market-research 
Ground Floor Partners
APRIL 17, 2019
Market Research: The action or activity of gathering information about consumers’ needs and preferences. Entrepreneurs often perform “market research” by simply searching for similar products or services through online search engines. Competitor Research. How do they market their products and services?
Chameleon Sales
APRIL 30, 2021
Market research ensures that your company develops an informed and successful business strategy. Marketing Research is how. Back in 2016 we wrote about the importance of Market Research. The post Market Research appeared first on Chameleon Group. Does that sound like a good idea?
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Mindmatrix
APRIL 27, 2021
This set of questions are also a useful guide for developing a marketing enablement plan – a key deliverable when establishing a formalized marketing enablement program. Questions that start with the “five Ws and one H” (who, what, where, when, why, and how) constitute a reliable method for getting the complete story on a topic.
Mindmatrix
MARCH 25, 2021
Many b-to-b companies market and sell their products in the same way, using the same message, to a wide range of buyers with different needs. Or, if they do divide their buyers into groups, they do so in a way that does not enable the product, marketing and sales approach to be tailored to specific buyers.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Mindmatrix
JULY 8, 2021
A marketing automation platform (MAP) is usually perceived as a direct sales and marketing tool, yet it also can dramatically improve channel sales and marketing efforts. This research brief discusses four key categories where MAPs can benefit the channel, and provide specific uses within each.
Mindmatrix
MAY 27, 2021
B-to-b suppliers often struggle to determine whether their partners’ marketing efforts have hit the mark. A formal effort to enable partner marketing must include metrics for gauging progress. Measuring the success of partner marketing enables suppliers to identify and address competency and performance gaps.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate. Not so fast, though.
Advertiser: ZoomInfo
The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems.
Advertiser: ZoomInfo
Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.
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