Sat.Sep 30, 2023 - Fri.Oct 06, 2023

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3 Tips to Organize Your PRM

Partner Path

Provide a better partner experience by showing some TLC to your PRM system. You would be shocked to know the variety of partner portal and PRM systems I’ve worked on, but one thing remains the same: the need for organization. There are many components to a PRM system: the back end, the front-end, the bi-directional sync to multiple other systems. On top of that, there are different individuals, business units and management levels that must come together to ensure a well-updated, easy-to-use, on

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Go Beyond Random Acts of Co-Sell

PartnerTap

Does your sales team co-sell with partners? If so, to what degree, and with how many partners? Some companies like Microsoft and SAP Concur have very sophisticated co-selling motions with their top partners. Others are just starting their partner-first journeys. Then there are companies like Lumen, HPE, LastPass, and LightEdge that are disrupting their markets with co-sell first programs and heavy investments in co-sell automation platforms.

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3 secrets of successful organisations

Stellar Partnerships

There is more to life than money. Ask any diehard Collingwood or Penrith Panther fan over the weekend if they would have traded their match ticket for money. I bet most of them would have opted to be in the stadium and share the jubilant celebrations of their team’s victory. When organisations ask partnership people to focus on bringing in corporate money, they miss the point.

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Common Grounds: Unleashing innovation and growth through partnership

IBM Business Partners

At IBM, we believe we can make greater progress together. Our purpose is to be the catalyst that makes the world work better—and our partners are key to this mission. Together with our partners and clients, we work to solve the most complex challenges with AI and hybrid cloud. Last year, we launched our “ Common Grounds ” video series to showcase the value of partnership and how we’re better together.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Manage Client Expectations When Scaling SEO Using Generative AI

SEO Magazine

You’re navigating the ever-evolving SEO landscape. You want to scale efficiently, don’t you? Generative AI can be your ally in this journey. This unique technology reshapes how businesses manage client expectations for SEO campaigns. But you may wonder, “how?” Stick around as we explore leveraging AI-driven strategies effectively while keeping customer needs at the heart of your efforts.

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Up the Ante with AI: Boost Agent Productivity, Ignite Customer Joy!

Frost & Sullivan

Contact Centers at Crossroads Agents in contact centers across sectors are struggling to deal with burgeoning call volumes and irate customers impatient with long wait times and the need to repeat themselves. Frantically navigating multiple screens or applications to access different channels/databases, agents are hard-pressed to deliver swift, first-call resolution.

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IBM and ESPN use AI models built with watsonx to transform fantasy football data into insight

IBM Business Partners

If you play fantasy football, you are no stranger to data-driven decision-making. Every week during football season, an estimated 60 million Americans pore over player statistics, point projections and trade proposals, looking for those elusive insights to guide their roster decisions and lead them to victory. But numbers only tell half the story. For the past seven years, ESPN has worked closely with IBM to help tell the whole tale.

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Why The Human Touch Is Still Vital in AI Digital Marketing

SEO Magazine

In AI digital marketing, you may think technology reigns supreme. Yet, there’s a secret element that boosts success rates: human interaction. Don’t overlook its value! Fostering personal connections can significantly enhance your campaign effectiveness. With genuine engagement and tailored messaging, consumers feel valued, not just another data point in an algorithmic sea.

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Digital Transformations Are Crucial to Optimizing Innovation Value

Planview Blog

Speed in delivering high-value innovations is a critical differentiator that can make or break companies. According to a Boston Consulting Group report, companies prioritizing innovation—arriving first to market with new and relevant ideas—outperform the MSCI World Index on shareholder return by 3.3 percentage points per year. As technologies evolve and disruptions become an ever-growing presence of the business landscape, one of the best ways to improve the quick delivery of high-value innovati

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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ClearPoint Strategy: AI OKR Software

ClearPoint Strategy

The software solution for businesses seeking strategic success.

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Security AI and automation are key in protecting against costly data breaches for retailers and consumer goods businesses

IBM Business Partners

The rise of online commerce over the last two decades has completely transformed the retail and consumer goods industries—and with smartphone adoption accelerating globally, the share of shopping done via the internet will only continue to expand. But this growth in digital sales can come with a hefty price tag for retailers and consumer goods businesses: a much greater risk of data breaches.

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How to Create Killer Content With SEO GPT in Minutes

SEO Magazine

In today’s SEO landscape, creating content that not only captivates your audience but also ranks high in search engine results is a constant challenge. But what if you could unlock the secret to crafting killer content in just minutes while achieving SEO excellence? In this guide, we’re going to discuss another powerhouse feature inside our SEO GPT tool that will transform your content creation process.

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David’s Work Saves Lives

Market Source Inc

Recall Repair Specialist David Castro saves lives every day as part of his role replacing faulty Takata airbags. But on one particular day, he was able to save a life in in a completely different way. The post David’s Work Saves Lives appeared first on MarketSource.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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DattoCon Miami: A Fresh Perspective and 3 Key Takeaways

ForzaDash

DattoCon Miami: A Fresh Perspective and 3 Key Takeaways This week in the vibrant city of Miami, Kaseya rolled out the red carpet for DattoCon, one of the industry’s premier events dedicated to managed service providers (MSPs). A stark contrast from last year’s gathering in Washington DC, this year’s event came with its own set of surprises and lessons.

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Operationalize automation for faster, more efficient incident resolution at a lower cost

IBM Business Partners

IT is under enormous pressure. The expectation is 24/7/365 performance while also delivering increasingly better customer experiences at the lowest possible cost. The reality is that it’s difficult to keep apps performing as designed, especially in modern, cloud-native environments with microservices and Kubernetes. Cloud costs are out of control, and teams spend too much time fixing instead of innovating.

