Remove blog category Product
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How to Market, Promote & Grow Your Podcast Audience to Increase Listeners

Jake Jorgovan

Podcast sponsorship ads allow you to get your content in front of audiences already tuning into podcasts in your niche or category. However, podcast sponsorships through top podcasts in your category can be a good complementary tactic to drive awareness and new subscriber growth when utilized alongside broader outstream campaigns.

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Accelerating scope 3 emissions accounting: LLMs to the rescue

IBM Business Partners

Converting this financial data into GHG emissions inventory requires information on the GHG emissions impact of the product or service purchased. Within USEEIO, goods and services are categorized into 66 spend categories, referred to as commodity classes, based on their common environmental characteristics.

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The recession-proof influencer: How to thrive when marketing spend dries up

Impact

Key takeaways from this blog Creators are well-positioned to provide maximum value as brand budgets get cut. According to a recent McKinsey survey, consumers are spending less across all categories, particularly non-essentials. This reinforces your product recommendations with minimal effort from you.

Finance 105
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How the Recording Academy uses IBM watsonx to enhance the fan experience at the GRAMMYs®

IBM Business Partners

Not an easy task when you need to celebrate the achievements and stories of more than 1,000 nominees across nearly 100 categories. But until now, content production had been highly manual and laborious. And on the big night, IBM will be on-site during the event as an extension of the editorial and production teams.

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Expanding on ethical considerations of foundation models

IBM Business Partners

The paper lays out the potential risks associated with foundation models through the lenses of ethics, laws, and regulations in three different categories: Traditional. Known risks from prior or earlier forms of AI systems.

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Retail technology and frontline workers: Delivering unforgettable customer experiences

IBM Business Partners

I’m a firm believer that exceptional brick-and-mortar retail, no matter the product category, stands on three essential pillars for success: Proud, well-trained, engaged team members with clear career paths A brand deeply rooted in strong cultural values A backbone of superior technology Missing any of these elements?

Retail 67
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Is Artificial Intelligence relevant to insurance?

IBM Business Partners

Continued advancement in AI development has resulted today in a definition of AI which has several categories and characteristics. The four categories of predictive modelling, robotics, speech and image recognition are collectively known as algorithm-based AI or Discriminative AI. appeared first on IBM Blog.