ITA Group

APRIL 5, 2022

5 Ways to Enable Channel Sales & Account Managers. Channel Account Managers (CAM). Channel Sales Managers (CSM). Partner Sales Managers (PSM). Regional Sales Managers (RSM). So why do these roles tend to go unnoticed in channel programs? The Power Behind a Well-Enabled Channel Account Team.

Utilities 67

Utilities 67

ITA Group

APRIL 15, 2021

6 Considerations When Deciding a Loyalty Program vs. Incentive Program. A loyalty program is not the same as an incentive program. Therefore, costs are usually relative to growth, because if a client does not achieve growth, the customer doesn’t receive the reward.

Utilities 65

Utilities 65

PLM Alliances

AUGUST 21, 2022

A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes. Through years of experience and a rigorous approach, our team of channel experts at The Spur Group have identified five essential steps to guide partner planning. Step #2: Know your growth levers.

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Channel management Ecosystems 52

Chaneltivity

FEBRUARY 28, 2024

Every leader has their own take on types of channel partners and how those partnerships should be run. The Who, What, and Why of 6 Common Types of Channel Partners If you’ve already got a good thing going with your partner program, you might question adding another type of partner to your roster. That’s fair.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Integration partnership 52

ITA Group

JUNE 10, 2021

Measuring Customer Loyalty: Behavioral & Emotional Metrics to Consider. If you have been following along with us, you’ve read our customer experience articles on Loyalty Programs vs. Incentives , Goals of a Loyalty Program and How to Design a Loyalty Program but there is one more piece that is a critical part of the process—measuring success.

Utilities 92

Utilities 92

Channel Insider

NOVEMBER 5, 2021

Partner relationship management (PRM) has simplified the business of managing channel partners by automating and enhancing vendor-partner processes. PRM tools are like CRM systems designed for the complexities of managing channel business partners. Read more: Why Channel Partners Need Automation from IT Vendors.

Ecosystems 82

Ecosystems Utilities Channel management High tech 82

Impact

MARCH 31, 2021

Colorado’s Ibotta is a free cashback rewards and payments app that partners with more than 1,500 brands and retailers on desktop and mobile. Traditional retailers benefit from our manufacturer relationships and grocery rewards because it brings users into our app on a frequent basis; content other loyalty publishers simply don’t have.

Retail 52

Retail Banking Strategic partnership Business development 52

PLM Alliances

JUNE 8, 2020

A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes. Through years of experience and a rigorous approach, our team of channel experts at The Spur Group have identified five essential steps to guide partner planning. Step #2: Know your growth levers.

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Channel management Ecosystems 52

SFE Partners

FEBRUARY 26, 2023

Here are some more reasons why your business should focus on customer retention: Retaining existing customers is more cost-effective than trying to acquire new ones. This could mean offering product or credit discounts, free shipping, loyalty points, or other incentives to help customers save money.

Credit 40

Credit Collaboration 40

Impact

SEPTEMBER 2, 2022

With increased customer data insights come difficult conversations around privacy regulations. Want insights on the latest revenue-generating strategies? Second, publishers struggle to access detailed audience insights. Let’s examine the four key reasons why traditional advertising isn’t the only go-to channel anymore.

Retail 52

Retail Partnership strategies 52

Mindmatrix

MARCH 4, 2024

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

PLM Alliances

AUGUST 21, 2022

Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? Unlike direct sales resources, partners cannot be directly controlled, operate independently, and aren’t always aligned with your interests. Best select who to manage.

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Engineering Channel management 52

ITA Group

JUNE 3, 2021

How to Build Behavior-Based Incentive Programs. Developing successful behavior-based incentive programs requires reframing several traditional partner program practices. It comes down to psychology, specifically positive reinforcement—reinforcing a behavior with a positive reward (i.e.,

Ecosystems 59

Ecosystems Engineering 59

Impact

MARCH 22, 2024

Word-of-mouth marketing is a full-blown marketing channel—one that’s cost-effective and puts your loyal fans at center stage. The core of any referral program relies upon a few key elements—an attractive reward system, a focus on new customer benefits, and a robust initial offer. Some rewards work better than others.

