Tackle.io

MAY 16, 2023

Co-selling: The Engine of Cloud GTM Although co-selling is a vital component of building relationships with Cloud Providers and scaling through Marketplaces, it’s actually one piece of a larger system: Cloud go-to-market (GTM). We hope that this mini guide—part of a larger downloadable—will help you to accelerate your co-selling efforts.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Finance 52

Channel Insider

MARCH 7, 2024

In this episode of Channel Insider: Partner POV — your source for untapped opportunities and unfiltered opinions in the IT channel — host Katie Bavoso spoke with Brian Lesniakowski, Chief Technology Officer, and Ken Rindt, Chief Revenue Officer, from AEC Group, a leading systems integrator. We’re beholden to the customer.

Channels and alliances 86

Channels and alliances System integrators Alliance partnership Legal 86

Mindmatrix

FEBRUARY 2, 2024

It involves creating partnerships, alliances, and collaborations to enhance business growth, expand market reach, and drive innovation. The partnership model is built on the principles of trust, collaboration, and shared value.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Ecosystems 52

IBM Business Partners

MAY 9, 2023

In my on-stage conversation with Ruba Borno, VP of Worldwide Channels & Alliances for AWS, we talked about how work with one partner – in this case, AWS – can translate into joint capabilities that countless other partners can tap into to help clients accelerate their digital journeys.

Channels and alliances 101

Channels and alliances Ecosystems Engineering Collaboration 101

Channel Insider

APRIL 8, 2022

A group formed to boost the presence of women in the channel is entering its 12th year with a new president at the helm. Jeppson spoke to Channel Insider as part of our series on Innovation in the Channel. Teamwork began that very night,” as the Alliance website puts it. Value in Networking.

Channels and alliances 81

Channels and alliances Collaboration Engineering 81

IBM Business Partners

JUNE 2, 2023

Modernization will free caseworkers’ time to focus on and collaborate with families, rather than focusing on navigating an aging system. Empower caseworkers with online tools to collaborate with colleagues and access knowledge repositories. Be intuitive, user-friendly and cut down on manual effort.

Co-Alliance 88

Co-Alliance Channels and alliances Ecosystems Engineering 88

Impartner

JUNE 21, 2016

Impartner channel growth tracks skyrocketing demand for Partner Relationship Management solutions. SILICON SLOPES, UTAH — JUNE 21, 2016 — Global SaaS Partner Relationship Management (PRM) technology leader Impartner today announced it has added Woodbury Consulting Partners LLC to its growing list of channel partners worldwide.

Channels and alliances 40

Channels and alliances Strategic alliances Engineering Collaboration 40

Channel Insider

MARCH 1, 2023

Citrix : The Citrix certification program is divided into three levels based on job role — administrator, engineer, and architect. Scrum Alliance : The Scrum Alliance is a vendor-neutral IT Certification that provides credentials for professionals looking to demonstrate their knowledge and expertise in the field of Agile.

Channels and alliances 83

Channels and alliances Partnering capability and readiness Engineering Credit 83

PLM Alliances

APRIL 20, 2023

Digital marketing, which encompasses strategies such as content marketing, social media, and search engine optimization, has become increasingly important in recent years. Adobe's marketing strategy blueprint integrated digital marketing tactics such as content marketing, social media, and search engine optimization to achieve these results.

Engineering 52

Engineering Collaboration 52

PLM Alliances

MARCH 3, 2022

If your offering is as good as your competitor's, yet you make it twice as hard to collaborate, don't be surprised if your ecosystem shows signs of atrophy. Consider refreshing or overhauling your partner program or your key ecosystem scale engine to meet the needs of today's partners. Design principle #2: A clear path by value motion.

Partnering capability and readiness 52

Partnering capability and readiness Ecosystems Credit Legal 52

PLM Alliances

MARCH 3, 2022

If your offering is as good as your competitor's, yet you make it twice as hard to collaborate, don't be surprised if your ecosystem shows signs of atrophy. Consider refreshing or overhauling your partner program or your key ecosystem scale engine to meet the needs of today's partners. Design principle #2: A clear path by value motion.

Partnering capability and readiness 52

Partnering capability and readiness Ecosystems Credit Legal 52

Impact

AUGUST 11, 2023

The impact.com Tech Partner team sat down with Amanda Greenwood, Senior Director of Strategic Partnerships and Alliances at Button, to find out what drives mobile partnerships, why are they crucial for marketing success, and what tech stack should be considered to scale your program.

