Channel Incentive Best Practices

APRIL 29, 2021

How successful is your MDF Program? Leveraging partners to strengthen your brand and create market awareness requires a clearly defined and well executed MDF program. Leveraging partners to strengthen your brand and create market awareness requires a clearly defined and well executed MDF program.

Channel strategies 105

Channel strategies Strategic partnership Successful channels Ecosystems 105

Mindmatrix

AUGUST 3, 2023

Artificial intelligence or AI, is now a key element in partner marketing strategies. In this blog, we will explore how AI enhances partner marketing initiatives and discuss its applications across various areas of partner marketing including email marketing, personalized videos, and voice-based marketing.

Utilities 52

Utilities Ecosystems 52

Jake Jorgovan

FEBRUARY 8, 2024

They provide insights into best practices, innovative strategies, and emerging trends that can enhance your knowledge and skills. Lou Adler is the CEO and founder of The Adler Group, a distinguished consulting and training firm that specializes in helping companies implement "Win-Win Hiring" programs.

Mergers and acquisition activities 130

Mergers and acquisition activities Partnering capability and readiness Utilities Collaboration 130

Mindmatrix

NOVEMBER 1, 2021

One of the biggest challenges vendors face when selling through channel partners is brand distortion. Vendors find it difficult to maintain brand integrity and messaging consistency as their brand and messaging reach the local market through partners. Partners, on the other hand, try their best to leverage their vendor’s brand.

Utilities 94

Utilities 94

Impact

APRIL 26, 2024

Payment terms play a pivotal role in retaining partners and enhancing performance outcomes. So, the goal is to create a mutually beneficial partnership where your partners feel valued for their time and expertise as content creators. When choosing how to pay influencers, consider your program’s scope, overall goals, and budget.

Partnering capability and readiness 52

Partnering capability and readiness Collaboration Retail Partnership success 52

IBM Business Partners

APRIL 4, 2024

This leaves many organizations hesitant to make the transition, fearing they will lose the control and security they have with their on-prem environments. Why a FS Cloud and FS Validation Program? The banking industry’s continued shift toward a digital-first approach is encouraging.

Partnering capability and readiness 61

Partnering capability and readiness Banking Credit Ecosystems 61

Jake Jorgovan

OCTOBER 30, 2023

We don’t have to tell you that today’s B2B world is extremely competitive. These agencies have the expertise and experience to outline your unique value proposition, reach your target audience, and achieve your business goals. B2C companies have shorter sales funnels and don't address decision-makers. Let’s face it.

Fintech 130

Fintech Retail Finance Life science 130

IBM Business Partners

DECEMBER 13, 2023

Conducting the best customer service strategy today requires organizations to invest in several customer service types. It has increasingly become an omnichannel discipline where every customer prefers to communicate on varying channels. Customer service is an integral part of the customer experience.

Partnering capability and readiness 81

Partnering capability and readiness Value creation Utilities 81

Mindmatrix

FEBRUARY 2, 2024

This model allows companies to leverage the strengths and resources of their partners to achieve shared objectives and increase competitive advantage. In a partnerships model, companies identify and engage with potential partners who can complement their products, services, or capabilities. It enables The Challenge!

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Ecosystems 52

ITA Group

DECEMBER 30, 2021

Year in Review: Top 10 Channel Marketing Blog Posts of 2021. The past 12 months have seen existing trends accelerate years ahead as many brands sped up their digital transformation and OEMs and distributors were faced with supply chain and inflation disruptions. How do you define “partner experience”? Why is it important?

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68

Tackle.io

AUGUST 15, 2023

Partnering with the hyperscaler Cloud Providers to drive revenue is an efficient way to go-to-market because, done well, it results in faster sales cycles, larger deals, pipeline growth, and higher win rates. For companies that already have established routes to market (direct, channel, PLG, etc.),

Co-Alliance 98

Co-Alliance Channels and alliances Ecosystems Legal 98

CoSell

DECEMBER 17, 2020

Discovering what works best to identify, refine, focus, and track potential clients can help you take smart actions to achieve the best results from your marketing approach. As a sales professional, you are already comfortable with taking actions to have a flow of customers coming towards you. Why not start with the end in mind?

Energy 130

Energy Collaboration 130

Impact

NOVEMBER 22, 2023

Key takeaways from this blog The impact.com integration team provides support to ensure a seamless migration to the platform. Innovative Discovery features, such as filtering capabilities, allowed Travelstart to connect with highly relevant partners. The impact.com Marketplace changed the way Travelstart discovered partners.

Partnership management 52

Partnership management Retail Partnership success Engineering 52

Mindmatrix

AUGUST 5, 2021

In our blog post, The role of partner data in helping vendors understand potential partners better , we discussed the various kinds of partner data. Partner recruitment. Partner data helps in multiple ways when it comes to improving partner recruitment efforts. Driving partner engagement.

Collaboration 98

Collaboration 98

Impact

APRIL 25, 2023

Different brands have varying definitions of incrementality. The impact.com team typically defines incrementality as an event or desired outcome happening solely because of the contribution from a marketing channel or partner. These challenges shift spending toward measurable digital channels such as affiliate partnerships.

Credit 52

Credit Partnership strategies 52

Mindmatrix

JANUARY 7, 2021

One of the core areas of Partner Relationship Management (PRM) is measuring channel partner performance. This is important because you can’t identify the gaps in your partner’s performance and fix those if you don’t have the means to measure their performance objectively.

