The Chief Marketing Officer's Guide to Successful Campaign Management
Jake Jorgovan
JANUARY 26, 2024
Chief Marketing Officers (CMOs) are the brains behind a brand’s image and marketing successes. One of their key roles is conducting solid campaign management. Simply put, campaign management is how a marketing campaign gets planned, executed, and analyzed. It’s everything from figuring out who to talk to, what to say, and how to measure success.
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