Partnering capability and readiness 52

Partnering capability and readiness Credit Retail Engineering 52

Impact

MARCH 22, 2024

Word-of-mouth marketing is a full-blown marketing channel—one that’s cost-effective and puts your loyal fans at center stage. The core of any referral program relies upon a few key elements—an attractive reward system, a focus on new customer benefits, and a robust initial offer. Some rewards work better than others.

Partnering capability and readiness 52

Partnering capability and readiness Credit Retail Engineering 52

PLM Alliances

AUGUST 21, 2022

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. Here are a few telltale signs that a company’s go-to-market plan is under-performing: Poor alignment between how sales, product teams, and the partner program define “best” partners.

Channel management 52

Channel management Successful channels Channels and alliances Co-Alliance 52

PLM Alliances

JUNE 8, 2020

Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? Unlike direct sales resources, partners cannot be directly controlled, operate independently, and aren’t always aligned with your interests. Best select who to manage.

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Engineering Channel management 52

PLM Alliances

JUNE 8, 2020

Effective channel management is all about driving customer wins, managing channel sales, and building market coverage. As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results.

Partnering capability and readiness 52

Partnering capability and readiness Channels and alliances Channel management Engineering 52

PLM Alliances

MAY 16, 2020

For many vendors, channel partner incentives are perhaps the single largest line item of cost for channel management. It lets you reward your partners, but it also makes understanding the value of your investment hard to measure. Title idea: Are you making these channel incentive mistakes?

Channel management 52

Channel management Business development 52

PLM Alliances

MAY 16, 2020

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. Here are a few telltale signs that a company’s go-to-market plan is under-performing: Poor alignment between how sales, product teams, and the partner program define “best” partners.

Channel management 59

Channel management Successful channels Channels and alliances Co-Alliance 59

Channel Insider

FEBRUARY 22, 2022

See our picks for the The Top 22 IT Channel Partners of 2022. CIM – Channel Incentive Management. Key strengths include: Incident management system handles inbound ticket requests from any channel. Track and manage incoming support tickets from multiple channels with one inbox. The Top Tools and Software for MSPs.

Engineering 78

Engineering Ecosystems Collaboration Utilities 78

PLM Alliances

JUNE 3, 2020

Unfortunately, too many companies fail to focus on their go-to-market strategy as a competitive advantage. The old legacy leaders (if they are not the innovators) either get left behind or need to focus everything on playing catch-up. But it is a vendor’s go-to-market experience that closes the sale and creates a customer.

Conflict resolution and communication 52

Conflict resolution and communication Partnering capability and readiness Sales leadership Risk mitigation 52

Channel Insider

JUNE 1, 2022

This article looks at the top MSSP technology vendors and their solutions for channel partners. Plenty of MSSPs focus on network security like the top managed detection and response ( MDR ) vendors, which will be familiar choices from a couple of vendors below. Read more : Top 22 IT Channel Partners. Table Of Contents.

Channels and alliances 89

Channels and alliances Utilities Telecommunications Government 89

ITA Group

MAY 13, 2021

In my role, I float back and forth between front of house (strategy and sales) and back of house (operations). We provide integrated engagement solutions that uniquely motivate and inspire customer behavior in the moment, transforming their entire buying experience at each touchpoint and making you the go-to choice over the competition.

Credit 62

Credit Finance 62

Tackle.io

SEPTEMBER 21, 2021

About half of respondents held titles in Alliances, Channel, and Partner Management. On all fronts, the Cloud Providers are deepening and expanding their Marketplace resources, programs, and service enhancements, as well as experimenting with fee structures to find the right balance of investment, incentive, and cost.

Channels and alliances 85

Channels and alliances Co-Alliance Finance Legal 85

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. On all fronts, the Cloud Providers are deepening and expanding their Marketplace resources, programs, and service enhancements, as well as experimenting with fee structures to find the right balance of investment, incentive, and cost.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. On all fronts, the Cloud Providers are deepening and expanding their Marketplace resources, programs, and service enhancements, as well as experimenting with fee structures to find the right balance of investment, incentive, and cost.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52