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Boosting Marketing Productivity with Workflow Automation

SEO Magazine

Picture this: emails go where they need to without mix-ups, okaying stuff gets easier, and everyone knows what’s happening right away. In marketing projects, this cuts down on typing things out by hand or moving tasks around yourself. What starts a task, and what marks its finish? This boosts sales, too.

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Data is essential: Building an effective generative AI marketing strategy

IBM Business Partners

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. For example, a retail clothing company might use generative AI to customize email or online experiences tailored for different customer personas.

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Business disaster recovery use cases: How to prepare your business to face real-world threats

IBM Business Partners

Successful business owners know how important it is to have a plan in place for when unexpected events shut down normal operations. Modern enterprises face many types of disasters, including pandemics, cyberattacks , large-scale power outages and natural disasters.

Finance 100
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Content commerce strategy: how publishers and brands can use automation to build a new revenue channel

Impact

The average consumer is estimated to see between 5,000 and 10,000 ads online every day. Automation tools remove the repetitive and time-consuming work that slows down your partnership efforts — while giving your partners what they need to generate more revenue and grow their audiences.

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Influencer rate card: what it is and how to use it for negotiations

Impact

You must set clear expectations and negotiate with brands to earn what you’re worth in this market. Key takeaways from this blog Don’t treat your rate card like a fixed price list—see it as a tool for negotiating brand partnerships that benefit both sides. Some people see a rate card as a fixed menu of rates and services for brands.

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Conversational AI use cases for enterprises

IBM Business Partners

This class of AI-based tools, including chatbots and virtual assistants, enables seamless, human-like and personalized exchanges. Enterprises can use NLU to offer personalized experiences for their users at scale and meet customer needs without human intervention.

Banking 103
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How to Leverage ChatGPT Prompts for Marketing Excellence

SEO Magazine

That’s what marketers get with ChatGPT. This makes GPT-4 highly versatile in terms of both knowledge and context, perfect for creating personalized customer experiences without impacting speed or accuracy. Seek concrete answers about verified truths, like “What is the tallest building?”