Impact

APRIL 13, 2022

Ever wonder how Shopify merchants — like the stylish tumbler brand Corkcicle — increase revenue and create sustainable affiliate partnerships? But how can you use this recipe to integrate a successful affiliate program with your marketing strategy? Kate brings over 10 years of expertise to the affiliate marketing space.

Partnership management 98

Partnership management 98

Impact

FEBRUARY 24, 2022

Affiliate marketing and referral partnership programs drive vast amounts of business to SaaS companies. These partnerships allow you to scale your sales and marketing rapidly. So, what does a successful referral partnership program look like? Download our ebook: Ultimate guide to SaaS affiliate marketing.

Partnering capability and readiness 72

Partnering capability and readiness Partnership management IT partnerships Business development 72

Impact

JUNE 23, 2022

This search process opens opportunities for you to use SaaS marketing channels , such as referral-based partnerships — placing you above the competition. This search process opens opportunities for you to use SaaS marketing channels , such as referral-based partnerships — placing you above the competition.

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Impact

MARCH 20, 2024

She could leverage creators’ user-generated content (UGC) to support content created on affiliate review sites. Resident Home built a content library from creators to distribute to affiliate partners. Resident Home built a content library from creators to distribute to affiliate partners. Then she had a lightbulb moment.

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Credit Collaboration 52

Impact

AUGUST 17, 2022

Google, Facebook, and Amazon continue to dominate the online advertising market, leaving little revenue for smaller publishers. If you fit into this category, you could be an excellent fit for partnership marketing, a strategic alliance where businesses join forces to reach a larger audience. businesses plan to spend $8.2

Strategic alliances 97

Strategic alliances 97

Impact

SEPTEMBER 21, 2022

Brands with mature affiliate programs currently see over 28 percent of their total revenue driven through partnerships. But how do you create a strong SaaS affiliate marketing program? It starts with establishing the right partnership structure. Ultimate guide to SaaS affiliate marketing.

Partnership management 52

Partnership management 52

Impact

MAY 24, 2023

Affiliate and influencer partnerships can both contribute to a full-funnel campaign when set up correctly. Reports estimate affiliate marketing to be worth $15.7 Conversely, 23 percent of brands devote more than 40 percent of their digital marketing budget to influencer campaigns. billion by 2024.

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Credit Collaboration Engineering 52

Impact

AUGUST 15, 2022

When you’re trying to sustainably grow your software as a service (SaaS) business, it’s nearly impossible to do it alone — you need partnerships to rapidly expand your reach and bring new leads and customers in. Partnerships come in all shapes and sizes. Ultimate guide to SaaS affiliate marketing.

Retail 52

Retail System integrators 52

Impact

DECEMBER 7, 2021

Events such as recent privacy shifts at Apple , for example, caused the average cost of conversion for ecommerce marketers to surge 200 percent for tracked users and 155 percent for non-tracked users during a six-month period. . ZALORA’s new influencer program is powered by the partnership management platform, impact.com. Here’s why.

Retail 98

Retail Partnership management Ecosystems 98

Impact

JUNE 29, 2022

In the world of partnerships, affiliates and influencers go together like Bey and Jay-Z. Both play an integral role as solo artists in your revenue channel — and work magic when positioned well in your overall marketing strategy. Ultimate guide to influencer marketing. Learn more.

Partnership strategies 52

Partnership strategies Engineering 52

Impact

FEBRUARY 17, 2023

Affiliate marketing is a booming industry worth $17 billion as of 2023—and brands using this channel see an incredible return on investment (ROI). But unfortunately, with an opportunity for partners to earn commissions, affiliate programs make brands vulnerable targets for scammers. Affiliate fraud is increasing at a rapid rate.

Legal 97

Legal Credit Partnership management 97

Impact

JULY 4, 2022

You’ve created your business strategy, gotten your budget approved, and you’re well on your way to creating a successful SaaS affiliate marketing program — you just need to find the right platform to help you manage it all. But with so many different tools on the market, selecting a tool with the right features can be complicated.

Partnering capability and readiness 52

Partnering capability and readiness Partnership management Insurance Legal 52

Impact

JULY 1, 2022

SaaS brands need to find a way to stand out and break free of the ad blindness that can lead to wasted marketing dollars — but could affiliate marketing be the answer? Affiliate marketing can be a powerful marketing distribution channel for SaaS brands when established and run correctly. Get my free ebook.

