Jake Jorgovan

NOVEMBER 9, 2022

With a B2B podcast, you have a specific target audience, usually thought leaders and decision-makers in your industry or potential customers in industries that your company serves. You need to be proactive in marketing your podcast to build that potential audience into active listeners and subscribers.

Engineering 130

Engineering 130

Impact

APRIL 29, 2024

A reported 77 percent of consumers are most likely to purchase a product from a personal recommendation. Influencers excel in creating brand awareness, trust, and community engagement through authentic storytelling and personal recommendations. And influencers are heavy hitters in this arena.

Partnering capability and readiness 40

Partnering capability and readiness Collaboration 40

Impact

APRIL 12, 2023

For example, they may find out about your brand via an influencer’s LinkedIn post, search your company blog to understand product features and check their email for a promotional code. Here are a few tips on how to use multi-channel marketing effectively: Get to know your target audience. Analyze data.

Retail 98

Retail Partnership management 98

Impact

DECEMBER 1, 2023

Affiliate marketing actively boosts both upper- and lower-funnel goals— 56 percent of marketers use affiliate marketing to increase brand awareness and 50 percent use it to close sales. Brands, agencies, and affiliates should use the full-funnel approach to gain both brand awareness and generate revenue.

Collaboration 98

Collaboration Strategic partnership Ecosystems Partnership management 98

SEO Magazine

JANUARY 29, 2024

You may wonder if “deinfluencing” deserves your attention, especially in a landscape shaped by AI-driven marketing. Started by Maddie Wells on TikTok back in 2020, it shows consumers the truth about what’s not worth their cash. Deep down, they know that when creators share honest reviews or call out unethical brands.

Banking 98

Banking Engineering 98

Impact

FEBRUARY 27, 2024

Explore using AI to optimize reach, gain more followers, and find the right brands to partner with. The digital age is about speed, personalization, and staying ahead of the curve. Using AI to partner with brands that match your style Have you ever worked with a brand that didn’t fit your style and aesthetic?

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IBM Business Partners

FEBRUARY 12, 2024

For software solutions, they can get access immediately and often in a seamless experience. Brand loyalty, already on the wane, became even weaker due to the pandemic. For example, McKinsey found that 50% of consumers reported they would switch brands if their preferred brand was unavailable due to shortages.

Retail 103

Retail Engineering 103

IBM Business Partners

SEPTEMBER 6, 2023

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. The journey starts with sound data. With the right generative AI strategy, marketers can mitigate these concerns.

Partnering capability and readiness 122

Partnering capability and readiness Legal Retail Ecosystems 122

Impact

DECEMBER 14, 2023

Unseen riches could be slipping through your fingers. Mastering the art of monetizing your work. It’s time to turn the tables and transform your creative talent into profit. This article is your guide to unlocking the full potential of your content.

Partnering capability and readiness 52

Partnering capability and readiness Collaboration Banking Business partnerships 52

Impact

MARCH 18, 2024

Maybe you’ve even wrangled a few brand partnerships. But there’s a hurdle standing between you and long-term success: scaling up brand collabs and income streams. You must set clear expectations and negotiate with brands to earn what you’re worth in this market. Posts are going viral and fans are jumping on board.

Deal negotiations 52

Deal negotiations Collaboration 52

IBM Business Partners

MARCH 25, 2024

Get the study: The Revolutionary Content Supply Chain A content supply chain brings together people, processes, and technology to effectively plan, create, produce, launch, measure, and manage content. But people are also feeling “FOGI”, fear of getting in, with generative AI.

Ecosystems 106

Ecosystems Government 106

Impact

OCTOBER 23, 2023

This exclusive pop-up event brought brands, creators, and other industry experts together to network and discuss the importance of community-building. Finding your people online generates a sense of togetherness that’s comforting. When people “get you,” you feel connected—a vital part of mental health and wellbeing.

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Jake Jorgovan

NOVEMBER 9, 2022

Starting a B2B podcast is a great way to raise your profile as a thought leader in your industry, connect with other leaders and potential customers by inviting them on as guests, and also to increase brand awareness for you as a host and for your company. So how do you achieve growth in your listener base?

