ITA Group

DECEMBER 30, 2021

Year in Review: Top 10 Channel Marketing Blog Posts of 2021. While it’s exciting to look forward to all the channel partner potential in 2022, we also want to look back over the year at the best articles that remain relevant moving into the new year. How do you define “partner experience”?

68

68

IBM Business Partners

APRIL 4, 2024

Why a FS Cloud and FS Validation Program? IBM has created the solution for this problem with its Financial Services Cloud offering, and its ISV Financial Services validation program, which is designed to de-risk the partner ecosystem for clients. This help accelerating continuous integration and continuous delivery on the cloud.

Partnering capability and readiness 59

Partnering capability and readiness Banking Credit Ecosystems 59

PLM Alliances

APRIL 12, 2023

Channel capacity planning is vital for any business seeking to leverage its partnerships for revenue growth and sustainability. Effectively managing your partner channels can lead to a predictable and consistent revenue stream. This process helps optimize resource allocation and aligns your partner channels with your objectives.

Channel management 52

Channel management Utilities Collaboration IT partnerships 52

Impact

NOVEMBER 9, 2022

Get an in-depth look into this revenue-generating channel and how you can get started. This revenue-generating channel benefits brands by: Growing brand awareness Reaching new audiences Improving customer retention Strengthening market share Increasing conversion rates. Discover more.

Credit 94

Credit Partnership management Partnership strategies Partnership success 94

PLM Alliances

APRIL 12, 2023

Channel incentive management is crucial to maintaining and growing a successful partner network. Implementing an effective channel incentive program motivates and rewards your partners, increasing sales, improving partner loyalty, and enhancing overall performance.

Legal 52

Legal Successful channels 52

Mindmatrix

DECEMBER 15, 2020

Recruiting new partners is not easy. Recruiting the partners is tough, but it is even tougher to hold on to the one right ones, keeping them motivated, engaged and helping them drive revenue for themselves and you. The partner onboarding process plays a critical role in making this happen. Provide the right assets. Measurement.

98

98

Partnership on AI

AUGUST 23, 2023

In our continued effort to meet this challenge, Partnership on AI strengthens its cross-sectoral community with the addition of four new Partners: Credo AI , Institute for the Future of Work (IFOW) , Internet Archive , and Interpublic Group (IPG). We are excited for all that we can achieve together!”

Government 52

Government Collaboration 52

Jake Jorgovan

OCTOBER 30, 2023

Sculpt: A B2B social media marketing agency aiming to enhance social media programs, create demand, and outpace competitors for leading B2B brands. A specialized B2B advertising agency has a deep understanding of those needs, the industry’s landscape, and the best content assets to get ahead.

Fintech 130

Fintech Retail Finance Life science 130

Tackle.io

AUGUST 15, 2023

Partnering with the hyperscaler Cloud Providers to drive revenue is an efficient way to go-to-market because, done well, it results in faster sales cycles, larger deals, pipeline growth, and higher win rates. For companies that already have established routes to market (direct, channel, PLG, etc.),

Co-Alliance 98

Co-Alliance Channels and alliances Ecosystems Legal 98

Mindmatrix

JULY 13, 2023

If you are a channel manager or a business owner, chances are you’ve sat down, taken a good look at your partner base and wondered why your partners don’t sell more. The truth is, there are many problems channel partners face when trying to resell.

Channel management 40

Channel management 40

Impact

AUGUST 17, 2022

To facilitate business growth, brands turn to affiliate marketing to promote their company and its products and services by leveraging different partner types, like publishers and influencers. With a 1,700 percent month-on-month growth in active partners, affiliate partnerships helped Love, Bonito drive nearly 20 percent of total new orders.

Partnering capability and readiness 52

Partnering capability and readiness Partnership management 52

Channel Insider

MARCH 16, 2022

SolarWinds recently launched a major effort to clarify and unify its global partner program, with the appointment of Jeff McCullough as vice president of worldwide partner sales. ” All of this is intended to provide new opportunities for both partners and customers. Empowering the Channel. Secure by Design.

