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The Chief Marketing Officer's Guide to Successful Campaign Management

Jake Jorgovan

Chief Marketing Officers (CMOs) are the brains behind a brand’s image and marketing successes. One of their key roles is conducting solid campaign management. Simply put, campaign management is how a marketing campaign gets planned, executed, and analyzed. It’s everything from figuring out who to talk to, what to say, and how to measure success.

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Three Tools That Should Be in Every Channel Team’s Tech Stack

PartnerTap

In this article, we highlight three tools that should be in every channel tech stack. The channel tech industry is awash with solutions created specifically for partnering, so it’s easy to get lost in this sea of software. Channel software is a great solution because it helps streamline, automate, and simplify channel processes.

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The Evolving Role of the Chief Marketing Officer in 2024

Jake Jorgovan

Their responsibilities, traditionally encompassing advertising, market research, and customer service, have expanded to include digital strategy, data analytics, and customer engagement in the online realm. CMOs hold a critical position in shaping the success and image of their organizations.

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Top 30 Corporate Enterprise SEO Agencies

Jake Jorgovan

Digital Shift: Specializes in fully managed SEO solutions, focusing on local visibility, content marketing, conversion optimization, and detailed analytics for business growth. Leverage advanced tools and analytics. Corporate enterprise SEO means optimizing massive websites with thousands of pages. Stay ahead of algorithm changes.

Retail 130
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Leveraging HR Analytics: Making Data-Driven Decisions in Human Resources

Jake Jorgovan

And HR professionals now face the unique challenge of effectively utilizing analytics to improve workforce management and organizational performance. Luckily, you've arrived at the right place if you're seeking to understand and implement HR analytics in your organization. This is largely due to the power of HR analytics.

Insurance 130
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The Future of Work: Upwork Study Reveals Top Job Skills of 2024

Channel Insider

The most significant finding from the study is the escalating demand for professionals skilled in data science and analytics, generative AI (Gen AI), and machine learning (ML) modeling. A recent study by Upwork sheds light on the most sought-after job skills in 2024, signaling significant shifts in the employment landscape.

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The recession-proof influencer: How to thrive when marketing spend dries up

Impact

But with limited funds, brands may be more picky about who they work with and eager to see results from their partnerships. With inflation rising, 76 percent of consumers are trading down their purchases to less expensive or higher value options. That trickles up to businesses that need to trim budgets and grow their businesses on less.

Finance 105