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B2B Podcast KPIs: Which Are Most Valuable?

Jake Jorgovan

Most SMB podcasts are hosted by the founder or someone directly involved in business development, and the B2B podcast is used for some level of account-based marketing (ABM). For example, you may have a niche B2B podcast that averages 100 downloads per episode. your audience is using.

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Discover our 2023 highlights

Remarkable Partnerships

The report has been downloaded 351 times. Adrian Riches, Head of Business Development, said, “The training has resulted in a 100% increase in partnership opportunities referred by CAMs to our corporate partnerships team.”

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BigCommerce + impact.com = the easy way to start working with affiliates and influencers

Impact

Download The ultimate guide to affiliate marketing. [ Our partnership with impact.com further illustrates our commitment to providing merchants access to the highest-caliber affiliates available in the industry,” said Matt Dornfeld, director of business development, global omnichannel partnerships at BigCommerce.

Retail 98
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Commerce content and the power of the partnership economy

Impact

Download Content Partnerships 101 : Why you need commerce content — especially now. [Get my free guide] . According to Leilani Han, head of business development and partnerships at the New York Times Company’s e-commerce vertical, Wirecutter, finding high-quality merchants is paramount for growth. “We

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Commerce content is the future. Here’s how to scale it for success

Impact

The time commitment required to develop new content types (33%), the analytical difficulties in measuring content-level revenue (26%), and operational challenges in creating and maintaining valid and optimized affiliate links (25%) were all indicated as hurdles these executives must clear in the near future. Get my free guide].

Retail 98
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No longer a new media thought experiment—commerce content takes hold

Impact

Download Content Partnerships 101 : Why you need commerce content — especially now. [Get my free guide] . We’ve grown our audience to about 15 million readers a month, and our revenue increases every year,” says Leilani Han, head of business development and partnerships at Wirecutter. Want this great info in ebook form?

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Netskope Doubles QoQ Growth on AWS Marketplace with Tackle

Tackle.io

Dave Willis, Head of Technology Integrations for the business development team at Netskope , explained, “We knew that AWS Marketplace was a go-to-market channel that a lot of our customers were starting to engage with as a primary vehicle for provisioning.” Download customer story