Jake Jorgovan

NOVEMBER 7, 2022

Thankfully, there are some strategic digital marketing concepts you can follow to get your podcast to move up the ranking list in your business category or point of interest. Using our Hospitality Leaders podcast as an example, their subtitle is “Interviews with hotel, event, and food service experts.”

Legal 234

Legal Engineering 234

Jake Jorgovan

OCTOBER 26, 2022

This can be especially effective when using your podcast for account-based marketing (ABM), networking and/or relationship-building within your industry. By creating a podcast brand, Hospitality Leaders, they have been able to secure some of the top leaders in the industry who want to be part of the Hospitality Leaders podcast.

Energy 130

Energy Fintech Engineering 130

IBM Business Partners

SEPTEMBER 6, 2023

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes.

Partnering capability and readiness 120

Partnering capability and readiness Legal Retail Ecosystems 120

SEO Magazine

MAY 6, 2024

You’re seen as a top source, pulling in visits now and later. You no longer have to worry about whether or not a certain blog post is targeting the right keywords because you’ve already done the work upfront. Think of concise QandA formats embedded within your articles or blog posts. Why is Keyword Mapping Important?

Engineering 52

Engineering 52

IBM Business Partners

JANUARY 11, 2024

Successful business owners know how important it is to have a plan in place for when unexpected events shut down normal operations. Let’s start with some commonly used terms: Disaster recovery (DR): Disaster recovery (DR) refers to an enterprise’s ability to recover from an unplanned event that impacts normal business operations.

Finance 102

Finance 102

Channel Insider

JANUARY 28, 2022

You decide to hold a marketing event either online or in-person. When you invite people to an event, you’re asking them to give you some of their time. It’s the same reason you don’t want to mix news in with your blog. Also read: Why IT Firms Need Content Marketing. Making Your Event Attractive.

95

95

IBM Business Partners

APRIL 10, 2024

Where and how these applications are deployed will impact time to market and value realization. How quickly can features be introduced into the market (from concept to production) and beat the competition? How can you pivot efficiently in response to the changing market conditions? trillion in 2022.

Insurance 96

Insurance Engineering 96

SEO Magazine

JANUARY 24, 2024

In the ever-evolving landscape of digital marketing, achieving first-page rankings on search engines is the ultimate goal for businesses looking to expand their online presence. Maximizing website visibility and generating more conversions can be achieved by securing a top spot in search results.

Engineering 105

Engineering Collaboration Utilities 105

Jake Jorgovan

FEBRUARY 12, 2024

Companies in the finance and fintech sectors deal with rapidly evolving market trends and regulatory landscapes. Finance and fintech industry thought leaders are experts with deep insights into financial markets, technologies, and trends. Top 30 Finance & Fintech Thought Leaders in 2024 1. With a Ph.D.

Fintech 130

Fintech Finance Banking Financial Technology 130

Jake Jorgovan

AUGUST 24, 2021

More importantly, it’s become common knowledge amongst marketers that peer to peer advertising is significantly more effective than brand to consumer advertising: people won’t believe what you say about your brand, but they will believe what their peers say about your brand. What is a Micro Influencer? What is a Micro Influencer Agency?

Utilities 130

Utilities Ecosystems Collaboration 130

Impact

APRIL 12, 2023

Multi-channel marketing involves using two or more channels to promote products and services to customers. A multi-channel approach recognizes that customers may prefer interacting with different marketing channels. Here are a few tips on how to use multi-channel marketing effectively: Get to know your target audience.

Retail 98

Retail Partnership management 98

Impact

APRIL 25, 2023

The impact.com team typically defines incrementality as an event or desired outcome happening solely because of the contribution from a marketing channel or partner. In the current macroeconomic climate of increased competition and rising ad costs, brands feel pressured to deliver marketing efficiency and prove a return on investment.

Credit 52

Credit Partnership strategies 52

IBM Business Partners

JULY 19, 2023

The exponential leap in generative AI is already transforming many industries: optimizing workflows , helping human teams focus on value added tasks and accelerating time to market. Content creation : Personas, user stories, synthetic data, generating images, personalized UI, marketing copy, email and social responses and more.

