Mindmatrix

APRIL 16, 2024

In this blog, we’ll delve into the dynamics of referral channel partnerships, exploring how tech companies can leverage them to achieve accelerated growth while keeping costs low. Technology companies gain access to new customers through trusted referrals, while referral partners receive incentives or rewards for their efforts.

Collaboration 45

Collaboration Utilities Ecosystems 45

Jake Jorgovan

JANUARY 30, 2024

Ron's expertise spans several areas: ethics, economics, marketing, and intellectual capital management. His insights challenge conventional methods and encourage innovative leadership and knowledge management approaches. You should follow them because they make complex ideas simple for you.

Mergers and acquisition activities 130

Mergers and acquisition activities Co-Alliance Finance Channels and alliances 130

IBM Business Partners

JANUARY 8, 2024

Organizations are increasingly investing in digital transformation as a way to maintain or grow a competitive advantage. A tried-and-true way to approach digital transformation is to understand the relationship customers have with the product and the brand, where that relationship currently falls short, and how it can be improved.

Ecosystems 67

Ecosystems Collaboration 67

Jake Jorgovan

FEBRUARY 26, 2024

Digital Shift: Specializes in fully managed SEO solutions, focusing on local visibility, content marketing, conversion optimization, and detailed analytics for business growth. Corporate enterprise SEO means optimizing massive websites with thousands of pages. Explore the industries they cater to , ensuring a perfect match for your business.

Retail 130

Retail Engineering Finance Fintech 130

Jake Jorgovan

FEBRUARY 8, 2024

They are often seasoned professionals with extensive experience in talent management, organizational development, employee engagement, and HR technology. Over the past 30+ years, Lou has conducted groundbreaking workshops, with more than 40 thousand recruiters and hiring managers benefiting from his insights and expertise.

Mergers and acquisition activities 130

Mergers and acquisition activities Partnering capability and readiness Utilities Sales leadership 130

Jake Jorgovan

MARCH 24, 2024

And Why Follow Them] Executive search and recruiting thought leaders are experts who have mastered the art of talent acquisition and human resources management. Based in Portsmouth, New Hampshire, O'Donnell has a rich background in developing and delivering professional and executive-level career management and outplacement services.

Mergers and acquisition activities 130

Mergers and acquisition activities Utilities Engineering Construction 130

PLM Alliances

JANUARY 9, 2024

An effective partner sales enablement strategy fosters these partnerships and ensures mutual success. Partner sales enablement is critical to an effective go-to-market (GTM) plan. It empowers channel partners with the knowledge, resources, and support they need to sell and promote a company's products or services effectively.

Channel management 52

Channel management Ecosystems Strategic partnership Collaboration 52

Stellar Partnerships

DECEMBER 7, 2020

But in the rush to adapt and push normal processes aside, we’ve seen some less than effective prospecting for corporate partners. Don’t risk team burnout by expecting random approaches to stone cold relationships. We talked with the community manager at a large FMCG this week. Being agile and adaptive were strengths this year.

Retail 130

Retail Corporate partnerships 130

Jake Jorgovan

OCTOBER 30, 2023

Benefits of Hiring B2B Advertising Agencies Hiring B2B advertising agencies that specialize in B2B, not B2C companies offers a wide range of advantages. Benefits of Hiring B2B Advertising Agencies Hiring B2B advertising agencies that specialize in B2B, not B2C companies offers a wide range of advantages. Let’s face it.

Fintech 130

Fintech Retail Finance Life science 130

IBM Business Partners

JANUARY 15, 2024

Digital transformation trends that drive a competitive advantage Trend: Artificial intelligence and machine learning We’re entering year two of widespread adoption of generative AI tools. While digital transformation has been a trend for some years, emerging technologies have made this movement even more important.

Energy 78

Energy Ecosystems Engineering 78

IBM Business Partners

DECEMBER 15, 2023

Providing great customer experience is the best way to maintain an organization’s competitive advantage. Customer loyalty is waning, spurred on by the COVID-19 pandemic, social influences and the ease of switching brands. A 2023 Gartner study found that 58% of leaders identified business growth as one of their most important goals.

Partnering capability and readiness 76

Partnering capability and readiness Value creation Utilities 76

Impact

APRIL 29, 2024

Key takeaways from this blog Integrating influencer and affiliate marketing programs presents a significant opportunity for brands to drive full-funnel results, leveraging influencers’ reach and engagement capabilities at the top of the funnel with the conversion power of affiliates at the bottom. Let’s break it down.