Collaboration 130

Collaboration Business development 130

Impact

APRIL 3, 2024

Cultivating authentic partnerships can boost credibility and expand your brand’s reach to new audiences and markets. Building these connections requires effort, but the payoff can skyrocket your sales success like fireworks. The campaign played to the brand’s and its partners’ shared strengths and values.

Collaboration 52

Collaboration Strategic partnership 52

Stellar Partnerships

APRIL 12, 2021

But what if it turns out to be a big opportunity for you and your non-profit? The trail of cookie crumbs we leave behind has been 24 carat gold for brands and advertising, who use the information to target us with their online campaigns. Advertisers may have to get used to a world without their precious cookies.

Banking 130

Banking Corporate partnerships Retail Government 130

Impact

NOVEMBER 9, 2022

As a result, more travel brands turn to partnerships as the oxygen mask needed to build consumer trust, capture customer loyalty and drive business growth. Get an in-depth look into this revenue-generating channel and how you can get started. Still, 45 percent want to book with travel providers they trust. Discover more.

Credit 94

Credit Partnership management Partnership strategies Partnership success 94

Impact

JULY 4, 2022

That’s where commerce content partnerships come in — a winning solution for both publishers and brands to speak with their customers. When you share your brands through content partnerships, you can: Get more eyes on your content Help readers access helpful information Increase sales Build stronger audience relationships.

Partnership management 97

Partnership management Collaboration 97

Jake Jorgovan

OCTOBER 30, 2023

These agencies have the expertise and experience to outline your unique value proposition, reach your target audience, and achieve your business goals. Earnezt: An award-winning agency offering strategic consulting, thought leadership positioning, and brand differentiation for B2B clients.

Fintech 130

Fintech Retail Finance Life science 130

Impact

APRIL 29, 2021

How cool would it be to work from home, set your own hours, and make money opining on and writing about something you love, like baking or life with pets ? How FitHealthyMomma started — Tami Smith’s inspiring story. Most important, she’s doing something she enjoys and getting paid for it. Bonus: time with kids!

Collaboration 98

Collaboration Engineering 98

IBM Business Partners

FEBRUARY 16, 2024

And why do both matter for your business? Customer experience , or CX, is a holistic accounting of customers’ perceptions resulting from all their interactions with a business or brand, whether online or in-store. So what are the key differences in customer service vs. customer experience?

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Jake Jorgovan

AUGUST 24, 2021

Statistics show that 78% of people make buying decisions based on social media brand posts. This number may be high because according to BroadbandSearch, the average person spends 2,5 hours on social media every day, and more people are making online purchases. What is a Micro Influencer? What is a Micro Influencer Agency?

Utilities 130

Utilities Ecosystems Collaboration 130

Impact

OCTOBER 23, 2023

Your DMs are blowing up with brand collab opportunities, and you feel pretty stoked. Before jumping headfirst into a sea of brand deals, you must understand the role of the unsung hero of any collab––the creator contract. A contract protects you and ensures you get paid fairly. But hold up!

Legal 73

Legal Law firms Banking Collaboration 73

Impact

DECEMBER 6, 2023

Dreaming of turning your Instagram or TikTok posts into a full-time gig? As your audience grows, now’s the perfect time to take the leap and become a brand ambassador! Brand ambassador programs can kickstart your career as a content creator. More moolah and fiercely loyal brand followers. The best part?

Collaboration 40

Collaboration 40

IBM Business Partners

MARCH 8, 2024

Generative AI opens up greater opportunities for value-creating personalization, dynamic pricing, user-friendly chatbots , voice assistants, virtual assistants, and improved customer search. Shipping and logistics can get complicated in new markets and are subject to global supply chain interruptions.

Retail 87

Retail Ecosystems Engineering 87

Impact

NOVEMBER 23, 2023

Partnership marketing is a powerful way to reach your target audience and build trust at the same time. While channel partnerships allow partners to handle sales for you, affiliate-type programs drive performance directly tied to results without giving up control of your brand. Increased brand awareness.