Channels and alliances 52

Channels and alliances Strategic partnership Retail Partnership management 52

Aepiphanni

NOVEMBER 24, 2020

There can be strength in numbers, and successful business partnerships and strategic alliances are a testament to this. Studies show that corporate alliances increase by 25% every year, but what makes such a venture attractive in the first place? According to the poll, the failure rate for alliances hovers between 60% and 70%.

Strategic partnership 40

Strategic partnership Strategic alliances Channels and alliances Business partnerships 40

PLM Alliances

APRIL 20, 2023

It is particularly valuable at the team and department level, fostering cross-functional collaboration and ensuring digital marketing strategies align with overall business objectives. Building an accelerated digital marketing strategy requires a well-thought-out plan, collaboration, and a focus on continuous improvement.

Collaboration 52

Collaboration Engineering Utilities 52

Channel Insider

MAY 26, 2022

Through a review of the top enterprise IT partners and their corresponding partner ecosystems and alliances, these are the partners enterprise organizations can’t live without. Google, the core subsidiary of Alphabet, is the search engine turned IT giant offering solutions for software, hardware, cloud computing, advertising, and e-commerce.

Channels and alliances 90

Channels and alliances Telecommunications Engineering Collaboration 90

PLM Alliances

APRIL 21, 2023

Creating a marketing mix: Develop a balanced marketing mix that includes a variety of tactics and channels, such as content marketing, digital advertising, and social media, to reach your target audience effectively. Businesses can create more cohesive strategies and drive better results by fostering cross-functional collaboration.

Utilities 52

Utilities Collaboration Engineering 52

Tackle.io

MAY 10, 2022

In a nutshell, it’s a collaborative partnership between the ISV and the CP to help promote Cloud Marketplace commerce and accelerate sales within the Marketplace (i.e. It’s a way to associate the ISV’s products with a trusted brand and create an additional sales channel and revenue generator. Co-selling can be a powerful sales tool.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Energy 52

Tackle.io

MAY 10, 2022

In a nutshell, it’s a collaborative partnership between the ISV and the CSP to help promote Cloud Marketplace commerce and accelerate sales within the Marketplace (i.e. It’s a way to associate the ISV’s products with a trusted brand and create an additional sales channel and revenue generator. What exactly is co-selling?

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Energy 52

PLM Alliances

APRIL 20, 2023

Other examples of successful data-driven marketing strategies can be found in HubSpot's article , highlighting the importance of using data to create personalized content, improve lead nurturing, and optimize marketing channels. Encourage cross-group collaboration and alignment to create a cohesive AI-enhanced data-driven approach.

Utilities 52

Utilities Collaboration Engineering 52

Jake Jorgovan

FEBRUARY 2, 2024

Rafat's journey from a computer engineering graduate to a Knight Fellow in Journalism underscores his diverse skill set and adaptability. In recent years, Chris has channeled his passion into event production, working with a prestigious roster of clients, including Morgan Stanley, NBCUniversal, and UBER.

Co-Alliance 130

Co-Alliance Retail Strategic partnership Channels and alliances 130

PLM Alliances

MAY 3, 2023

Semantic SEO and Keyword Research : Generative AI can also improve your content's search engine optimization (SEO) by conducting semantic SEO and keyword research. By analyzing search engine data and user queries, AI algorithms can identify trending topics, relevant keywords, and content gaps in your niche.

Engineering 40

Engineering Collaboration 40

Tackle.io

MAY 10, 2022

In a nutshell, it’s a collaborative partnership between the ISV and the CP to help promote Cloud Marketplace commerce and accelerate sales within the Marketplace (i.e. It’s a way to associate the ISV’s products with a trusted brand and create an additional sales channel and revenue generator. Co-selling can be a powerful sales tool.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Energy 52

Mindmatrix

DECEMBER 9, 2021

Channel partners on the other hand, just share whatever they feel is a decent fit, and, if they don’t find the right marketing support and assets, they may instinctively just move on to other vendors’ products and start pushing them instead. Know which asset to use at what time with Mindmatrix’s asset recommendation feature.

Engineering 97

Engineering Channels and alliances Channel alliances Ecosystems 97

Impartner

MARCH 11, 2015

The company’s sole shareholders Craig Flynn and Erich Flynn will remain with the company and collaborate with Wang in leadership positions in development and sales. Craig Flynn will continue to drive product engineering and innovation in his role as executive vice president of engineering. Automated Contract Management.

Co-Alliance 40

Co-Alliance Channels and alliances Engineering High tech 40

TIM Review

APRIL 1, 2021

Firms collaborate with external actors, such as suppliers, customers, competitors, and research organizations, for several purposes. A firm’s innovation capability can also be advanced by such collaboration. The interplay of digital transformation and collaborative innovation on efficiency and adaptability.

