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The Chief Marketing Officer's Guide to Successful Campaign Management

Jake Jorgovan

One of their key roles is conducting solid campaign management. Simply put, campaign management is how a marketing campaign gets planned, executed, and analyzed. The CMO is the captain of this ship, steering campaigns in line with the company’s goals and ensuring they click with people.

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Leveraging Consortia Collaboration for Technology Adoption

ISTO / IEEE

By aligning with partners who see the value in your technology, you gain access to shared resources, expertise, and a collective drive to succeed. This collective investment allows for more ambitious projects and faster innovation cycles. Joining a consortium can enhance your market influence.

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Safeguarding Ethics in AI-Driven Marketing Campaigns

SEO Magazine

In the realm of AI-driven marketing campaigns, ethical use should guide every strategy. As you dive into this field through resources designed for all skill levels, remember your responsibility lies not just in efficiency but also in upholding integrity within every campaign orchestrated by advanced algorithms.

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The Evolving Role of the Chief Marketing Officer in 2024

Jake Jorgovan

Consumers are more aware and concerned about how their personal data is collected, used, and protected. The CMO is at the forefront of data collection through marketing activities, so they are naturally evolving to become a steward of ethical data practices.

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Top 10 UGC Platforms

Jake Jorgovan

With so much great user-generated content out there, you don’t want to miss out on the opportunity to use it in your marketing campaigns. These platforms make it easy to collect and curate user-generated content from your customers, leveraging it on the right channels. That’s why you need a UGC platform!

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Insights from an award-winning partnership

Stellar Partnerships

Collectively, they committed to making Dolly’s Dream that cause and it has become their principle pro bono partner, giving it 100% of their attention and support. We presented our existing Do It For Dolly Day campaign, which aimed to capitalise on our strong community support. EssenceMediacom secured pro-bono media for our campaign.

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Top 15 UGC Agencies to Consider in 2023

Jake Jorgovan

Additionally, assessing the agency's track record of successful UGC campaigns and client testimonials can provide valuable insights into their capabilities and results. They should have a clear understanding of your target audience and develop UGC campaigns that resonate with their preferences and behaviors.