Credit 52

Credit Collaboration Finance Integration partnership 52

Impact

JUNE 4, 2021

There’s a lot of research to show that partnership automation helps brands grow by making it possible to scale, diversify, and optimize their partnership programs. But automating partnerships isn’t just smart for brands. Discovering new brand partners. For Tami, technology streamlined success. Negotiating payment terms.

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SEO Magazine

DECEMBER 1, 2023

Google Maps is a powerful tool that can help bring new customers to your business. If you’re unfamiliar with it, Google Maps is a free online mapping service that allows users to find businesses and get directions. Getting your business to rank in the map pack has become the main focus of local SEO.

Utilities 98

Utilities Engineering Construction 98

Impact

SEPTEMBER 21, 2023

Attracting the right brand partners is a lot building a dating profile. As a creator, you want to present your personal brand in a way that gets attention. It’s all about presenting your unique strengths in a way that compels brands to connect with you. Don’t wait to be noticed—be proactive.

Credit 52

Credit Collaboration 52

SEO Magazine

JANUARY 17, 2024

A proficient SEO content writing AI can elevate your online presence significantly by generating keyword-rich material effortlessly. A proficient SEO content writing AI can elevate your online presence significantly by generating keyword-rich material effortlessly. Start by evaluating sentence length variability.

Engineering 104

Engineering Utilities 104

SEO Magazine

NOVEMBER 4, 2023

Imagine providing just a script to guide your video material so that it’s transformed into engaging visual storytelling suitable for social media or websites within minutes. For example, Pictory can convert blog posts into interesting videos, subtitles, and summaries. You get professional voiceovers merely by typing out text!

Utilities 52

Utilities Collaboration 52

Impact

AUGUST 1, 2023

In recent years, brands have increasingly turned over marketing budgets to influencer marketing as a way to connect with a wider audience. But, with the rising trend in creator partnerships, brands are more likely to encounter fake influencers. Media-savvy consumers and digital natives look for authenticity in marketing.

Legal 98

Legal Finance 98

Jake Jorgovan

FEBRUARY 24, 2021

Depending on your unique situation and available resources, you can choose to work with a full-service agency or more of a low-cost solution to handle the basics. When working with a full-service offering, your main responsibility is showing up and having great interviews with your guests.

Finance 317

Finance Engineering Energy Utilities 317

Jake Jorgovan

FEBRUARY 8, 2024

Learning from these leaders allows you to enhance your HR functions, from recruitment to employee engagement. They provide insights into best practices, innovative strategies, and emerging trends that can enhance your knowledge and skills. You're on the right page to find those key opinion leaders, so let’s dive right in.

Mergers and acquisition activities 130

Mergers and acquisition activities Partnering capability and readiness Utilities Collaboration 130

Dinkel Business Development

JULY 20, 2022

Today, content marketing is essential for building your personal brand. Even if there are other professionals in your space that provide similar services and expertise, you have something unique to offer. If you post content regularly to multiple platforms, it's much easier to build your personal brand.

Business development 52

Business development Engineering 52

Chameleon Sales

AUGUST 9, 2023

But what exactly is outbound lead generation, and why is it critical to your business’s success? Inbound lead generation occurs when prospects seek out your services. While inbound is critical for building brand awareness and trust, you have little control over who actually “bites.”

Engineering 52

Engineering 52

Impact

DECEMBER 7, 2023

With 88 percent of consumers trusting recommendations from people they know above all other forms of marketing, referral marketing holds immense power for brands today. Turning customers into advocates early in the buyer journey amplifies brand visibility, boosts credibility, and, most importantly, increases customer loyalty and retention.

Utilities 52

Utilities 52

Dinkel Business Development

OCTOBER 2, 2023

Through platforms like social media, newsletters, and blogs, businesses can convey their message, share their ethos, and catalyze growth. LinkedIn is the obvious choice when it comes to building your professional network; but it’s also a great platform for showing the “human” side of you and your organization.

Growth partners 52

Growth partners Business development 52