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The recession-proof influencer: How to thrive when marketing spend dries up

Impact

Key takeaways from this blog Creators are well-positioned to provide maximum value as brand budgets get cut. Brands and influencers unite to overcome economic challenges As brands revamp their marketing strategies, understanding their shifting priorities can help you better position yourself for success. ” 2.

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The Chief Marketing Officer's Guide to Successful Campaign Management

Jake Jorgovan

Chief Marketing Officers (CMOs) are the brains behind a brand’s image and marketing successes. One of their key roles is conducting solid campaign management. Simply put, campaign management is how a marketing campaign gets planned, executed, and analyzed. Use tools like PESTEL analysis to understand macro-environmental factors.

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The Evolving Role of the Chief Marketing Officer in 2024

Jake Jorgovan

CMOs hold a critical position in shaping the success and image of their organizations. We will explore how changes in technology, consumer behavior, and business models are reshaping the CMO’s responsibilities and strategies. As we step into 2024, the role of the CMO is undergoing a major shift.

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Calculating the Six Hidden Costs of Waste in Software Development 

Planview Blog

Whether because of changing priorities, miscommunication among teams, or other blockers, the hidden cost of waste can significantly impact productivity and bottom lines. Adopting a flexible approach to project and product management allows for quick pivoting away from lower priority tasks towards high-value work.

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Using End-to-End Visibility to Scale and Streamline Automotive Production

Planview Blog

This blog discusses the critical role of end-to-end visibility in scaling and streamlining automotive production. By identifying key challenges and proposing actionable solutions, we aim to shed light on the strategies necessary for success in the industry’s dynamic landscape. Eliminate “Blackholes” by Consolidating Development Work.

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The real secret to a successful digital transformation? Human empathy

IBM Business Partners

According to Debbie Vavangas, IBM Consulting VP, one of the main reasons digital transformation efforts fail is that organizations don’t fully account for the humans involved. They don’t fully consider the various people working throughout the organization, and how changes affect their daily lives.

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Podcast Websites - Should You Create a Website for Your B2B Podcast?

Jake Jorgovan

But that question changes when related to a B2B podcast. Company Size Matters in B2B Podcasting A second factor to consider is the size of your company. Presumably, they have spent a lot of time and money over many years driving traffic to their site through SEO efforts and other marketing platforms.

Energy 130