Chaneltivity

MARCH 25, 2024

Scaling partner relationship management isn’t just about throwing more budget at your program or hiring more headcount. It’s about paying close attention to your partners’ wants and needs, and scaling new tools and strategies to support them. You may also need new resources and collateral to support partners in new verticals.

Legal 98

Legal High tech Channel management Ecosystems 98

Impact

DECEMBER 1, 2023

impact.com’s Associate Manager of Product Marketing, Matt Moore, sat down with industry experts to discuss the growing value of business-to-business (B2B) affiliate programs, best practices, and how to build long-lasting partner relationships. Companies partner with affiliates to spread the word about their business and drive sales.

Collaboration 98

Collaboration Strategic partnership Ecosystems Partnership management 98

Jake Jorgovan

APRIL 27, 2023

Top 10 SaaS SEO Agencies in 2023 Breeeze Marketing Eye Smash Digital Simple Tiger Directive Consulting Elevato Digital SEO Growth Partners Embarque Skale Accelerate Agency Why SEO Matters for SaaS Businesses? Investing in paid advertising will give your revenue a boost, but it’s not an effective long-term solution for scalable growth.

Growth partners 130

Growth partners Engineering Insurance Finance 130

Mindmatrix

FEBRUARY 2, 2024

“2X revenue growth at half the cost!” “No one can maintain 2x revenue growth at half the cost!” It involves creating partnerships, alliances, and collaborations to enhance business growth, expand market reach, and drive innovation. ” we realize that this objective might be met with skepticism.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Ecosystems 52

Tackle.io

AUGUST 15, 2023

Partnering with the hyperscaler Cloud Providers to drive revenue is an efficient way to go-to-market because, done well, it results in faster sales cycles, larger deals, pipeline growth, and higher win rates. For companies that already have established routes to market (direct, channel, PLG, etc.),

Co-Alliance 98

Co-Alliance Channels and alliances Ecosystems Legal 98

Impact

NOVEMBER 9, 2022

Price transparency, negative experiences, post-pandemic jitters, and the presence of travel marketing scams are some factors influencing trust. As a result, more travel brands turn to partnerships as the oxygen mask needed to build consumer trust, capture customer loyalty and drive business growth. Discover more.

Credit 94

Credit Partnership management Partnership strategies Partnership success 94

Impact

NOVEMBER 23, 2023

While channel partnerships allow partners to handle sales for you, affiliate-type programs drive performance directly tied to results without giving up control of your brand. When your channel teams may have to juggle relationships, affiliate partnerships sit with your growth and demand gen teams.

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Credit Collaboration Finance Integration partnership 52

Impact

APRIL 29, 2024

Key takeaways from this blog Integrating influencer and affiliate marketing programs presents a significant opportunity for brands to drive full-funnel results, leveraging influencers’ reach and engagement capabilities at the top of the funnel with the conversion power of affiliates at the bottom. Let’s break it down.

Partnering capability and readiness 40

Partnering capability and readiness Collaboration 40

PLM Alliances

APRIL 12, 2023

In today's fast-paced business environment, organizations must leverage partnerships to drive growth and stay competitive. Channel partners play a crucial role in a company's success by extending its reach, driving sales, and providing customer support. Why Should You Care About Partner Experience?

Partnering capability and readiness 52

Partnering capability and readiness Ecosystems Collaboration System integrators 52

Channel Incentive Best Practices

APRIL 29, 2021

Leveraging partners to strengthen your brand and create market awareness requires a clearly defined and well executed MDF program. Nevertheless, there is one variable that all channel marketers have in common; the need to track the Return On Investment from their MDF program. Time: 8am PT/11am ET/ 4pm BST. – Key takeaways.

Channel strategies 105

Channel strategies Strategic partnership Successful channels Ecosystems 105

Impact

NOVEMBER 22, 2023

Key takeaways from this blog The impact.com integration team provides support to ensure a seamless migration to the platform. Innovative Discovery features, such as filtering capabilities, allowed Travelstart to connect with highly relevant partners. The impact.com Marketplace changed the way Travelstart discovered partners.

Partnership management 52

Partnership management Retail Partnership success Engineering 52

Impact

APRIL 13, 2022

Ever wonder how Shopify merchants — like the stylish tumbler brand Corkcicle — increase revenue and create sustainable affiliate partnerships? The proof is in the pudding: affiliate marketing offers high rates of customer acquisition and revenue growth. But to benefit from the affiliate channel, it helps to hear from the experts.