Partnership management 52

Partnership management 52

Impact

JULY 4, 2022

Affiliate programs traditionally involve two parties: publishers (affiliates) and the advertisers (brands) that pay them to promote products or services. Old school affiliate marketing was fairly inflexible — consisting of online publishers that posted links or banner ads to drive traffic.

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Credit Strategic partnership Government Partnership management 52

Impact

JULY 5, 2022

Contents: The future of financial services companies Challenges for financial services companies How does affiliate marketing work? Affiliate marketing vs traditional advertising Why is affiliate marketing a good fit for financial services? How to get started with finserv affiliate marketing.

Fintech 52

Fintech Credit Banking Retail 52

Impact

NOVEMBER 11, 2021

This guide will help you understand how to use affiliate marketing and partnerships to do just that. Contents: What is SaaS affiliate marketing? A deeper look at SaaS affiliate marketing Why create a referral partnerships program for SaaS? What is SaaS affiliate marketing?

Channels and alliances 96

Channels and alliances Retail Credit Partnership management 96

Impact

JULY 8, 2022

SaaS affiliate marketing partnerships have a lot of moving parts. Most SaaS partnership programs still heavily rely on manual processes, but specialized software can give a massive boost to your efforts. You need a tool built to handle referral partnerships while also helping to encourage partner retention.

Partnering capability and readiness 52

Partnering capability and readiness Credit Legal Partnership management 52

Impact

SEPTEMBER 2, 2021

They are deliberate in their decision-making and look for the most credible and authentic voices and resources to guide purchases. Audience-based targeting enabled marketers to serve up relevant ads, but it also made consumers feel stalked. Fortunately, that combination already exists in the form of affiliate marketing.

Ecosystems 94

Ecosystems Retail 94

Impact

SEPTEMBER 15, 2022

SaaS affiliates can swoop in to rescue revenue goals like superheroes in the B2B world. For instance, Zenefits grew its lead volume by 96 percent between Q1 and Q2, thanks to a growing affiliate partner base. But like in the Marvel comics, B2B SaaS affiliates need to battle some bad elements along the way. Get my free ebook.

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Impact

NOVEMBER 5, 2021

Instagram is a leading platform for influencers and partnership marketing. But, there was a flaw — influencers with fewer than 10,000 followers were not able to access tools for content creation and affiliate links. Link stickers unlock the power of the affiliate link to a huge number of influencers. Why does this matter?

Partnership management 105

Partnership management 105

Impact

JUNE 29, 2022

Lead gen can fit with your business model and usually involves exchanging personal information (like phone numbers or emails) for discount codes, free style guides, or detailed quizzes and recommendations. This area of marketing keeps growing: experts project 3.24 The partnership model also helps brands find high-quality leads.

Collaboration 52

Collaboration 52

Impact

DECEMBER 14, 2023

This article is your guide to unlocking the full potential of your content. Brand partnerships are the keystone of many creators’ monetization mixes. Affiliate marketing capitalizes on high traffic by allowing creators to earn sales commissions through trackable links. Mastering the art of monetizing your work.

Partnering capability and readiness 52

Partnering capability and readiness Collaboration Banking Business partnerships 52

Impact

AUGUST 21, 2023

Partnerships success stories like Rugs Direct growing revenue by 600 percent year-over-year or Skyscanner increasing travel bookings by 77 percent prove why partnerships continue to gain popularity as a revenue-generating channel. Discover the skills and strategies needed to thrive as a partnership manager.

Partnership management 52

Partnership management Partnership success IT partnerships Engineering 52

Impact

JULY 5, 2022

An effective affiliate commission strategy is a vital factor in the success of your affiliate program. Today’s affiliate partnership industry allows brands to forge strong relationships with mutually beneficial commission terms. Follow this guide as part of your affiliate program management journey.

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Credit Partnership management Retail Finance 52

Impact

SEPTEMBER 9, 2022

The ins and outs of how – and why – you should set up a website to earn affiliate revenue. According to a survey by OneScreen.ai, 67 percent of brand marketers saw digital advertising returns decline even after scaling up programs, with a further 97 percent searching for new channels. Enter the world of partnerships.

