Sat.Sep 16, 2023 - Fri.Sep 22, 2023

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Give Partners the Tools to Drive Demand

Partner Path

3 Steps to help partners expand your marketing reach. In our last annual webinar discussion between Diane Krakora and Jay McBain , Diane quoted desperate vendors as saying: “We don't care about a partner program; we just need them to generate leads. We don't care about customer success; we just need them to generate leads.” That’s short-sighted. Partners need a good partner program and a path to success with your products/services before they’re just going to hand over a giant bag of leads.

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3 limitations of partnership tiers

Stellar Partnerships

Life is full of experiences that seemed good at the time but which we’d rather not repeat. For me it’s a curly perm, shiny lycra leggings and dancing on the bar after a jug of strawberry margaritas. They might have been fun for a short while but we’re not in a hurry to make them a permanent fixture of life. There are always hidden costs and consequences.

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When It Comes to Introductions, It's the Journey, Not Just the Destination

INSEAD Knowledge

Be it through cover letters or get-to-know-you emails, professionals often introduce and promote themselves through written communications, which offer one of the most basic opportunities to shape impressions. LinkedIn data reveal that about 122 million people have been granted interviews through the largely text-based networking site, with eight people hired via the platform every minute.

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AI Governance Requires Global Action

Partnership on AI

Share Our Blog / Blog Other AI Governance Requires Global Action Rebecca Finlay September 18, 2023 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> As awareness of AI’s potentially world-changing impact has grown, so, too, have calls for new forms of governance to guide this technology. From my experience working at the intersection of society and tech, this is not a choice between innovation and speed on one hand and responsibility and safety on the ot

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The partnership channel in Australia comes of age: Key takeaways from iPX Sydney 2023

Impact

At this year’s iPX Sydney event, there was a palpable sense of excitement in the room as 200+ brands, publishers, agencies, and technology partners listened to some of Australia’s partnership trailblazers. Brands and publishers, including Booktopia , Bikes Online , Compare Club , Elite Supplements , Mad Paws , Naked Harvest , Billini , The Urban List , NewsCorp , as well as eCommerce powerhouse Sarah Hamilton (Sand & Sky, Coco & Eve, Straand) shared key learnings, inspiration and best p

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Nail It the First Time: Your Roadmap to Intelligent Contact Center Automation

Frost & Sullivan

In the last article, we explored automation’s potential to deliver swift query resolution while carving out multi-million-dollar savings for contact centers. Companies know this and are investing heavily in AI and automation solutions. Yet many consumers are not happy with the state of affairs. Why is it that most automation projects fail to deliver on expectations?

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IBM TechXchange underscores the importance of AI skilling and partner innovation

IBM Business Partners

Generative AI and large language models are poised to impact how we all access and use information. But as organizations race to adopt these new technologies for business, it requires a global ecosystem of partners with industry expertise to identify the right enterprise use-cases for AI and the technical skills to implement the technology. During TechXchange , IBM’s premier technical learning event in Las Vegas last week, IBM Partner Plus members including our Strategic Partners, reseller

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A First Step Towards Resilient Organisations

INSEAD Knowledge

The resilience of an organisation cannot be measured in advance. Crises, by definition, emerge not only from unfamiliar, disruptive and unexpected events but also from the fact that the immediate consequences of such events get entangled and intertwined with the complex dynamics of the organisation. Organisations are intricate systems with various components interacting in diverse ways, making it impossible for any member, including the directors and the CEO, to have a complete picture of the or

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Top 16 Executive Compensation Consulting Firms & Companies

Jake Jorgovan

In today's rapidly evolving business landscape, the topic of executive compensation is more critical than ever. A well-structured package can be the game-changer that not only attracts industry-leading talent but also drives them to perform at their peak. If you're on the hunt for expert guidance in this highly specialized field, you've come to the right place: this article will introduce you to the top executive compensation consulting firms in the industry.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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IBM Shuffles A/NZ Distribution to Support MSP Play

Channel Insider

IBM is shifting its strategy in Australia significantly, in a way that forecasts the future for partners in all markets. Specifically, IBM is moving away from its previous focus on hardware and its direct sales function, and pushing for a software, cloud, and services-first approach. To help facilitate the shift, it has brought on NEXTGEN Group and Arrow Electronics to act as its distributors in Australia.

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iFoodDS and IBM forge new path to food safety with IBM Food Trust™

IBM Business Partners

Picture this: You’re at your local supermarket, eagerly exploring the fresh produce section. You carefully select a carton of ripe, juicy fresh-cut strawberries, envisioning them as the star ingredient in your weekend’s mouthwatering desserts. You’re all set to enjoy a delightful culinary adventure. But as you savor your first bite of a luscious strawberry shortcake, you receive a notification on your smartphone.

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INSEAD Insights: September 2023 Research Picks

INSEAD Knowledge

Five new research papers by INSEAD faculty shed light on designing online auctions for sponsored products, the creation of novel markets, trust and artificial intelligence (AI), social diversity in corporate boards and the relationship between quality and satisfaction when it comes to consumer choices. 1. The problem of designing auctions for sponsored products Online marketplaces, such as Amazon, Alibaba, Google Shopping and JD.com, allow sellers to promote their products by charging them for t

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Top 5 CMO Executive Search and Recruiting Firms

Jake Jorgovan

In the competitive realm of marketing, the right Chief Marketing Officer (CMO) is pivotal for a company's distinction. Top CMO search firms excel at pinpointing ideal candidates, aligning them with a company's unique goals. Beyond mere recruitment, these firms offer compensation consulting, balancing performance with executive pay. This article highlights standout CMO search and recruiting firms, emphasizing their roles in securing top marketing leaders and ensuring fair compensation.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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ClearPoint Strategy: The ROI

ClearPoint Strategy

See what makes ClearPoint a vital cog in any organization's financial machinery.