Partnership management 98

Partnership management 98

Impact

JULY 4, 2023

When done right, partnerships can drive exponential revenue growth. Brands such as Rugs Direct achieved a 600 percent year-over-year revenue growth by aligning rewards to each partner’s incremental value. Common goals include the following: Increasing revenue remains a primary goal for 43 percent of marketers.

Credit 52

Credit Partnership management Retail Partnership success 52

Mindmatrix

OCTOBER 13, 2021

However, the role of LMS has now expanded to include the channel ecosystem. This blog discusses how LMS can facilitate improved vendor-partner relationships and result in better partner management and engagement. . When it comes to the channel sales model, the dreaded 80-20 rule has been persistent.

Ecosystems 87

Ecosystems 87

Impact

FEBRUARY 7, 2024

Key takeaways from this blog AI and machine learning technologies may bring increasingly personalized targeting and speed up the cycles of affiliate marketing. The lines separating partnerships will blur as more adopt affiliate-style payments and unified partner management systems.

Ecosystems 75

Ecosystems Partnership management Collaboration 75

PLM Alliances

FEBRUARY 23, 2023

Are you receiving pressure from your channel chief or executive team to improve partner experience (PX) and ecosystem engagement, but don’t have the funding to hire a PX lead or invest in additional systems? Don’t panic — there are still tons of ways to make your partner program a competitive differentiator in 2023.

Ecosystems 52

Ecosystems Utilities 52

Mindmatrix

JANUARY 25, 2024

Traditionally, the sales process involved a linear, transactional approach, characterized by one-to-many relationships between a vendor and its partners, which was transactional and product-centric. Ecosystems are more customer-centric; focused on building long-term relationships with all the participants, whether vendor, partner or customer.

Ecosystems 45

Ecosystems Co-Alliance Channels and alliances Collaboration 45

PLM Alliances

MAY 3, 2023

Building and maintaining a strong partner ecosystem is vital to drive growth and success in today's highly competitive business landscape. Channel automation optimizes partner experience, accelerates revenue, and enhances go-to-market (GTM) strategies.

Ecosystems 40

Ecosystems Credit Collaboration Channel strategies 40

Jake Jorgovan

NOVEMBER 9, 2022

Partner With Industry Associations and Publications Once you have a few episode titles of your B2B podcast published, reach out to industry trade associations and publications to explore partnership opportunities with them. Break the episode down into individual topics and publish them as blog posts. Don’t overlook the power of video.

Engineering 130

Engineering 130

PLM Alliances

APRIL 12, 2023

Channel incentive management is crucial to maintaining and growing a successful partner network. Implementing an effective channel incentive program motivates and rewards your partners, increasing sales, improving partner loyalty, and enhancing overall performance.

Legal 52

Legal Successful channels 52

Impact

JANUARY 11, 2024

Key takeaways from this blog Affiliate programs are a cost-effective way for brands to reach their target audiences and build authentic customer relationships. Organizations that run partnership programs experience an average ROI of 314 percent. Even if a business experiences a fraction of that, it would be a significant gain.

Partnership management 52

Partnership management Collaboration 52

Tackle.io

DECEMBER 21, 2021

Over the last 18 months, we have raised our Series A , Series B and now a pre-emptive C, all with the focus around helping software sellers scale revenue more efficiently through the Cloud Marketplaces. We have been aggressively scaling our team, tripling in size this year, to meet the demands of our customers, partners, and the market.

Channels and alliances 105

Channels and alliances Co-Alliance Finance Engineering 105

IBM Business Partners

APRIL 25, 2024

This blog outlines some BPR examples that benefit from a BPM methodology. Steps of business process reengineering for CRM include integrating customer data from disparate sources, using advanced analytics for insights, and optimizing service workflows to provide personalized experiences and shorter wait times. The result?

Finance 54

Finance Collaboration Utilities 54

SFE Partners

APRIL 26, 2023

Key Takeaways Function of SalesOps Structure of SalesOps Fundamentals of RevenueOps Making The Choice for Your Business Sales Ops Vs. Revenue Ops The business world is changing to meet the demands of modern marketing and customers. Two departments currently gaining traction are Sales Ops and Revenue Ops.