Partnering capability and readiness 82

Partnering capability and readiness 82

CoSell

SEPTEMBER 30, 2020

How can you scale your go-to-market (GTM) strategy through partners? With this end in mind, it’s easier to understand what matters most to partners, identify partners for the best fit, and take steps to achieve sustainable success. Let’s take a closer look at what it takes to scale a successful partner sales program.

Co-Alliance 130

Co-Alliance Channels and alliances Collaboration Energy 130

Tackle.io

SEPTEMBER 18, 2023

Tackle Coaches offer more than just strategic guidance; you get a dedicated expert, Cloud GTM program management, and ongoing enablement efforts throughout the year. In this blog, we’ll dive into the 5 benefits of having a Tackle Cloud GTM Coach by your side and tips for what to do as next steps on your coaching journey.

Co-Alliance 52

Co-Alliance Partnering capability and readiness Channels and alliances Ecosystems 52

The 2112 Group

MAY 31, 2020

In a recent consultation, a 2112 Brainstorm subscriber asked about incumbency protection programs and policies across the industry. The question was getting at the best practices for ensuring that partners of record have the first opportunity to renew a customer contract or engagement.

78

78

Impact

DECEMBER 14, 2023

Let’s uncover the best ways to make money as a content creator and turn your talent into tangible rewards. Choosing the right partnership types for your content business Partnerships are often the keystone monetization channel in a creator’s monetization mix. Need help navigating the maze of partnership monetization options?

Partnering capability and readiness 52

Partnering capability and readiness Collaboration Banking Business partnerships 52

Impact

MAY 3, 2023

Similarly, affiliate marketing introduces brands to a diverse partner mix—like, publishers, influencers, and review sites—creating multiple conversion paths to convert potential customers to leads. Comparison sites ( Travel Supermarket) offer the best-priced holiday packages from online travel brands.

Credit 52

Credit Partnership management 52

Chaneltivity

AUGUST 22, 2023

Most partner program problems are actually partner recruiting problems. Half the partners in your portal are inactive. Partners sign up for MDFs and never use them. You’ve got 200 partners but only get one good lead per quarter. Yep, they all stem from partner recruiting.

Ecosystems 52

Ecosystems 52

Impact

AUGUST 15, 2022

Understanding the difference between various partnership types, such as channel partners and affiliate partners, will help you build mutually beneficial relationships where you and your partners can achieve your goals. What are channel partners and how do they fit into your marketing strategy?

Retail 52

Retail System integrators 52

IBM Business Partners

MARCH 8, 2024

Social commerce, a form of ecommerce in which a social media platform serves as both a marketing channel and a shopping destination, is expected to grow by more than 50% between 2021 and 2025. Increasingly, these customers desire benefits like free shipping or designated loyalty programs. trillion globally by 2025.

Retail 85

Retail Ecosystems Engineering 85

PLM Alliances

APRIL 12, 2023

Channel partners play a crucial role in a company's success by extending its reach, driving sales, and providing customer support. To fuel this growth and enhance relationships with channel partners, organizations increasingly recognize the importance of partner experience (PX).

Partnering capability and readiness 52

Partnering capability and readiness Ecosystems Collaboration System integrators 52

Impact

OCTOBER 29, 2021

On the consumer side, over 60% of all consumers consult blogs, vlogs, instagram posts, and other social media influencer content before making a purchase. Channel: Are they working where your brand is relevant? Find a platform that enables you to pay your influencers and partners based on the KPIs you’ve established.

Retail 98

Retail 98

PLM Alliances

FEBRUARY 1, 2023

As a result, constant market changes prompt marketing, sales, and channel leaders to rethink the paths that will help them meet their organizational goals. We’re sharing our insights and methodology in a two-part blog series. The reality is that change will happen no matter what.

Ecosystems 52

Ecosystems Utilities Collaboration 52

Impact

NOVEMBER 30, 2022

The music industry tapped into a new revenue channel that has since evolved into a low-stakes way for brands, creators, and publishers to reach more customers. Affiliate links come from brand partners. The platform you choose may offer a variety of solutions, including: Individual company affiliate programs.

Engineering 52

Engineering Legal 52

PLM Alliances

FEBRUARY 23, 2023

Are you receiving pressure from your channel chief or executive team to improve partner experience (PX) and ecosystem engagement, but don’t have the funding to hire a PX lead or invest in additional systems? Don’t panic — there are still tons of ways to make your partner program a competitive differentiator in 2023.

