the unique opportunity to take advantage of the combined value from our technology, cloud, and consulting services alongside our ecosystem of partners to meet ever-evolving business needs.

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Distribution Veteran, Kee Ong, Steps Out of the ANZ Market

Channel Insider

Synnex Australia and New Zealand (ANZ) has its first new leader in nearly two decades, with Kee Ong, who has managed local operations since 2006, announcing that he’s been promoted to the company’s global group CEO. Ong will be replaced by another channel veteran, Arthur Gimisis, who has been with Synnex himself for over 23 years and acted as its sales director for the past decade.

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PSMJ Resources Announces the Top-Performing Architecture and Engineering Firms for 2023

PSMJ Resources Blog

PSMJ Resources, Inc., the world’s leading authority on architecture, engineering, and construction firm management, announces the members of the 2023 Circle of Excellence. Sixty-eight exceptional architecture and engineering firms made it onto the exclusive list this year. PSMJ designed the Circle of Excellence to highlight successfully managed firms that demonstrate outstanding achievements in areas such as profitability, overhead management, cash flow, productivity, business development, staff

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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10 Critical Features Your ePCR Software Must Possess

Binfire Collaboration Blog

Today, American ambulance crews overwhelmingly rely on ePCR (electronic patient care report) software rather than a clipboard to fill out patient reports. The switch to digital solutions has vastly improved the capabilities of emergency medical services (EMS) providers, allowing them to spend less time on paperwork and more time facilitating emergency care.

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What is a phishing simulation?

IBM Business Partners

A phishing simulation is a cybersecurity exercise that tests an organization’s ability to recognize and respond to a phishing attack. A phishing attack is a fraudulent email, text or voice message designed to trick people into downloading malware (such as ransomware ), revealing sensitive information (such as usernames, passwords or credit card details) or sending money to the wrong people.

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It’s Time for MSPs Across APAC to Activate 5G Strategies

Channel Insider

5G has been a technology on the cusp of going mainstream for some time. Now it’s finally set to take off, and the managed service providers (MSP) that are proactive about the opportunity stand to find some big opportunities in the years ahead. Research from GSMA found that across the Asia-Pacific (APAC) region, the number of next-generation connections will increase from 4% in 2022, to 41% by 2030.

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Continued Policy Support will be Critical as Electric Vehicle Sales Reach New Milestone in the US

Frost & Sullivan

Policy initiatives to strengthen electric vehicle (EV) ecosystem align with US government’s focus on clean transport and domestic manufacturing expansion. By Sanchita Mendiratta, Industry Analyst – Mobility Electric vehicle (EV) sales in the US crossed the four million mark at the end of June, underlining the rapid pace of market development. Unlike Europe which has been at the forefront of vehicle electrification, uptake has been sluggish in the US.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Outbound Lead Generation Strategies You Can Start Today

Chameleon Sales

In the fiercely competitive sales and marketing landscape, generating a steady stream of high-quality leads is paramount to success. This is where outbound lead generation strategies come into play, fueling company growth and prosperity. But what exactly is outbound lead generation, and why is it critical to your business’s success? Outbound lead generation is the proactive approach of reaching out to potential customers and prospects rather than waiting for them to come to you.

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Connecting IBM VPC to IBM Power Virtual Servers and IBM Cloud Object Storage

IBM Business Partners

In the ever-evolving landscape of cloud computing, businesses are continuously seeking robust, secure and flexible solutions to meet their IT infrastructure demands. In this post, we’ll discuss connecting the robust IBM Power Virtual Servers service to the secure IBM Cloud Virtual Private Cloud environment using IBM Cloud to support diverse workloads.

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Ensure Your Retail Success with GIS Mapping

Market Source Inc

You can’t make decisions from snippets of information. Beyond spreadsheets, GIS mapping analyzes layers of information to surface a story about your business to inform your most strategic decisions. The post Ensure Your Retail Success with GIS Mapping appeared first on MarketSource.