Collaboration 98

Collaboration Co-Alliance Construction Channels and alliances 98

Channel Insider

SEPTEMBER 1, 2022

This profile looks at Booz Allen services and solutions, target markets, industry recognition, partner ecosystem, and history as a channel partner. A consulting firm first, Booz Allen Hamilton lists six areas of expertise covering analytics, consulting, cybersecurity, digital solutions, engineering, and innovation services.

Partnering capability and readiness 90

Partnering capability and readiness Life science Channels and alliances Engineering 90

Mindmatrix

MARCH 1, 2024

Mindmatrix is accomplishing this by bringing Alliances, Partners, internal sellers, CAMs and ISVs together in a solution-based, collaborative marketplace environment to solve business problems. Mindmatrix Bridge also provides 3D-enabled solution visualizations using a robust visual representation engine.

Ecosystems 45

Ecosystems Co-Alliance Channels and alliances Alliance management 45

Channel Insider

APRIL 19, 2022

Tech Mahindra is a multinational technology services company and one of India’s most prominent IT vendors, specializing in IT consulting, digital transformation, engineering, and business process management. Digital Workplace : Service desk support, messaging, collaboration, and hybrid workspaces. Table Of Contents.

Channels and alliances 75

Channels and alliances Co-Alliance Life science Engineering 75

Mindmatrix

FEBRUARY 13, 2024

These partner, product and solution locators are equipped with powerful buyer-driven search engines that allow end-customers to search the platform database and locate the partner (seller), product or solution that meets their requirements. is more than a partner relationship management (PRM) or channel marketing (TCMA) platform.

Ecosystems 45

Ecosystems Channels and alliances Co-Alliance Engineering 45

PartnerTap

FEBRUARY 3, 2021

According to an article by Harvard Business Review , 60% to 70% of alliances fail within their first year. Once you have CEO to CEO access, the entire organization has to be all in on this relationship from the channel teams, field engagement teams, and the field. Why Do So Many Co-sell Programs Fail?

Co-Alliance 246

Co-Alliance Channels and alliances Ecosystems Finance 246

Mindmatrix

NOVEMBER 9, 2023

Bridge already has a strong personalization and asset co-branding engine that allowed users to customize every bit of their sales and marketing communication and engage in co-branding and personalized sales and marketing across multiple media. Plus, this is done automatically by the Bridge platform.

Ecosystems 40

Ecosystems Co-Alliance Channels and alliances Marketing alliance 40

Channel Insider

APRIL 15, 2022

This profile looks at Infosys services and solutions, target markets, user opinion, industry recognition, current financial position, and historical background for potential channel partners to evaluate. Business Transformation Process re-engineering and Global Business Services (GBS). Table Of Contents. Infosys Platforms.

Channels and alliances 52

Channels and alliances Partnering capability and readiness Consumer packaged goods Banking 52

Mindmatrix

NOVEMBER 26, 2021

Mindmatrix’s CPQ engine further enables personalized product catalog generation by allowing administrators to bundle different products together. is a unified platform built to engage and enable your entire direct, channel, alliance partner ecosystem. Our new Platform, Bridge 5.0,

Channels and alliances 90

Channels and alliances Channel alliances Ecosystems Engineering 90

Impartner

JULY 22, 2021

If you work with channel partners, there’s a strong chance that your world has seen more upheaval in the past two years than in the previous five. Here’s an overview of the top business priorities that channel partners have heading into 2022 and beyond. The implications for channel partners couldn’t be greater.

Channels and alliances 52

Channels and alliances Insurance Co-Alliance Global alliance 52

Tackle.io

OCTOBER 26, 2022

For the third year in a row, Tackle surveyed both B2B software sellers and buyers about their participation in the Marketplaces, the value they get from the Marketplaces, the roadblocks they face, and the reasons they believe Cloud Marketplaces have the potential to become the revenue channel of the future.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Ecosystems 52

Mindmatrix

NOVEMBER 26, 2021

Mindmatrix’s CPQ engine simplifies proposal generation by allowing salespeople and channel partners with ready-to-use, customized proposals in a few steps. The CPQ engine will show only the relevant assets to be added, based on the situation. You can configure various discount models in the CPQ engine such as.

Channels and alliances 52

Channels and alliances Channel alliances Engineering Legal 52

Mindmatrix

FEBRUARY 15, 2023

is a unified platform built to connect sales ecosystems by engaging and enabling partners, alliances and direct sales teams Pittsburgh, PA: February 15th, 2023: Mindmatrix, the leading sales ecosystems enabler disrupts the current sales ecosystems enablement landscape with its Bridge Platform. But that’s not all.

Ecosystems 52

Ecosystems Channels and alliances Marketing alliance Collaboration 52