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6 Types of Channel Partners: When Each Is a Good Fit

Chaneltivity

Every leader has their own take on types of channel partners and how those partnerships should be run. To give you a helping hand or just a refresher, we’ve tried to outline a fairly universal definition for six types of partners. Because of that incentive, these partners can be more involved in the selling process.

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The Value of Implementing Gamification vs. Points Rewards Programs

ITA Group

The Value of Implementing Gamification vs. Points Rewards Programs. Savvy incentive programs address this by adding gamification to their strategy to help increase engagement, create a sense of community and boost brand loyalty. These programs often use points as rewards to facilitate gamification. .

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[Audio Insight] Why Channel Partner Experience Matters & Where to Start

ITA Group

[Audio Insight] Why Channel Partner Experience Matters & Where to Start. Thanks for tuning in to Audio Insights—you’re listening to: Why Channel Partner Experience Matters & Where to Start. Max Kenkel: Hi everyone, thanks for tuning into ITA Group’s audio Insights! Transcript]. Ellen, how are you?

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7 referral marketing strategies to grow your retail business [+stand-out brand examples]

Impact

Key takeaways Referral marketing is a low-cost, high-return channel where brands reward customers for recommending their products or services. Incentives come in many forms, including cash rewards, points-based systems, access to free products and services. Plus, this channel offers high returns without a huge up-front investment.

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The publisher’s guide to commerce content

Impact

With increased customer data insights come difficult conversations around privacy regulations. Want insights on the latest revenue-generating strategies? First, traditional ad placements are on the decline, and so is ad revenue. Second, publishers struggle to access detailed audience insights. Get my free guide.

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The secret to Ibotta’s success? “Make discovery of new brands easy and fun”

Impact

Colorado’s Ibotta is a free cashback rewards and payments app that partners with more than 1,500 brands and retailers on desktop and mobile. Richa: How do you work with your brand clients, and what does a typical partnership engagement look like? How does your affiliate program reduce costs for retailers?

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Channel Chats Episode 5: How Channel Automation Can Enhance Your PX

PLM Alliances

Our fifth Channel Chats episode features Raegan Wilson and Kate Caday , leaders of channel management and sales transformation at Spur Reply. Raegan owns the firm’s platform alliance relationships and leads the channel automation and optimization strategy. Channel Chats Episode 2: Partner Insights From a Cloud Leader.