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LyondellBasell Awarded the 2023 Global Medical Plastics Company of the Year by Frost & Sullivan

Frost & Sullivan

SAN ANTONIO, TX. – 10 th Aug, 2023 – Frost & Sullivan recently researched the medical plastics industry and based on its analysis, recognizes LyondellBasell with the 2023 Global Company of the Year Award. The company is a leading chemical and polymer manufacturer operating throughout the petrochemical value chain. With nearly 100 production facilities strategically located across the Americas, Europe, and Asia-Pacific, LyondellBasell caters to diverse customer segments.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Meeting Procurement Challenges in Telecom | CenterPoint Group

CenterPoint Group

In 2023, developing and implementing an effective wireless telecom procurement strategy is more difficult than ever. Rapidly emerging technologies and rising costs in an increasingly competitive market complicate the question of how to procure telecom services.

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How to build more sustainable transportation infrastructure

IBM Business Partners

Transportation infrastructure—a broad term that encompasses the networks of fixed installations that ensure safe transport of people and goods—is a critical part of thriving, modern economies. Examples of transportation systems include roadways, public transit systems, airports, train stations, bus stations, ferry terminals, pipelines and warehouses.

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Ensuring Fair and Transparent Performance Reviews for Hybrid Teams

TRG Blog

Performance reviews are vital for hybrid workplaces and teams , providing a formal way to evaluate performance, set goals, give feedback, and align expectations. In the hybrid setting, where employees may work remotely or have flexible schedules, monitoring productivity and progress can be challenging.

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How AgTech Platforms are Tackling Scope 3 Emissions and Delivering Value for Farmers and other Key Stakeholders in the Agricultural Value Chain

Frost & Sullivan

The growing network of international policies , targets, and standards that seek to promote environmentally friendly farming practices by either punishing or rewarding companies for their sustainable strategies, or lack thereof, are driving the innovation and development of Climate Mitigation and Adaptation Technologies, which are incorporating recent digital and computing advances into the fight against climate change.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Decision Making in the Era of Growing Constraints (Part 2)

Planview Blog

This is part two in a series of blogs on decision making in the era of financial constraints. Read part one ​​ here. A pressing topic facing all executives right now is how to approach decision making in this era of growing financial constraints. Executives express to us that their organizations are exercising long-unused decision-making muscles. In some cases, they are making cuts without sufficient information to understand the impact of those cuts.

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Fintechs turn to AI and cloud as steadfast forces for innovation

IBM Business Partners

The rapidly evolving fintech landscape is witnessing a remarkable transformation, driven by advancements in leveraging both artificial intelligence (AI) and cloud computing technologies. With customers top of mind, we are seeing fintechs increasingly harness the power of choice and flexibility that comes with hybrid multicloud and lean into the power of data analytics to deliver enhanced experiences.

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Adam Furness: ‘Do Your Own Research’ – Why a crisis in trust is transforming marketing campaigns

Impact

Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.

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New Cloud-based Technologies Drive Innovation in the Aquaculture Industry

Frost & Sullivan

Projections regarding global demand for seafood continue to rise but concerns regarding not only industry capacity but the effects of this market on the environment are also a point of focus. According to the Food and Agriculture Organization of the United Nations (FAO), the growing demand for fish and other aquatic foods is rapidly changing the fisheries and aquaculture sector.

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How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

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Revenue Playbook: How Wiz Tackles Cloud GTM

Tackle.io

Hear how Wiz started and scaled its Cloud GTM strategy and grew revenue from their first listing to building operational excellence.

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Debunking observability myths – Part 3: Why observability works in every environment, not just large-scale systems

IBM Business Partners

In our blog series, we’ve debunked the following observability myths so far: Part 1: You can skip monitoring and rely solely on logs Part 2: Observability is built exclusively for SREs Observability refers to the ability to gain insights into a system’s internal behaviour based on external outputs or signals. The primary goal of observability is to provide IT teams with the necessary tools to understand system performance, identify problems and troubleshoot effectively.

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Your firm’s financial performance may have beaten last year…but did you beat the competition?

PSMJ Resources Blog

By most accounts, architecture and engineering (A/E) firms are delivering some of their best financial performance in years…some are even seeing their firm’s best performance of all time. Profits are high, backlogs are strong, and there isn’t a whole lot that is slowing things down right now.