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Safeguarding Ethics in AI-Driven Marketing Campaigns

SEO Magazine

In the realm of AI-driven marketing campaigns, ethical use should guide every strategy. You need tools to understand influencer impact on social platforms effectively. Understanding AI Ethics in Marketing In marketing, AI ethics focuses on the right way to use smart machines. Fair treatment matters.

High tech 104
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Data Breach Response Plan for MSPs: Complete Guide

Channel Insider

An MSP data breach response plan is a detailed blueprint that specifies how to protect against an intrusion with guidelines on what to do in the event of a suspected or confirmed intrusion. MSPs that provide cybersecurity protection services should be creating data breach response plans for their customers.

Law firms 109
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Why Restaurants Fail

Ground Floor Partners

There used to be a category of news on the Eater Chicago website covering shuttered restaurants, but the Covid-19 pandemic led to so many restaurant closures that they took down the page. A restaurant must be able to manage its cash flow to pay employees, marketing expenses and suppliers. Bad Service. Almost none.

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Why Restaurants Fail

Ground Floor Partners

There used to be a category of news on the Eater Chicago website covering shuttered restaurants, but the Covid-19 pandemic led to so many restaurant closures that they took down the page. A restaurant must be able to manage its cash flow to pay employees, marketing expenses and suppliers. Bad Service. Almost none.

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Should You Work With Zero Click Searches or Against It?

SEO Magazine

When diving into SEO, you must decide how to tackle zero-click searches. These are instances where users find their answers directly on the search page and don’t click through to any website. These zero-click trends offer a window into how search results change over time. However, some appear as lists or tables, too.

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Want to Put AI to Work? Prime Your Organization With These 5 Shifts

Planview Blog

If AI poses one problem for leaders, it’s that there are too many opportunities. How do you select the right path for your organization out of all the available paths while keeping AI use responsible and ethical? She’s led her team in bringing AI to the market throughout this turbulent year.

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Understanding Market Research

Ground Floor Partners

Market Research: The action or activity of gathering information about consumers’ needs and preferences. Entrepreneurs often perform “market research” by simply searching for similar products or services through online search engines. Another common mistake is to rely too heavily on one or two sources for information.