Impact

APRIL 15, 2024

Key takeaways from this blog There’s no formula for determining your rates—you should consider multiple factors when setting them. You can charge more if you work in a high-demand niche or partner with brands that lean heavily on influencer marketing. Brands benefit most from your partnership when you’re a perfect match.

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Stellar Partnerships

OCTOBER 19, 2020

As a busy partnership manager time is against you. Years ago, I was flying over to Perth to assist in a partnership meeting. I knew this would be a conversation point during the meeting and slipped in that we’ve had incredible support already, including from mining company 1, 2 and 3. Don't miss a blog. Organisation.

Partnership management 130

Partnership management Business partnerships 130

Be Partner Ready

APRIL 5, 2021

London, 1980’s: My padded shoulders, permed hair and I, worked with leadership teams and marketing managers within multinational companies (Unilever, J&J, Cadbury’s to name a few). Check out the blog that summarises the report here. Then, as we know, the world up-ended at the start of 2020.

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Tackle.io

AUGUST 15, 2023

Partnering with the hyperscaler Cloud Providers to drive revenue is an efficient way to go-to-market because, done well, it results in faster sales cycles, larger deals, pipeline growth, and higher win rates. For companies that already have established routes to market (direct, channel, PLG, etc.), It can feel like running in place.

Co-Alliance 98

Co-Alliance Channels and alliances Ecosystems Legal 98

Impact

JULY 6, 2021

For those new to affiliate marketing or keen to keep up with the latest affiliate partnership trends, it’s a good idea to go back to basics. Today let’s answer one of the top questions marketers ask about affiliate marketing: What is affiliate marketing? Affiliate marketing is a performance-based marketing channel.

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Dinkel Business Development

MAY 1, 2024

From sudden market shifts to fluctuating customer demands, the ability to adapt swiftly and efficiently becomes paramount. In this blog, we will delve into why focusing on business development is not just beneficial but essential during uncertain times, and how it can secure the future of your business.

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Business development Utilities 52

IBM Business Partners

SEPTEMBER 18, 2023

Fortunately, in the ever-evolving world of food safety, a dynamic partnership between IBM and iFoodDS is rewriting the script, offering a solution that not only ensures compliance but also elevates food safety to new heights. The partnership between IBM and iFoodDS is a significant step forward for food safety.

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Mindmatrix

MARCH 12, 2024

Economic fluctuations, geopolitical tensions, and the specter of job cuts cast a shadow over businesses, especially those reliant on partnerships, necessitating a keen focus on efficiency and innovation to weather the storm and emerge stronger.

Strategic partnership 40

Strategic partnership Partnership management Collaboration 40

Impact

APRIL 3, 2024

Cultivating authentic partnerships can boost credibility and expand your brand’s reach to new audiences and markets. A success story like that requires a true partnership: communication, collaboration, and nurturing. Creating strong personal bonds leads to more effective and long-term creator partnerships.

Collaboration 52

Collaboration Strategic partnership 52

Impact

AUGUST 1, 2023

Media-savvy consumers and digital natives look for authenticity in marketing. In recent years, brands have increasingly turned over marketing budgets to influencer marketing as a way to connect with a wider audience. But, with the rising trend in creator partnerships, brands are more likely to encounter fake influencers.

Legal 98

Legal Finance 98

Impact

NOVEMBER 9, 2022

Price transparency, negative experiences, post-pandemic jitters, and the presence of travel marketing scams are some factors influencing trust. As a result, more travel brands turn to partnerships as the oxygen mask needed to build consumer trust, capture customer loyalty and drive business growth. Discover more.

Credit 94

Credit Partnership management Partnership strategies Partnership success 94

Chaneltivity

JULY 7, 2022

A prime example of this phenomenon is sales and partnerships. So if you’re like many companies that are considering adding partnerships to your organization, it’s worth understanding these differences, incorporating them into your job descriptions, and setting expectations with your employees. Relationships.

Finance 98

Finance Strategic partnership Engineering Business development 98

Jake Jorgovan

OCTOBER 26, 2022

This can be especially effective when using your podcast for account-based marketing (ABM), networking and/or relationship-building within your industry. Presumably, they have spent a lot of time and money over many years driving traffic to their site through SEO efforts and other marketing platforms.

