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The Current State of Partner Ecosystems: What You Need to Do Differently

Magnetrix

The current state of partner ecosystems. Noticeable trends in partner ecosystems. Fourth trend: More bidirectional relationship between vendor, channel & ecosystem. Common missteps channel teams make when executing an ecosystem approach. Not segmenting channel partners. Segment by buyer journey.

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The PartnerTap Story: A Company Built to Last

PartnerTap

Her channel manager would set up a meeting with a top rep at one of their partners, they would meet up, swap account lists, and look for overlapping accounts in their territories. Everything has been moving towards a digital future, and channel sales is no different. There was a pattern to these ineffectual partner meetings.

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Channel Chats Episode 2: Partner Insights From a Cloud Leader

PLM Alliances

In our second Channel Chats episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , SVP WW Partners & Alliances. Highlights of the conversation include: What's unique about channel management at Snowflake. Aligning channel and field sales. Co-selling versus re-selling with partners.

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Leadership in Management Consulting: 10 Key Thought Leaders in the Management Consulting Industry

Jake Jorgovan

With 24 years of experience in sales and marketing, including 18 years in account management and global accounts, Atle has a deep understanding of what drives business growth. His experience is further enriched by 13 years in channel management and strategy development, making him a well-rounded expert in navigating business landscapes.

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The Essential Guide to Partner Planning

PLM Alliances

Through years of experience and a rigorous approach, our team of channel experts at The Spur Group have identified five essential steps to guide partner planning. Step #3 Define the required ecosystem need. Step #3 Define the required ecosystem need. Step #1: Understand the present strengths and weaknesses of current efforts.

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How Great Channel Leaders Unlock Powerful Revenue Acceleration

PLM Alliances

You need to re-examine the effectiveness of your channel management efforts. If you are a channel chief your primary role is to generate channel sales. Learn the five key attributes of a great channel revenue acceleration engine. Channel management isn’t easy. The market has changed.

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What is Partner Relationship Management (PRM) and Why Is It Important?

Channel Insider

With a growing channel ecosystem, partner relationship management (PRM) is a software solution that gives channel program operators many tools they can use to optimize relationships and results with indirect sales partners. Configure, Price, Quote (CPQ) Engines. Allocating Marketing Development Funds (MDF).