Finance 52

Finance Collaboration Business development Engineering 52

Tackle.io

AUGUST 15, 2023

Partnering with the hyperscaler Cloud Providers to drive revenue is an efficient way to go-to-market because, done well, it results in faster sales cycles, larger deals, pipeline growth, and higher win rates. For companies that already have established routes to market (direct, channel, PLG, etc.),

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Legal 52

Impact

MARCH 5, 2021

Okay, so I have 18+ years of experience in both the influencer and affiliate sides of the partnership space, but Influencer verzuz affiliate: where the two channels differ, align, and win still rocked my world. You can read a few of the answers below, and we’ll be answering others for you via upcoming guest blogs from our panelists.

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PLM Alliances

APRIL 20, 2023

In today's competitive business landscape, digital marketing is crucial in driving success, particularly for B2B companies. Learning to accelerate your digital marketing efforts can yield significant results in lead generation, brand awareness, and overall revenue growth.

Collaboration 52

Collaboration Engineering Utilities 52

Impact

DECEMBER 14, 2023

Choosing the right partnership types for your content business Partnerships are often the keystone monetization channel in a creator’s monetization mix. The right partnership monetization channel ultimately depends on who your audience is, what content you create, and your goals. Sponsored posts need to feel sincere to be effective.

Partnering capability and readiness 52

Partnering capability and readiness Collaboration Banking Business partnerships 52

Channel Incentive Best Practices

NOVEMBER 26, 2020

In part one of this blog series on Channel Data, we took a broad look at the need for a Channel Data Strategy along with POS Data – what it is, how to collect it and what to do with it! This third chapter looks at how a channel data strategy can bring a dramatic improvement to your channel performance.

Ecosystems 98

Ecosystems Engineering 98

Tackle.io

SEPTEMBER 18, 2023

In this blog, we’ll dive into the 5 benefits of having a Tackle Cloud GTM Coach by your side and tips for what to do as next steps on your coaching journey. Expertise and alignment every step of the way A Cloud GTM Coach is not just a consultant, they are a partner and advocate invested in your success.

Co-Alliance 52

Co-Alliance Partnering capability and readiness Channels and alliances Ecosystems 52

Impact

SEPTEMBER 2, 2022

Publishers like you must rethink how they learn about consumers, generate revenue, and implement a strategy. This presents another challenge for publishers relying on advertising to bring in revenue. . Want insights on the latest revenue-generating strategies? Traditional advertising deals don’t deliver as effectively as before.

Retail 52

Retail Partnership strategies 52

Mindmatrix

MARCH 28, 2023

The partner engagement package from Mindmatrix covers every aspect of the Bridge PRM and partner marketing software including partner training (to use the Bridge partner marketing software , PRM software and the Partner Portal solution), end-to-end partner marketing campaign management, MDF management, deal registration, lead management, and more.

Channels and alliances 40

Channels and alliances Co-Alliance Ecosystems Marketing alliance 40

Impact

MAY 3, 2023

Similarly, affiliate marketing introduces brands to a diverse partner mix—like, publishers, influencers, and review sites—creating multiple conversion paths to convert potential customers to leads. Top-of-funnel partners drive inspiration and may lose commission if brands use the last-click attribution model.

Credit 52

Credit Partnership management 52

Mindmatrix

FEBRUARY 2, 2024

Annual planning in channel management can be either a business burden or a huge growth tool. With industrial sales channels and distribution, the key to shifting from burden to growth is to shift the way we think about the channel relationship strategy. In the channel selection and planning space, that’s unfortunately rare.

Channel management 40

Channel management Ecosystems Finance Channel strategies 40

PLM Alliances

OCTOBER 18, 2023

Revenue operations (RevOps) has quickly become a popular business approach for companies across varying sizes and industries looking to accelerate their revenue. It is designed to connect, analyze, and improve the lifecycle of revenue realization across an organization. In fact, a 2022 study by Revenue.io

Co-Alliance 52

Co-Alliance Channels and alliances 52

Impact

JANUARY 27, 2023

Sailing into 2023, programmatic advertising’s role as a primary publisher revenue source stands on shaky ground. Publishers with diverse revenue streams are ideally positioned to benefit from changing public expectations, new restrictions, and golden opportunities to connect directly with consumers. billion users worldwide.

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PLM Alliances

APRIL 20, 2023

In the ever-evolving landscape of marketing strategies, Account-Based Marketing (ABM) has emerged as a critical and powerful approach for businesses looking to generate revenue and drive growth in the B2B market. But how do you create and execute an effective ABM plan that delivers results?

Collaboration 52

Collaboration Utilities 52