Energy 130

Energy Fintech Engineering 130

Impact

AUGUST 23, 2022

Influencer marketing in Southeast Asia rapidly grows yearly due to increased internet users. With the region’s thriving internet economy, high levels of mobile usage, and youthful demographics, influencer marketing creates an effective growth strategy for brands and influencers. Ultimate guide to influencer marketing.

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Government 105

Impact

APRIL 26, 2024

Compensation and the quality of a partnership significantly influence creators when choosing brands for long-term partnerships. So, the goal is to create a mutually beneficial partnership where your partners feel valued for their time and expertise as content creators. Monthly retainers work well for long-term partnerships.

Partnering capability and readiness 52

Partnering capability and readiness Collaboration Retail Partnership success 52

Impact

OCTOBER 23, 2023

Conversations flowed, ideas exchanged, and everyone was there to celebrate the magic of creator partnerships. This happened at none other than impact.com’s Partnerships IRL event on the first weekend in October. Product Marketing Manager Olivia Savage. Choose brands that fit your community’s needs, wants, and values.

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Impact

JULY 4, 2022

That’s where commerce content partnerships come in — a winning solution for both publishers and brands to speak with their customers. When you share your brands through content partnerships, you can: Get more eyes on your content Help readers access helpful information Increase sales Build stronger audience relationships.

Partnership management 97

Partnership management Collaboration 97

Chaneltivity

SEPTEMBER 22, 2022

One of those departments is partnerships. Partnership teams are cross-functional, meaning that a lot of what they do depends on the success of other teams. And since partnerships is a relatively new field, it’s also difficult to know what goals are or are not realistic. 5 Tips For Crafting Partnership OKRs.

Collaboration 89

Collaboration Channel management 89

Mindmatrix

JANUARY 25, 2022

Tradeshows and conferences are great avenues to grow your professional network, soak in best practices, understand industry trends and even to form business alliances and partnerships. Partner marketing conferences are making a big comeback this year. Our blog this week lists key partner marketing conferences for 2022.

Channels and alliances 97

Channels and alliances Ecosystems 97

Jake Jorgovan

JANUARY 26, 2024

Their responsibilities, traditionally encompassing advertising, market research, and customer service, have expanded to include digital strategy, data analytics, and customer engagement in the online realm. This article dives into the evolving role of the Chief Marketing Officer in 2024 and beyond.

Collaboration 130

Collaboration Legal Retail Utilities 130

IBM Business Partners

FEBRUARY 13, 2024

Streamline workflows with personalized content creation, tailored product descriptions and market-ready copy. Custom-trained models: Most organizations can’t produce or support AI without a strong partnership. Many marketing and sales leaders acted rapidly and are already infusing generative AI into their workflows.

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Insurance Engineering Legal Utilities 125

Jake Jorgovan

MAY 2, 2024

LawRank : specializes in SEO and online marketing for law firms, focusing on improving their online visibility and search rankings. They combine legal industry expertise with marketing strategies to deliver personalized SEO solutions, content creation, and web design to increase traffic and client acquisition for law firms.

Legal 130

Legal Law firms Engineering Retail 130

Impact

NOVEMBER 22, 2023

Discover how impact.com helped the travel brand remain competitive, nurture growth, and reach its business goals through effective partnership management. Key takeaways from this blog The impact.com integration team provides support to ensure a seamless migration to the platform. How can partnership marketing grow my travel business?

Partnership management 52

Partnership management Retail Partnership success Engineering 52

Impact

NOVEMBER 23, 2023

Partnership marketing is a powerful way to reach your target audience and build trust at the same time. While channel partnerships allow partners to handle sales for you, affiliate-type programs drive performance directly tied to results without giving up control of your brand. Higher market share.

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Credit Collaboration Finance Integration partnership 52

SEO Magazine

MAY 6, 2024

You no longer have to worry about whether or not a certain blog post is targeting the right keywords because you’ve already done the work upfront. Some of the most important factors include: What keywords people are using to find your content What type of content are they searching for (blog post, product page, etc.)?

