Impact

JANUARY 11, 2024

Key takeaways from this blog Affiliate programs are a cost-effective way for brands to reach their target audiences and build authentic customer relationships. It helps them build authentic relationships with partners who receive performance-based payments when they drive purchases. Around 96 percent of people don’t trust ads.

Partnership management 52

Partnership management Collaboration 52

Impact

FEBRUARY 27, 2024

Explore using AI to optimize reach, gain more followers, and find the right brands to partner with. Using AI to partner with brands that match your style Have you ever worked with a brand that didn’t fit your style and aesthetic? You can view all your tasks, partners, and deadlines. Of course, you can!

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Mindmatrix

FEBRUARY 2, 2024

This model allows companies to leverage the strengths and resources of their partners to achieve shared objectives and increase competitive advantage. In a partnerships model, companies identify and engage with potential partners who can complement their products, services, or capabilities. It enables The Challenge!

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Ecosystems 52

IBM Business Partners

NOVEMBER 30, 2023

Talent acquisition strategy involves the use of various recruitment methods, technologies and practices. Provide a positive candidate experience: Streamline the recruitment process to ensure a seamless and positive experience for all candidates. Communicate with transparency.

Utilities 69

Utilities Construction Legal 69

PLM Alliances

MAY 16, 2020

Let's say you've previously recruited partners for your channel — maybe by referencing the key elements needed to do so in our recent partner recruitment blog — and obtained top-notch talent that is ready to sell. Don’t tell your partners to “sell more.” An actionable timeline. Boost morale.

Construction 59

Construction Successful channels Channel management 59

PLM Alliances

FEBRUARY 23, 2023

Are you receiving pressure from your channel chief or executive team to improve partner experience (PX) and ecosystem engagement, but don’t have the funding to hire a PX lead or invest in additional systems? Don’t panic — there are still tons of ways to make your partner program a competitive differentiator in 2023.

Ecosystems 52

Ecosystems Utilities 52

SFE Partners

APRIL 26, 2023

This blog post will explore how to make intelligent decisions about improving your business’s sales operations — from assessing what strategies are already in place to pinpointing areas that need attention most. Without these elements, sales enablement and productivity won’t be optimal.

Engineering 52

Engineering Collaboration Finance Utilities 52

Impartner

JANUARY 22, 2019

Blog Series: The Old Man and the Channel – with Olivier Choron, Managing Director EMEA, Impartner. If you recruit a partner and stop there, you may face the same problem as Santiago! He netted his dream fish but didn’t plan ahead and lost it to the elements (and other fishes – Santiago’s competitors). What’s next?

Engineering 59

Engineering System integrators 59

Impartner

APRIL 22, 2018

“What partner owners really cared about was what their business risk and the bottom line looked like…” It’s surprising how many channel people we talk to that do not have a clear understanding of how their partners make money selling their products. Are we recruiting for the right profile with our partners?

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Impact

SEPTEMBER 7, 2021

This can include goals such as new customers or conversions for one partner and increased revenue for the other. Its partnerships program has grown to encompass 200 partners , including subnetworks, loyalty, and content publishers. Growing your business with partnerships. Measuring the success of an affiliate and partnerships program.

Retail 52

Retail IT partnerships Partnership strategies 52

Impact

DECEMBER 6, 2023

Key takeaways from this blog Brand ambassadors promote brands they officially partner with, genuinely loving and using the products themselves. Brand ambassadorship paves the way for a successful creator career Brand ambassadors are content creators who actively promote a partnering brand and its products.

Collaboration 40

Collaboration 40

SFE Partners

APRIL 26, 2023

In this blog post, you’ll discover all the necessities for building and managing an effective sales team. Hire for Talents and Qualifying Skills Before recruiting, you must understand your current team to identify sales gaps. And SFE Partners is the perfect partner to help you create that dream sales team.

Partnering capability and readiness 52

Partnering capability and readiness Engineering 52

Jake Jorgovan

FEBRUARY 26, 2022

This brings us to the two new-ish kids on the marketing block: Reviews, and Influencer marketing These two areas are hot in marketing today because they focus on the primary element of online selling: trust. Originally a tool called Blog Frog to connect bloggers, today it offers advanced campaign management tools to automate processes.

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Collaboration Legal Retail Finance 130

Tackle.io

MARCH 18, 2021

In a recent blog post , we offered some advice and compelling data for pitching the benefits of the Cloud Marketplace as a new selling motion to your C-suite. Our partners shared the tactics and approaches that helped them get their executives to “yes” on Marketplace. Value is both qualitative and quantitative. “We Keep It Simple .

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Strategic partnership 52

Jake Jorgovan

SEPTEMBER 20, 2021

If you are looking to scale without growing your in-house team, outsourcing content creation to a white label partner can be an easy way to grow your business without sacrificing your team’s bandwidth. Why Work With a White Label Partner? Working With a Partner vs. Hiring Internally?.

Insurance 26

Insurance Finance 26

Mindmatrix

APRIL 1, 2024

This comprehensive guide explores the key elements of creating a successful partnership strategy, including key statistics, actionable business development plans, challenges, opportunities, and real-life examples. The first and arguably more critical step in building a world-class partnering program is developing a clear and focused strategy.

Partnership strategies 52

Partnership strategies Conflict resolution and communication Co-Alliance Ecosystems 52

Be Partner Ready

SEPTEMBER 26, 2022

In my previous blog , I revealed the four distinct purses that non-profits & social enterprises can tap into when approaching corporates for resources & cash (yes, I put cash second, more on that later). The person holding this purse is usually called manager/director of: human resources; people & culture; talent or recruitment.