Life science 63

Life science Biopharma Partnering capability and readiness Legal 63

IBM Business Partners

FEBRUARY 2, 2024

When the world’s top recording stars cross the red carpet at the 66th Annual GRAMMY Awards, IBM will be there once again. Throughout the planning process for the GRAMMYs, IBM Consulting collaborated with multiple stakeholders across the Recording Academy and frequently met with information technology, marketing and digital teams.

Collaboration 61

Collaboration Engineering 61

IBM Business Partners

FEBRUARY 19, 2024

On top of disruption, companies with global supply chains must also deal with different regulatory environments, cultural norms and market conditions. By developing contingency plans and resilient supply chains, companies can continue to operate even when unexpected events occur.

Retail 87

Retail Energy Collaboration 87

Mindmatrix

JANUARY 25, 2022

Partner marketing conferences are making a big comeback this year. Our blog this week lists key partner marketing conferences for 2022. Let’s take a look at some of the must-attend partner marketing tradeshows of 2022. Channel Focus Virtual Event (#CHANNELFOCUS). B2B Marketing Exchange (#B2BMX) .

Channels and alliances 97

Channels and alliances Ecosystems 97

IBM Business Partners

SEPTEMBER 13, 2023

The global digital payments ecosystem continues to evolve as new and incumbent financial institutions, payment networks, central banks, governmental agencies, businesses and other market players push for innovation. In the event of a cyberattack, the SWIFT user can continue flowing messages through this SWIFT resilience environment.

Banking 80

Banking Telecommunications Ecosystems 80

Impact

MARCH 18, 2024

You must set clear expectations and negotiate with brands to earn what you’re worth in this market. Key takeaways from this blog Don’t treat your rate card like a fixed price list—see it as a tool for negotiating brand partnerships that benefit both sides. What top factor changes influencer price rates?

Deal negotiations 52

Deal negotiations Collaboration 52

SEO Magazine

DECEMBER 2, 2023

According to a recent study, guest posting is one of the most important marketing strategies. Utilize tools such as Buzzsumo or Ahrefs to research suitable blogs and websites related to your field of interest. To ensure topical alignment between your content and potential blog hosts, dig into their posts’ archives, too!

Utilities 98

Utilities Engineering Collaboration 98

ITA Group

DECEMBER 30, 2021

Year in Review: Top 10 Channel Marketing Blog Posts of 2021. These 10 articles rose to the top, so we feel compelled to share again. Advice for Communicating During the 3 Stages of To-Partner Channel Marketing. Best Practices for Hosting a Channel Partner Summit & Other Partner Events. What a year it’s been.

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68

Stellar Partnerships

APRIL 26, 2021

The only way you can get over the top is by teamwork, with others willing to let you climb on their shoulders and then you help pull them up. You can invite them to events, facilitate site visits and nurture the relationship easier. Don't miss a blog. We often talk about partnerships needing a whole of team effort. Organisation.

Partnership management 130

Partnership management Collaboration 130

Jake Jorgovan

FEBRUARY 26, 2022

With marketing budgets under pressure, many of the world’s biggest brands have turned to influencer marketing to reach their customer base. Influencer marketing platforms and software can save companies — big or small — a huge amount of expense. But first, what is influencer marketing exactly? Let’s get to it.

Collaboration 130

Collaboration Legal Retail Finance 130

Impact

JULY 4, 2023

Key takeaways Step 1: Set clear, actionable marketing goals, like increased revenue or traffic, to motivate partners and provide them with an objective to work towards. Ensure marketing goals are simple yet clearly defined, ambitious yet achievable, and measurable.

Credit 52

Credit Partnership management Retail Partnership success 52

Mindmatrix

MAY 2, 2024

Demand generation has been and always will be a top priority within the channel. Different partners have unique needs and preferences when it comes to marketing content. Underestimating Partner Marketing Data Not consolidating and analyzing partner marketing data is a critical mistake that many vendors make.

Utilities 52

Utilities Collaboration Ecosystems 52

Impact

JUNE 27, 2023

With increased competition and rising ad costs, measuring partner and channel incremental value helps cement affiliate partnerships as the ideal digital channel to deliver marketing efficiency and prove a return on investment. Reporting tools, like the Crediting Concerns Report, can credit partners proportionally for the value they drive.