Engineering 52

Engineering 52

Remarkable Partnerships

OCTOBER 4, 2023

Written by Jonathan Andrews, MD and Founder, Remarkable Partnerships. Whereas corporate partnerships tends to rely less on evidence. However, we are seeing a shift where the most successful corporate partnerships teams are using the power of data to make decisions. By Regenerate Hidden Opportunities by Remarkable Partnerships 5.

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Corporate partnerships Partnership success Partnership strategies 52

Impact

JULY 4, 2023

When done right, partnerships can drive exponential revenue growth. Using insights from Performance Reports and Dynamic Payouts also helps your brand leverage the power of partnerships to achieve business goals and KPIs. Discover the steps you can implement today to propel business success through partnerships.

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Credit Partnership management Retail Partnership success 52

Impact

APRIL 25, 2023

The impact.com team typically defines incrementality as an event or desired outcome happening solely because of the contribution from a marketing channel or partner. In the current macroeconomic climate of increased competition and rising ad costs, brands feel pressured to deliver marketing efficiency and prove a return on investment.

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Credit Partnership strategies 52

Mindmatrix

APRIL 30, 2024

Ecosystem partnerships have become essential for organizations seeking to expand their reach, innovate, and drive growth. These partnerships, however, are complex and multifaceted, requiring more than just traditional Partner Relationship Management (PRM) software platforms to thrive.

Ecosystems 45

Ecosystems Telecommunications Retail Channels and alliances 45

Mindmatrix

FEBRUARY 29, 2024

The team at AchieveUnite put on a great event and a big thanks to the host, Google, for providing the platform for this enriching experience, and to our fellow sponsors, Market Source and Qullabi, for their invaluable support in making this event possible. We look forward to seeing you there!

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Ecosystems Collaboration 52

Mindmatrix

JUNE 8, 2023

2 MSP Summit Miami, FL Channel Futures Conference Oct. 2 Channel Leadership Summit Miami, FL Channel Futures Conference Nov. 7-9 Channel Focus Universal City, CA Baptie & Company Conference The post 2023 Mindmatrix Channel & Partnership Events first appeared on The channel and sales enablement blog.

Life science 40

Life science Channel leadership Successful channels Ecosystems 40

Impact

SEPTEMBER 28, 2023

Key takeaways from this blog Consumers trust recommendations from others more than traditional ads. This makes affiliate partnerships a powerful tool for small ecommerce businesses like yours. impact.com is a platform that can make your journey into affiliate partnerships easier. Let’s talk affiliate partnerships.

Partnership success 52

Partnership success Partnership strategies Retail IT partnerships 52

IBM Business Partners

FEBRUARY 7, 2024

Many countries have committed to reaching net zero by 2050, aligning with the Paris Agreement’s goal to limit global warming to well below 2 degrees Celsius. And they could drive economic gains: Research shows markets for carbon-neutral goods and services may be worth $10.3 trillion to the global economy by 2050.

Energy 100

Energy Government Ecosystems Retail 100

ForzaDash

JUNE 18, 2023

Personalizing your MSP marketing helps you stand out from the competition and fosters stronger connections with clients, leading to enhanced loyalty and long-term partnerships. Enhanced Client Engagement: Personalized marketing messages capture clients’ attention and demonstrate that your MSP understands their unique pain points.

Utilities 52

Utilities 52

Impact

JUNE 23, 2022

This search process opens opportunities for you to use SaaS marketing channels , such as referral-based partnerships — placing you above the competition. This search process opens opportunities for you to use SaaS marketing channels , such as referral-based partnerships — placing you above the competition.

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Impact

MARCH 27, 2024

Key takeaways from this blog Focus on relatable stories and experiences to make your content more human. Source: The state of influencer marketing for consumers Major media publishers can learn to humanize their brands and create more genuine content. Avoid the trap of being overly polished or corporate. Read more 5.

Partnership strategies 52

Partnership strategies 52

Impact

OCTOBER 23, 2023

Negotiate your contract through a partnership platform Partnership platforms like impact.com / creator make contract negotiation easy. Partnership platforms work well for creators of all experience levels and collab needs. Whether it’s a blog post, video, or social media update, it’s good to have this locked in.

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Legal Law firms Banking Collaboration 73