The recession-proof influencer: How to thrive when marketing spend dries up
Impact
APRIL 23, 2024
Key takeaways from this blog Creators are well-positioned to provide maximum value as brand budgets get cut. The bright side: How influencers help brands make it through tough times According to research, 63 percent of brands are working with higher influencer marketing budgets in 2024. So expect your sponsorship mix to shift.
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