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10 AI Image Generators to Boost Your Marketing Strategy

SEO Magazine

You’re a marketer, always looking for fresh ways to captivate your audience. Consider using AI image generators in your strategy. These cutting-edge tools can easily convert simple descriptions into stunning visuals! To help you get started, we’ve rounded up the top seven AI image generators that can supercharge your digital marketing efforts.

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KPIs for Tracking Cloud Partnership Health

Tackle.io

If you’ve kicked off a Cloud GTM strategy with one or more of the hyperscaler Cloud Providers (AWS, Google, or Microsoft), now is the time to start thinking about how to set your KPIs and track success. Cloud GTM is, at its most fundamental level, all about building meaningful partnerships with the Cloud Providers. Companies that find the most success with Cloud GTM have done so because they’ve engineered their products to complement the cloud ecosystem.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Can Your Bank Reconciliation Process Be More Efficient?

TRG Blog

Bank reconciliation is a vital aspect of financial management for any business, and it involves comparing the balances and recorded transactions of a company's external bank statements to the cash balances and transactions recorded in their general ledger.

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Fertility care provider Ovum Health gives patients information using chat and scheduling tools with IBM watsonx Assistant

IBM Business Partners

As a healthcare activist, a mom to a fertility preservation miracle, a business owner and a cancer survivor, Alice Crisci has dedicated her life to ending the spread of health misinformation. She founded MedAnswers and its telemedicine spinout, Ovum Health , with the hopes of providing increased access to family-building solutions like pre-pregnancy, prenatal and postnatal healthcare.

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How to Leverage AI in PR and Marketing Strategies

SEO Magazine

You’re looking to shake up your PR and marketing strategies. Well, AI’s a secret weapon you may not have tried yet. With AI digital marketing companies and tools at your disposal, the potential benefits are substantial. Now is an exciting time of change for PR professionals like yourself who want to stay ahead in this ever-evolving industry.

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Use insight to drive corporate partnerships success

Remarkable Partnerships

Written by Jonathan Andrews, MD and Founder, Remarkable Partnerships. “Without data, you’re just another person with an opinion.” – W. Edwards Deming Other types of fundraising such as individual giving and legacies regularly use data to inform their approach. Whereas corporate partnerships tends to rely less on evidence. This could be because it is seen as more of an art than a science, or because there is less research in this area.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Colorado Privacy Act – Rocky Mountain Regulations

Pearlman + Pearlman

Colorado has joined California and Virginia to become the third U.S. state to pass comprehensive data privacy legislation. The new law, which went into effect on July 1, 2023, borrows in part from the European Union’s General Data Protection Regulation, but more significantly from both the California Consumer Privacy Act, including as amended by the California Privacy Rights Act, and the Virginia Consumer Data Protection Act.

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The U.S. Chamber of Commerce Foundation and IBM explore generative AI’s applications for skills-based hiring

IBM Business Partners

The recent rise of generative artificial intelligence (AI) including large language models (LLMs) has inspired organizations in every industry to consider how AI can drive innovation. Leaders are increasingly recognizing the power of AI as well as its potential limitations and risks. It’s critical that leaders think carefully about how AI is created and applied and take a human-centric, principled approach to each use case.

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How to Utilize AI in Influencer Marketing

SEO Magazine

Embracing AI in influencer marketing can drive your brand’s reach to new heights. By leveraging AI, you can identify the perfect influencers for your campaigns. Further, it allows for precise target audience identification with much-needed accuracy and efficiency. The key lies in understanding these technologies: their capabilities, the benefits they bring, and knowing how best to integrate them into existing strategies.

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Intellias Applauded by Frost & Sullivan for Committing to Change the Future of Driving and Enabling Safer Roadways

Frost & Sullivan

SAN ANTONIO – October 4, 2023 – Frost & Sullivan ’s recent assessment of the connected infotainment and navigation software industry led to Intellias receiving the 2023 Global Enabling Technology Leadership Award. The company brings more than 20 years of software engineering expertise to its role as a software solutions and service provider for automotive original equipment manufacturers (OEMs) and Tier I suppliers.

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How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

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Poor Cash Flow, Overdue Payments Thwart Your Accounts Receivable Processes?

TRG Blog

Accounts receivable is the lifeblood of any business. Establishing a proper account receivable management process allows you to take control of your cash flow and streamline payments and invoicing. However, many find the process daunting.

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Unveiling the Hidden Gem of South America – Chile: A Country of Diversity and Culture

CGS

10/03/2023 Nestled between the majesty of the Andes and the Pacific Ocean, you’ll find Chile – a country that exudes an aura of mystique, boasts a tapestry of diverse landscapes, rich heritage, and a vibrant culture that never fails to mesmerize its visitors. Discovering the Essence of Chile Chile’s natural wonders span the spectrum – from the driest desert in the world (Atacama), to the pristine glaciers of Patagonia, to the hustle and bustle of modern city life in Santiago – recently hailed as

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How to Transform Web Content Creation With Content Canvas

SEO Magazine

In the fast-paced digital marketing and web development landscape, staying ahead of the curve is essential for success. Introducing Content Canvas , a groundbreaking tool powered by patent-pending AI technology that promises to revolutionize web content creation, Conversion Rate Optimization (CRO), and page layout design. Whether you’re a marketer, a digital agency, or a web development expert, this article will shed light on how Content Canvas can supercharge your efforts and elevate your