Utilities 52

Utilities Engineering Collaboration 52

Impact

MARCH 10, 2022

As a result, this creates a huge opportunity for brands and advertisers to tap into different marketing channels and outreach strategies to engage and convert these potential customers. But why affiliate marketing , you may ask? When you think about it, affiliate marketing works in the same way. Get my free guide.

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Credit Partnership management Retail Collaboration 59

Impact

NOVEMBER 1, 2022

Software marketplace AppSumo tapped into affiliate tracking software to manage their referral partner relationships and payouts. The team decided to switch to impact.com to manage affiliate partnerships. A partnership management platform can help you achieve this outcome. . Ultimate guide to SaaS affiliate marketing.

Partnership management 52

Partnership management Collaboration 52

Impact

JULY 6, 2021

This is particularly true in scenarios where you may be purchasing leads from an aggregator, who is buying those leads from an affiliate network, who is buying them from a sub-affiliate network, and so on. . Get my free guide. A complex supply chain model allows for multiple points of entry for those aiming to commit fraud.

Credit 92

Credit Banking Ecosystems Insurance 92

Impact

JUNE 27, 2022

Affiliate marketing kicked off in the late 80s, but today’s affiliate programs look nothing like the ones around when MTV launched. Today, affiliates are part of a larger partnerships economy. Ultimate guide to SaaS affiliate marketing. Who can be a SaaS affiliate partner?

Co-Alliance 52

Co-Alliance Channels and alliances Retail 52

Impact

SEPTEMBER 28, 2022

Ultimate guide to commerce content maturity. Download The ultimate guide to commerce content maturity. Cultivating consumer trust through partnerships. For example, a buyer’s guide offers real-world use cases for a product that the consumer can reference before purchasing.

Credit 52

Credit Engineering Strategic partnership 52

Impact

JUNE 27, 2022

Affiliate marketing kicked off in the late 80s, but today’s affiliate programs look nothing like the ones around when MTV launched. Today, affiliates are part of a larger partnerships economy. Ultimate guide to SaaS affiliate marketing. Who can be a SaaS affiliate partner?

Co-Alliance 52

Co-Alliance Channels and alliances Retail 52

Impact

JULY 11, 2022

Affiliate programs offer the solution. These programs allow brands to work with content platforms and creators through mutually beneficial partnerships to direct traffic and generate leads or purchases. With the right tools and support, lead generation affiliate programs can be easy to set up and run. Get my free guide.

Insurance 52

Insurance Collaboration 52

Impact

MARCH 27, 2023

How affiliate marketing helps you get ahead Affiliate marketing is a fantastic way to grow your business and raise brand awareness. Instead of relying on outdated advertising strategies or basic pop-ups, you can create a thriving network with affiliate marketing.

Collaboration 52

Collaboration 52

Impact

JUNE 28, 2022

In 1989, the Berlin Wall fell, Phil Collins topped charts, and affiliate marketing debuted. Our world has changed a lot since then, and old-school affiliate tactics no longer make the cut. The recent rise of partnerships marketing paved the way for retailers to establish new revenue channels — like partnerships.

Retail 52

Retail Partnership success Credit Integration partnership 52

Impact

FEBRUARY 16, 2023

To adapt to the evolving online shopping trends, brands had to strategize ways to connect with consumers—leading to reported growth in affiliate marketing: Brands ( 69 percent ) increased their budget for affiliate marketing. Affiliate marketing achieved an average rating of 7.8/10

Partnership management 52

Partnership management Retail IT partnerships Partnership strategies 52

Impact

MARCH 10, 2022

As a result, this creates a huge opportunity for brands and advertisers to tap into different marketing channels and outreach strategies to engage and convert these potential customers. But why affiliate marketing , you may ask? When you think about it, affiliate marketing works in the same way. Get my free guide.

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Credit Partnership management Retail Collaboration 52

Impact

OCTOBER 12, 2021

The word’s been out for a while now that affiliate marketing is (essentially) dead. But what about in Southeast Asia, where affiliate marketing never really took off in the first place? All signs point to an even more rapid and profound shift away from the traditional affiliate marketing model.

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Retail IT partnerships Collaboration 52