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The Chief Marketing Officer's Guide to Successful Campaign Management

Jake Jorgovan

Chief Marketing Officers (CMOs) are the brains behind a brand’s image and marketing successes. Simply put, campaign management is how a marketing campaign gets planned, executed, and analyzed. It’s everything from figuring out who to talk to, what to say, and how to measure success. Use these resources in all your campaigns.

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Leadership in HR: 34 Key thought leaders in the HR Industry

Jake Jorgovan

This can elevate your professional expertise and significantly impact the success of your organization's HR initiatives. HR is a complex and ever-evolving field. Changing mindsets and new technological advancements make it challenging to stay ahead of the competition. That’s why finding the right guidance is critical.

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Business disaster recovery use cases: How to prepare your business to face real-world threats

IBM Business Partners

Successful business owners know how important it is to have a plan in place for when unexpected events shut down normal operations. In this article, we’re going to look at some common threats and how disaster recovery plans (DRPs) and solutions can optimize preparedness.

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Cyber recovery vs. disaster recovery: What’s the difference? 

IBM Business Partners

While different—mainly due to the causes of the events they help mitigate—cyber recovery and DR are often complementary, with many enterprises wisely choosing to deploy both. DR itself typically targets a wider range of threats than just those that are cyber in nature. What is cyber recovery? What is a cyberattack?

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Leadership in Executive Search & Recruiting: 30 Key Thought Leaders in the Executive Search & Recruiting Industries

Jake Jorgovan

By leveraging their knowledge, you position yourself to make informed decisions, stay ahead of the curve, and drive your organization's success in a competitive job market. Her approach to career development and organizational culture is not just about success in the workplace but also achieving the life you deserve. Let’s dive in.

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6 Ways to elevate the Salesforce experience for your users

IBM Business Partners

Whether using Experience Cloud, Sales Cloud, or Service Cloud, your Salesforce user experience should be seamless, personalized and hyper-relevant, reflecting all the right context behind every interaction. Keep your audience informed and engaged with virtual and in-person events and targeted news, blogs or other articles.

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Bigger Events, Leaner Teams: Driving Event Success with Technology

Frost & Sullivan

In the past few years, event teams have experienced fundamental shifts in their approach, execution, and expectations for events. Event volumes are rebounding toward pre-pandemic levels, but the restaffing of many event management teams has not kept pace. Event teams today need the skills of tomorrow to succeed.