Remove market-research new-product-research
article thumbnail

FAMOUS FLOPS (AND A LESSON IN HOW TO AVOID ONE)

Be Partner Ready

But then Ford decided to create a new car model that would fit between the Ford and Mercury brands, targeting the mid-priced automobile market. Ford invested heavily in the development and marketing of the Edsel, allocating a substantial budget for design, production and promotion.

article thumbnail

Top Product Manager & Head of Product Recruiters, Headhunters, Staffing, & Search Firms

Jake Jorgovan

When it comes to steering a product towards success, the prowess of a Product Manager or a Head of Product is indisputable. These leaders are the nexus between the development teams, stakeholders, and customers, ensuring that visions are transformed into viable products. Why Engage a Specialized Recruiter?

Fintech 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Is Broken Part 2: Buyers Don’t Want to Talk With Sales Reps

PartnerTap

Many companies pointed to the general market conditions in 2023 or noted that buyers were taking longer to make purchasing decisions for their companies. Sales reps have less influence over buyers The modern business buyer has completely changed how they shortlist, evaluate, and buy products and services for their companies.

article thumbnail

Negotiating Software Contracts: A Guide for Business Leaders

Jake Jorgovan

Understanding these gaps will help you pinpoint critical features your new software must have. Set Objectives for the Software: Based on the needs and gaps identified, articulate clear objectives for what you aim to achieve with the new software. Include both direct competitors to your current solution and any emerging technologies.

article thumbnail

The Chief Marketing Officer's Guide to Successful Campaign Management

Jake Jorgovan

Chief Marketing Officers (CMOs) are the brains behind a brand’s image and marketing successes. Simply put, campaign management is how a marketing campaign gets planned, executed, and analyzed. In a world where standing out is tough, we’ll help lead your team to win big in the marketing game.

article thumbnail

Leadership in Biopharma: Key thought leaders in the Biopharma industry

Jake Jorgovan

Following them gives you access to cutting-edge research, trends, and invaluable insights. He has also been instrumental in developing a benchmark publication for the biotech industry and introducing novel marketing approaches in pharma. Besides, he boasts successful stints in sales and business development.

Biopharma 130
article thumbnail

THE LARGEST PURSE OF THEM ALL

Be Partner Ready

Let’s dive into my favourite purse – MARKETING. Because I’m a former corporate marketer (and therefore it speaks my language); it’s the largest purse, holding the greatest potential for untied funding (hooray, untied funding!) Job titles include Manager or Director of; Marketing, PR Sales, Sponsorship or Brand.

Banking 246