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What can AI and generative AI do for governments?

IBM Business Partners

Few technologies have taken the world by storm the way artificial intelligence (AI) has over the past few years. AI and its many use cases have become a topic of public discussion no longer relegated to tech experts. AI—generative AI, in particular—has tremendous potential to transform society as we know it for good, boost productivity and unlock trillions in economic value in the coming years.

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ASX-Listed Atturra Makes New MSP Play & Acquires Sabervox

Channel Insider

Australian IT consultancy and advisory and prolific growth company, Atturra, has announced its latest acquisition, Sabervox, in a deal worth $5 million. Sabervox is a Newcastle-based managed service provider, and focuses largely on the mid-market. Atturra has made the acquisition specifically to grow its presence in regional New South Wales, for which Newcastle is a major hub.

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Top 7 CTO Executive Search & Recruiting Firms

Jake Jorgovan

In the ever-changing tech world, the role of a Chief Technology Officer (CTO) is vital, guiding firms towards innovation and operational excellence. As organizations seek top-tier CTO talent, partnering with specialized executive search and recruiting firms becomes essential. These firms, equipped with expertise, identify candidates with the needed technical skills and vision.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Celebrating Achievements: A Recap of Customers Honored at Planview Accelerate 2023

Planview Blog

The Planview Vision Awards are given out annually to a select few Planview customers to recognize our customers’ success, hard work, and future goals with our solutions. We are thrilled to acknowledge a handful of forward-looking organizations that have excelled at achieving their strategic goals by leveraging Planview’s solutions. We also use this opportunity to recognize customers who challenge Planview to build better products and provide better service, leading to improved collaboration whil

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AI code-generation software: What it is and how it works

IBM Business Partners

Using generative artificial intelligence (AI) solutions to produce computer code helps streamline the software development process and makes it easier for developers of all skill levels to write code. The user enters a text prompt describing what the code should do, and the generative AI code development tool automatically creates the code. It can also modernize legacy code and translate code from one programming language to another.

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Supercharge Your IR and More with Strategic Social Media

LaVoie Health Science Blog

Investor relations and social media – two seemingly unrelated entities that, when combined, form a powerful strategy for modern businesses. Much like classic pairings such as peanut butter and jelly, eggs and bacon, or peas and carrots, the fusion of investor relations and social media is a must in today’s world, regardless of your investor base, be it institutional, retail, or a mix of both.

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Top 15 Full-Service Advertising Agencies As Of 2023

Jake Jorgovan

The digital world is extremely fast-paced, which makes finding the right advertising agency one of the most important tasks. Why? These full-service advertising agencies will boost your brand's visibility and reach your target audience. And that's crucial. Whether you're a budding startup or an established enterprise, a full-service advertising agency will be your strategic partner in achieving marketing success.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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AI Has Taken the Boardroom by Storm. Here’s What You Must Know.

Planview Blog

Pallab Chatterjee, Ph.D., is an internationally recognized high-tech executive with decades of experience in corporate general management, governance, strategy, technology, and operations. Dr. Chatterjee Is currently chairman of 3 Lines VC, a boutique venture capitalist firm specializing in investments in AI-focused companies in the US and India. He also serves as a Planview Executive Advisor.

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Buying APM was a good decision (so is getting rid of it)

IBM Business Partners

For a long time, there wasn’t a good standard definition of observability that encompassed organizational needs while keeping the spirit of IT monitoring intact. Eventually, the concept of “Observability = Metrics + Traces + Logs” became the de facto definition. That’s nice, but to understand what observability should be , you must consider the characteristics of modern applications: Changes in how they’re developed, deployed and operated The blurring of lines betwe

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Biofuels: at the center of the 2023 G20 Summit

Frost & Sullivan

One of the key takeaways from the recent 2023 G20 summit held in New Delhi is the unveiling of the Global Biofuels Alliance, launched by the Indian Prime Minister, Shri. Narendra Modi in collaboration with the other two founding members, Brazil and the U.S., which account for more than half of the global biofuel production, according to the International Energy Agency.

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5 research-backed ways creators can stand out when pitching brands

Impact

Swipe right. It’s a match! Attracting the right brand partners is a lot building a dating profile. As a creator, you want to present your personal brand in a way that gets attention. According to impact.com consumer research, two in three brands plan to expand their creator programs in the next year, so there’s no shortage of eligible brands to add to your portfolio.

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How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

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3 Key Takeaways from BuildIT Live

ForzaDash

This week, IT By Design rolled out its grand event, #BuildITLive, at the Hilton Bonnet Creek in Orlando, and it was nothing short of insightful. Here’s a glimpse of what stood out: Disney Institute Training : This was a special highlight. A full day dedicated to the Disney Institute’s teachings was held on Sunday. A couple of surprising elements: No photographs allowed for the slides, a unique approach indeed.

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Observing Camunda environments with IBM Instana Business Monitoring

IBM Business Partners

Organizations today struggle to detect, identify and act on business operations incidents. The gap between business and IT continues to grow, leaving orgs unable to link IT outages to business impact. Site reliability engineers (SREs) want to understand business impact to better prioritize their work but don’t have a way of monitoring business KPIs.

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IQVIA’s innovative technology, regulatory research and consulting services advance quality management systems for life science companies

Frost & Sullivan

IQVIA’s SmartSolve enterprise quality management system (eQMS) with advanced quality management, compliance, digital content management, and supplier quality is based on Microsoft technologies that ensure enterprise level capabilities and applicability in many life sciences environments. Continuous solution updates; solution integrations with complementary IQVIA offerings; enriched user experience; and, finally, AI/machine learning – all make SmartSolve a transformative eQMS.