Credit 52

Credit Retail 52

IBM Business Partners

NOVEMBER 30, 2023

The success of any organization relies on its ability to attract, retain and develop top talent. Promote diversity and inclusion: Widen the pool of top candidates by highlighting initiatives that demonstrate the organization’s commitment to creating a diverse and inclusive workplace.

Utilities 67

Utilities Construction Legal 67

Channel Insider

MARCH 16, 2022

The company recently began a product transformation effort towards observability, a shift from simply monitoring – determining what’s happened – to understanding why an event has occurred. That’s a logical response to a common customer pain point – dealing with the massive amount of events organizations are confronted with.

Partnering capability and readiness 80

Partnering capability and readiness 80

Channel Incentive Best Practices

APRIL 29, 2021

Leveraging partners to strengthen your brand and create market awareness requires a clearly defined and well executed MDF program. Nevertheless, there is one variable that all channel marketers have in common; the need to track the Return On Investment from their MDF program. Date: Wednesday, May 26th. Time: 8am PT/11am ET/ 4pm BST.

Channel strategies 105

Channel strategies Strategic partnership Successful channels Ecosystems 105

SEO Magazine

OCTOBER 5, 2023

They reward websites that provide valuable, top-notch content with higher rankings in search results. Accessing the SEO Content Creation Feature SEO GPT is a powerful AI-driven tool designed to assist marketers, content creators, and businesses generate SEO-optimized content. You can choose anywhere up to 200 words.

Engineering 97

Engineering 97

IBM Business Partners

NOVEMBER 8, 2023

Supply chains comprise multiple tiers and it is crucial for all stakeholders — including distributors and retailers — to make consumer safety a top priority. This data will then be used to create a “traceability chain,” which can be used to quickly identify and remove contaminated food from the market.

Partnering capability and readiness 113

Partnering capability and readiness Collaboration Retail Energy 113

PLM Alliances

JULY 26, 2021

One of the clear changes from the COVID-19 pandemic: hybrid events are here to stay. Hybrid events generally refer to a trade show, conference, seminar, or workshop that combines both elements of an in-person and virtual event. It doesn’t matter if people will attend your event in-person or virtually. Networking matters.

Collaboration 52

Collaboration 52

Impact

MARCH 24, 2023

Businesses do this to determine which marketing channels generate the best return on investment (ROI). For example, they may see an influencer post on Instagram, view some paid search ads, and read a blog post recommending your product. This data ultimately helps marketers decide how to assign their marketing budget.

Credit 52

Credit Engineering 52

Impact

MAY 3, 2023

Similarly, affiliate marketing introduces brands to a diverse partner mix—like, publishers, influencers, and review sites—creating multiple conversion paths to convert potential customers to leads. Brands can choose multiple types of marketing actions, which fall into four conversion types.

Credit 52

Credit Partnership management 52

Impact

JULY 4, 2022

Why you should use automated marketing tools. Many partnership management tools track a customer’s journey through the marketing funnel, from link clicks to research — all the way through to purchase. Want to know more about commerce content marketing? Understand the customer’s journey to purchase.

Partnership management 97

Partnership management Collaboration 97

IBM Business Partners

JANUARY 18, 2024

If you were to ask your customers what they notice and appreciate about chatbots, the following would likely top their list. Interact when and where customers are Conversational marketing can be deployed across a wide variety of platforms and tools to meet your customers where and how they prefer. Your potential market is worldwide.

Insurance 94

Insurance Energy Banking Government 94

IBM Business Partners

JANUARY 16, 2024

A finely tuned product development strategy is a holistic, cross-collaborative endeavor with the capacity to help any organization weather unforeseen events or market changes. With new markets and functionalities appearing almost overnight, product development can’t be a blind process.

Engineering 81

Engineering Collaboration Retail 81

Chaneltivity

JANUARY 29, 2024

Referral management is top of mind for every partner leader. Check out our blog post — Partner Recruiting: What It Is and How To Do It. In your initial meetings with a referral partner, try to suss out how their marketing and sales engine works. How do you source referral partners you can actually count on?

Energy 52

Energy Engineering Channel management 52