Partnering capability and readiness 40

Partnering capability and readiness Collaboration 40

IBM Business Partners

APRIL 4, 2024

Lots of innovation is happening, with new technologies emerging in areas such as data and AI, payments, cybersecurity and risk management, to name a few. A third-party risk management review, where the ISV needs to describe how it is complying to required controls. Most of these new technologies are born-in-cloud.

Partnering capability and readiness 61

Partnering capability and readiness Banking Credit Ecosystems 61

Mindmatrix

MAY 24, 2023

While traditional PRM software has been instrumental in managing partner relationships,next-gen PRM software platforms advanced features and capabilities that set them apart from their predecessors. This enables efficient exchange of data across different systems and provides a holistic view of the sales ecosystem.

Channels and alliances 40

Channels and alliances Ecosystems Collaboration 40

IBM Business Partners

DECEMBER 1, 2023

The fast-paced business world we live in today requires smart tools to manage a business’s operations and everyday needs. Enterprise resource planning (ERP) is a business management software built to do just that. Other ERP software offerings can include customer relationship management (CRM) and human resources software.

Retail 96

Retail Finance Energy Utilities 96

Chaneltivity

AUGUST 22, 2023

Most partner program problems are actually partner recruiting problems. Half the partners in your portal are inactive. Partners sign up for MDFs and never use them. You’ve got 200 partners but only get one good lead per quarter. Yep, they all stem from partner recruiting.

Ecosystems 52

Ecosystems 52

Mindmatrix

FEBRUARY 2, 2024

A partnerships model refers to a strategic approach adopted by companies to establish mutually beneficial relationships with external organizations. This model allows companies to leverage the strengths and resources of their partners to achieve shared objectives and increase competitive advantage. What is a partnership model?

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Ecosystems 52

Remarkable Partnerships

JULY 3, 2023

Series of missed opportunities As I continued to work within the corporate sector, I did manage to make minor changes along the way, by setting up small scale employee pro-bono activities which focused on developing employee skills as part of their annual performance review. The power of purpose Then, the pandemic changed everything.

Strategic partnership 52

Strategic partnership Corporate partnerships 52

Channel Incentive Best Practices

APRIL 29, 2021

Leveraging partners to strengthen your brand and create market awareness requires a clearly defined and well executed MDF program. Leveraging partners to strengthen your brand and create market awareness requires a clearly defined and well executed MDF program. Date: Wednesday, May 26th. Time: 8am PT/11am ET/ 4pm BST.

Channel strategies 105

Channel strategies Strategic partnership Successful channels Ecosystems 105

Impact

APRIL 26, 2024

Payment terms play a pivotal role in retaining partners and enhancing performance outcomes. So, the goal is to create a mutually beneficial partnership where your partners feel valued for their time and expertise as content creators. Creator compensation is a hot topic. million impressions for its campaign.

Partnering capability and readiness 52

Partnering capability and readiness Collaboration Retail Partnership success 52

PLM Alliances

FEBRUARY 23, 2023

Are you receiving pressure from your channel chief or executive team to improve partner experience (PX) and ecosystem engagement, but don’t have the funding to hire a PX lead or invest in additional systems? Don’t panic — there are still tons of ways to make your partner program a competitive differentiator in 2023. Is info up-to-date?

Ecosystems 52

Ecosystems Utilities 52

Impact

NOVEMBER 23, 2023

While channel partnerships allow partners to handle sales for you, affiliate-type programs drive performance directly tied to results without giving up control of your brand. When your channel teams may have to juggle relationships, affiliate partnerships sit with your growth and demand gen teams. Increased brand awareness.

Credit 52

Credit Collaboration Finance Integration partnership 52

IBM Business Partners

DECEMBER 7, 2023

While front-line workers will continue to be an integral part of any customer service interaction, the use of new technologies is quickly becoming a competitive advantage. There is no question that customer service is about to take a massive leap forward, thanks to emerging trends like artificial intelligence (AI).

Partnering capability and readiness 86

Partnering capability and readiness Value creation Utilities 86

Chaneltivity

SEPTEMBER 22, 2022

So in this post, we’ll: Describe what OKRs are in more detail Provide 5 tips for setting OKRs Offer a few partner OKR examples for inspiration. So to make sure you get OKRs right, hiring an expert to educate people on what makes great OKRs can ensure change management runs smoothly. Can partners help us with brand recognition?