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Energy Engineering 246

Mindmatrix

APRIL 4, 2024

Leveraging partner ecosystems is a cornerstone strategy for many organizations aiming for accelerated growth. However, simply having a network of partners isn’t enough; it’s essential to ensure that these partnerships are effective and mutually beneficial.

Ecosystems 45

Ecosystems Collaboration Partnership management 45

Impact

MARCH 24, 2021

Affiliates may have been the starting point for partnering online, but they are simply one partner type in the partnership universe, which can include influencers, software integrations, mobile apps, and B2B agreements. Partners get lost and fall off. Tracking doesn’t always deliver accurate reflections on performance.

Retail 52

Retail Partnership strategies Construction Integration partnership 52

Mindmatrix

MARCH 22, 2023

Especially, in the B2B channel space where partner mindshare is elusive and vendors are in fierce competition, vying for partner attention, it is becoming increasingly important to study the sales ecosystem , its components, and understand how to build a channel sales ecosystem that is fundamentally strong. What is a Sales Ecosystem?

Ecosystems 40

Ecosystems Channels and alliances Co-Alliance 40

Impact

MARCH 22, 2024

The core of any referral program relies upon a few key elements—an attractive reward system, a focus on new customer benefits, and a robust initial offer. For the best results, include CTAs for your programs across all channels—emails, landing pages, blog posts, social, and in-product marketing.

Partnering capability and readiness 52

Partnering capability and readiness Credit Retail Engineering 52

Impact

MARCH 22, 2024

The core of any referral program relies upon a few key elements—an attractive reward system, a focus on new customer benefits, and a robust initial offer. For the best results, include CTAs for your programs across all channels—emails, landing pages, blog posts, social, and in-product marketing.

Partnering capability and readiness 52

Partnering capability and readiness Credit Retail Engineering 52

PLM Alliances

AUGUST 21, 2022

Are your partner investments delivering a competitive advantage? As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. Sadly, many companies fail to achieve breakthrough success with their partners. Build a partner road-map.

Channel management 52

Channel management Successful channels Channels and alliances Co-Alliance 52

Phoenix Consulting Group

NOVEMBER 23, 2021

Previously on this #partnerreadiness blog series, Gary Lam and I discussed the importance of creating a partner program , and how to ensure your company’s culture is indeed partner-friendly. In this article, we focus on the next element in partner readiness. The mistake most partners make.

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Credit Alliance management Partner ready System integrators 97

Impact

MAY 18, 2021

You need to recruit, engage, and activate the right affiliate partners who can actually drive sales. But for your army of affiliate partners to be effective, you need to know what they actually want — and give it to them consistently. Content plays a huge role for both brands and their affiliate partners.

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Partnership management Engineering 131

PLM Alliances

JUNE 8, 2020

As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. Having a useful partner capacity planning model is a critical tool for making that happen. Channels are an interesting discipline because it has both an element of art and science.

Partnering capability and readiness 52

Partnering capability and readiness Channels and alliances Channel management Engineering 52

Impact

JULY 4, 2022

Through strategic partnerships, affiliates programs today offer a wide array of online and offline partners, and advertisers reward on a performance basis. Affiliate programs enable brands to recruit partners. The affiliate partner and affiliate program manager negotiate the contract terms that govern affiliate payment.

Credit 52

Credit Strategic partnership Government Partnership management 52

PLM Alliances

MAY 16, 2020

Are your partner investments delivering a competitive advantage? As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. Sadly, many companies fail to achieve breakthrough success with their partners. Build a partner road-map.

Channel management 59

Channel management Successful channels Channels and alliances Co-Alliance 59

Impact

DECEMBER 6, 2023

Key takeaways from this blog Going viral is just the beginning—staying relevant is the real challenge. Strong storytelling through your content helps you stay relevant and engage audiences—whether posting about your life or partnering with brands. Understanding these elements shifts the odds in your favor.

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Banking 59

Impact

JULY 21, 2023

A benchmark survey by DemandGen revealed that almost 60 percent of channel leaders expect partner-generated revenue to climb more than 10 percent in 2023, and just under a quarter predicted more than 20 percent financial gains. Key takeaways: Using diverse payment methods will keep partners motivated and interested.

Partnership management 52

Partnership management Finance Integration partnership Business development 52

Phoenix Consulting Group

NOVEMBER 15, 2021

Previously on this Channel Jumpstart blog series, Gary Lam and I have discussed the importance of creating a partner program , and how to ensure your company’s culture is indeed partner-friendly. In this article, we focus on the next element in partner readiness. The mistake most partners make.

Channels and alliances 52

Channels and alliances Credit Alliance management Partner ready 52

Tackle.io

SEPTEMBER 21, 2021

About half of respondents held titles in Alliances, Channel, and Partner Management. Satya Nadella, CEO of Microsoft, spoke about Azure Marketplace in his Microsoft Inspire keynote for the first time ever this year, showcasing the company’s investment in its partner ecosystem. . Companies everywhere are focused on scaling efficiently.

Channels and alliances 85

Channels and alliances Co-Alliance Finance Legal 85

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Satya Nadella, CEO of Microsoft, spoke about Azure Marketplace in his Microsoft Inspire keynote for the first time ever this year, showcasing the company’s investment in its partner ecosystem. Companies everywhere are focused on scaling efficiently.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Satya Nadella, CEO of Microsoft, spoke about Azure Marketplace in his Microsoft Inspire keynote for the first time ever this year, showcasing the company’s investment in its partner ecosystem. . Companies everywhere are focused on scaling efficiently.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52