Ecosystems 52

Ecosystems Utilities 52

Impartner

MAY 28, 2020

New Impartner Channel Chief Advisory Board assembles powerhouse group of channel thought leaders from those who regularly generate headlines, present keynotes at top channel forums, curate leading channel events, and are trusted channel advisors for top corporations worldwide.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Channel management 52

LaVoie Health Science Blog

JANUARY 19, 2023

JOB DESCRIPTION The PR Account Supervisor will work with clinical and commercially minded companies on diverse communications programs, including developing public relations strategy, media development, product and corporate communications planning and execution, social programming, and account management.

Finance 40

Finance Utilities Channel management Collaboration 40

The 2112 Group

MAY 31, 2020

In a recent consultation, a 2112 Brainstorm subscriber asked about incumbency protection programs and policies across the industry. The question was getting at the best practices for ensuring that partners of record have the first opportunity to renew a customer contract or engagement.

52

52

Tackle.io

AUGUST 15, 2023

Partnering with the hyperscaler Cloud Providers to drive revenue is an efficient way to go-to-market because, done well, it results in faster sales cycles, larger deals, pipeline growth, and higher win rates. For companies that already have established routes to market (direct, channel, PLG, etc.),

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Legal 52

Jake Jorgovan

FEBRUARY 12, 2024

They provide insights into emerging technologies and financial models, share best practices, discuss innovative strategies, and forecast industry shifts. Their expertise can guide your investment decisions, enhance your understanding of digital finance, and provide the tools to innovate within your financial practices.

Fintech 130

Fintech Finance Banking Financial Technology 130

SFE Partners

NOVEMBER 16, 2022

Improving best practices among your existing team is a much cheaper (and smarter) investment to generate a strong sales department. Below you’ll find five best practices to do just that. Lead-to-close ratio, the percentage of best-fit leads that reps convert into customers. Open communication.

Banking 52

Banking 52

Impartner

JUNE 26, 2019

Blog Series: The Old Man and the Channel – with Olivier Choron, Managing Director EMEA, Impartner. Part 6: Partner Enablement – 2020 and Beyond. I was recently asked to discuss “Partner Enablement” with the additional caveat of looking at “2020 and beyond”. Your partners have 10-20 suppliers they work with.

Engineering 75

Engineering Collaboration Utilities 75

Impartner

APRIL 22, 2018

“What partner owners really cared about was what their business risk and the bottom line looked like…” It’s surprising how many channel people we talk to that do not have a clear understanding of how their partners make money selling their products. Why aren’t they pushing my new product line?

52

52

IBM Business Partners

NOVEMBER 30, 2023

Talent acquisition strategy involves the use of various recruitment methods, technologies and practices. Highlight work-life balance: Showcase any flexible work arrangements, wellness programs, or other initiatives that prioritize the health and happiness of employees. Communicate with transparency.

Utilities 66

Utilities Construction Legal 66

IBM Business Partners

JUNE 2, 2023

Child support programs are focusing on pioneering a new, holistic and family-focused delivery perspective to make families feel included, listened to and empowered. Rearchitecting and modernizing with new channels of information delivery (leveraging microservices). Migration to AWS with refactoring (auto-refactoring of code to Java/.Net).

Co-Alliance 85

Co-Alliance Channels and alliances Ecosystems Engineering 85

Impact

SEPTEMBER 7, 2022

Affiliate marketing (brands working with partners to promote products through great content) has experienced incredible growth in recent years. Understanding the benefits of financial services affiliate marketing boosts brand awareness and propels business growth — for brands in the financial world and affiliates looking for partners.

Fintech 52

Fintech Credit Banking Retail 52

Tackle.io

NOVEMBER 23, 2020

We know there’s a lot to take in, so we thought we would break down the best sessions for those interested in Cloud Marketplaces. Whether you’re a Marketplace veteran or just curious about Marketplace, here are the best sessions to add to your re:Invent agenda. . AWS Partner Keynote. Date: Thursday, December 3. Time: 12-12:30pm.

Channels and alliances 52

Channels and alliances Co-Alliance Insurance Government 52