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The recession-proof influencer: How to thrive when marketing spend dries up

Impact

Key takeaways from this blog Creators are well-positioned to provide maximum value as brand budgets get cut. The bright side: How influencers help brands make it through tough times According to research, 63 percent of brands are working with higher influencer marketing budgets in 2024. So expect your sponsorship mix to shift.

Finance 105
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The Chief Marketing Officer's Guide to Successful Campaign Management

Jake Jorgovan

Your competitor analysis shows that few competitors fully embrace sustainable practices, while customer insights indicate a willingness to pay a premium for sustainable products. Chief Marketing Officers (CMOs) are the brains behind a brand’s image and marketing successes. One of their key roles is conducting solid campaign management.

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The Definitive Guide to B2B Podcasting in 2022

Jake Jorgovan

If you’re thinking about launching a B2B podcast but aren’t sure how, the first thing you need to do is come up with a plan. A B2B podcast is produced by a B2B company that wants to build industry authority and market its content through account-based marketing. What Is B2B Podcasting? It’s also a way to reach potential customers.

Energy 244
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The Evolving Role of the Chief Marketing Officer in 2024

Jake Jorgovan

Digital Transformation Leadership: Leading the charge in digital transformation, ensuring the company’s marketing strategy aligns with evolving digital channels and technologies. CMOs hold a critical position in shaping the success and image of their organizations. As we step into 2024, the role of the CMO is undergoing a major shift.

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Using End-to-End Visibility to Scale and Streamline Automotive Production

Planview Blog

The traditional paradigms of automotive manufacturing are evolving, driven by the imperative to integrate cutting-edge software solutions seamlessly with hardware production. As automotive companies navigate this transformative landscape , the need for end-to-end visibility in production processes becomes increasingly evident.

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Top Podcast Promotion Services & Companies in 2021

Jake Jorgovan

You design the podcast art, and you launch your new venture to… crickets. Your marketing strategy could include an initial launch on social media or releasing coordinating blog posts with your podcast episodes. Then, you can get new subscribers from different channels. Imagine you just finished your first podcast episode.

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7 customer experience trends in 2024

IBM Business Partners

Even better, if the company’s product or solution is higher quality because of sustainable contributors, the brand might exceed customer expectations. ” Along with punchy marketing, the brand details exactly how they’re providing sustainable products. We’re #2.”

Retail 77