Collaboration 89

Collaboration Channel management 89

Mindmatrix

JULY 13, 2023

If you are a channel manager or a business owner, chances are you’ve sat down, taken a good look at your partner base and wondered why your partners don’t sell more. The truth is, there are many problems channel partners face when trying to resell. Ensure that you are sharing the same content with your channel partners.

Channel management 40

Channel management 40

Mindmatrix

MAY 11, 2023

Additionally, open marketplaces and solution centers play a pivotal role in enabling collaboration among alliance partners, facilitating data sharing, and uncovering new co-sell, cross-sell, and up-sell opportunities. These platforms serve as hubs where vendors and alliance partners can connect, exchange ideas, and share valuable insights.

Co-Alliance 40

Co-Alliance Channels and alliances Ecosystems Collaboration 40

Mindmatrix

APRIL 14, 2023

Let’s learn more about MDF and co-op funds, the 2 very important elements of PRM and partner marketing. MDF and Co-op funds are used by channel partners to pay for specific sales and marketing initiatives, and the vendor provides funding to support these initiatives.

Ecosystems 40

Ecosystems Utilities 40

IBM Business Partners

AUGUST 15, 2023

TCS has extensive expertise in managing Power infrastructure and workloads, including successfully migrating Power workloads to IBM Power Virtual Server. TCS’s expertise in the Power platform space, dedicated IBM i and AIX Centre of Excellence and subject matter expert (SME) community make them a trusted partner for migration.

Collaboration 63

Collaboration Retail Engineering Banking 63

PLM Alliances

APRIL 4, 2023

An effective partner sales enablement strategy fosters these partnerships and ensures mutual success. Partner sales enablement is critical to an effective go-to-market (GTM) plan. It empowers channel partners with the knowledge, resources, and support they need to sell and promote a company's products or services effectively.

Ecosystems 52

Ecosystems Strategic partnership Collaboration 52

PLM Alliances

APRIL 20, 2023

Why Account-Based Marketing is Important Account-Based Marketing is an increasingly valuable strategy for leaders in marketing and product management, particularly for those focusing on the B2B market. But how do you create and execute an effective ABM plan that delivers results?

Collaboration 52

Collaboration Utilities 52

Impact

AUGUST 15, 2022

Understanding the difference between various partnership types, such as channel partners and affiliate partners, will help you build mutually beneficial relationships where you and your partners can achieve your goals. What are channel partners and how do they fit into your marketing strategy? Get my free eBook.

Retail 52

Retail System integrators 52

Impact

JANUARY 19, 2022

Ayaan: Can you tell us a bit about how ShopBack works and the kinds of brands you partner with? Can you tell us more about those and how they bring value to consumers and your partners? What differentiates you, and how do you get that message across to partners and consumers? times a week.

Retail 98

Retail Partnership success Ecosystems 98

Impact

NOVEMBER 2, 2022

Additionally, data from the impact.com platform spotlights how programs managed by our leading agency partners develop more productive partnerships, grow faster, and deliver more incremental revenue. How agencies benefit from the Agency Partner Program. Tier 1: Partners.

Collaboration 52

Collaboration Ecosystems Business development 52

Impact

JUNE 29, 2022

Light bulb moment — take full advantage of this fantastic opportunity to connect with potential customers through lead gen affiliate marketing. Brands can build long-term partnerships with publishers: content creators, blogs, websites, review lists, buyer’s guides, etc. This area of marketing keeps growing: experts project 3.24

Collaboration 52

Collaboration 52

Impact

JANUARY 27, 2023

With different revenue streams offering key advantages, it’s crucial to understand what combination will work best for your publishing model. With different revenue streams offering key advantages, it’s crucial to understand what combination will work best for your publishing model. However, subscription models face drawbacks.

52

52

Impact

NOVEMBER 18, 2022

While anxiety often arises during economic uncertainty, there are ways to fight program cuts and turn adversity into an advantage with low-cost, high-reward affiliate partnerships. Partnerships managers that take the following steps can survive and thrive in the months ahead. Strengthen your partner relationships.

Retail 52

Retail Partnership strategies Banking Partnership management 52

PLM Alliances

MAY 3, 2023

Building and maintaining a strong partner ecosystem is vital to drive growth and success in today's highly competitive business landscape. Channel automation optimizes partner experience, accelerates revenue, and enhances go-to-market (GTM) strategies.

Ecosystems 40

Ecosystems Credit Collaboration Channel strategies 40