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Channel Management: Driving Business Growth with Annual Planning

Mindmatrix

Annual planning in channel management can be either a business burden or a huge growth tool. With industrial sales channels and distribution, the key to shifting from burden to growth is to shift the way we think about the channel relationship strategy. But not all channel relationships have deteriorated.

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Optimizing Your Channel Ecosystem: Strategies for Sustainable Growth

Mindmatrix

Here’s how you can reimagine channel management without relying on traditional analogies: 1. Encourage open communication and collaboration while providing guidance and resources to facilitate success. Instead, empower them with the tools and support they need to thrive independently.

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On the Ecosystem vs Channel Debate

PLM Alliances

Most who have lived in partnerships and channels over the last decade have some reaction to the rising zeitgeist around the term “ecosystem." The rising attention on “ecosystems” has led to a lively debate about whether it’s a replacement paradigm for “channels.” The word is everywhere.

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Co-Sell Transformation Tech Stack

PartnerTap

Channel and partner teams typically have a PRM platform as their system of record for their partner ecosystem. Co-selling happens between sales reps, channel managers, BDRs, and product specialists across different companies. PRM and CRM systems were never designed for this type of cross-company collaboration.

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The 11-Step Co-Sell Transformation Playbook

PartnerTap

With the data and workflows you get from a system like PartnerTap your partners teams can become Co-Sell Quarterback that align partners, orchestrate the sequences in each sales play, and run the co-sell workflows that connect your sales reps with the specific partner sales reps on the high-value accounts you want them to collaborate on.

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The Current State of Partner Ecosystems: What You Need to Do Differently

Magnetrix

The current state of partner ecosystems. Noticeable trends in partner ecosystems. Fourth trend: More bidirectional relationship between vendor, channel & ecosystem. Common missteps channel teams make when executing an ecosystem approach. Not segmenting channel partners. Co-sell and collaborate.

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Implementing Effective Channel Incentives and Management Strategies

PLM Alliances

In today's competitive business landscape, companies leverage channel incentives and partner ecosystems to strengthen their market position and achieve growth. Channel incentives are rewards from channel partners to motivate and engage them in promoting and selling a company's products or services.