Utilities 98

Utilities 98

PLM Alliances

APRIL 26, 2023

We recently teamed up with Zift Solutions to share tips on improving the channel partner experience (PX). From Josh Medeiros, Zift’s Head of Client Solutions, and Raegan Wilson, our VP of Ecosystems Consulting, h ere are our five top ways to add value to your PX and ensure your partner program is best-in-class.

Utilities 52

Utilities Ecosystems Channel management 52

Impact

SEPTEMBER 28, 2023

Key takeaways from this blog Consumers trust recommendations from others more than traditional ads. You’ll also get reports on partner performance and customer behavior. This means you’ll instantly tap into a fresh pool of potential customers you otherwise might not have reached.

Partnership success 52

Partnership success Partnership strategies Retail IT partnerships 52

Impact

NOVEMBER 9, 2022

Get an in-depth look into this revenue-generating channel and how you can get started. This revenue-generating channel benefits brands by: Growing brand awareness Reaching new audiences Improving customer retention Strengthening market share Increasing conversion rates. Discover more.

Credit 94

Credit Partnership management Partnership strategies Partnership success 94

Impact

NOVEMBER 23, 2023

While channel partnerships allow partners to handle sales for you, affiliate-type programs drive performance directly tied to results without giving up control of your brand. When your channel teams may have to juggle relationships, affiliate partnerships sit with your growth and demand gen teams.

Credit 52

Credit Collaboration Finance Integration partnership 52

Chaneltivity

JANUARY 29, 2024

Referral management is top of mind for every partner leader. Because referrals are an instant win-win: your partner helps one of their customers, and your company gets a sale. And while referral programs seem fairly easy to set up — most companies have an informal one going already — they can be the hardest to maintain.

Energy 52

Energy Engineering Channel management 52

Impact

JUNE 23, 2022

This search process opens opportunities for you to use SaaS marketing channels , such as referral-based partnerships — placing you above the competition. The term “ SaaS affiliate programs ” refers to a popular partnership type that enables influencers or brands to direct their audience to your product. Expand your brand’s reach.

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Dinkel Business Development

OCTOBER 2, 2023

Whether it's nurturing prospective business clients, advertising networking events, or introducing oneself to potential partners, effective content plays an indispensable role. Through platforms like social media, newsletters, and blogs, businesses can convey their message, share their ethos, and catalyze growth.

Growth partners 52

Growth partners Business development 52

Channel Insider

MARCH 16, 2022

SolarWinds recently launched a major effort to clarify and unify its global partner program, with the appointment of Jeff McCullough as vice president of worldwide partner sales. ” All of this is intended to provide new opportunities for both partners and customers. Shifting to Observability. Secure by Design.

Partnering capability and readiness 81

Partnering capability and readiness 81

Tackle.io

MARCH 8, 2022

8, 2022 – Tackle.io , a software company dedicated to helping software providers generate revenue through the clouds, has been awarded a spot on the Forbes list of America’s Best Startup Employers 2022. Boise, ID – Mar. This prestigious award is presented by Forbes and Statista Inc.,

Engineering 98

Engineering 98

PLM Alliances

APRIL 12, 2023

Channel capacity planning is vital for any business seeking to leverage its partnerships for revenue growth and sustainability. Effectively managing your partner channels can lead to a predictable and consistent revenue stream. This process helps optimize resource allocation and aligns your partner channels with your objectives.

Channel management 52

Channel management Utilities Collaboration IT partnerships 52

Mindmatrix

JULY 13, 2023

If you are a channel manager or a business owner, chances are you’ve sat down, taken a good look at your partner base and wondered why your partners don’t sell more. After all, you have a great product, it’s easy to use, and you have market penetration–what could possibly be the issue?

Channel management 40

Channel management 40

Impact

DECEMBER 14, 2023

Let’s uncover the best ways to make money as a content creator and turn your talent into tangible rewards. Choosing the right partnership types for your content business Partnerships are often the keystone monetization channel in a creator’s monetization mix. But that doesn’t mean you need a niche to have successful sponsorships.

Partnering capability and readiness 52

Partnering capability and readiness Collaboration Banking Business partnerships 52

CoSell

SEPTEMBER 30, 2020

How can you scale your go-to-market (GTM) strategy through partners? With this end in mind, it’s easier to understand what matters most to partners, identify partners for the best fit, and take steps to achieve sustainable success. Let’s take a closer look at what it takes to scale a successful partner sales program.

Co-Alliance 130

Co-Alliance Channels and alliances Collaboration Energy 130

Magnetrix

APRIL 22, 2021

This phrase couldn’t be truer in relation to business strategy, or more specifically, the channel sales and sales channel strategy. With business and sales trends constantly changing, it is beneficial for your business to have a flexible business strategy that can easily be adapted to trends as they change.

Channel strategies 72

Channel strategies Partnering capability and readiness Collaboration Utilities 72

Chaneltivity

AUGUST 22, 2023

Most partner program problems are actually partner recruiting problems. Half the partners in your portal are inactive. Partners sign up for MDFs and never use them. You’ve got 200 partners but only get one good lead per quarter. Yep, they all stem from partner recruiting.

Ecosystems 52

Ecosystems 52

IBM Business Partners

MARCH 8, 2024

Social commerce, a form of ecommerce in which a social media platform serves as both a marketing channel and a shopping destination, is expected to grow by more than 50% between 2021 and 2025. Increasingly, these customers desire benefits like free shipping or designated loyalty programs.

Retail 87

Retail Ecosystems Engineering 87

Jake Jorgovan

JANUARY 30, 2024

His insights and strategies have helped numerous CPA firms strengthen their foundational pillars, including leadership, talent, and technology. James Hearle, an experienced UK accountant based in Sydney, Australia, runs the popular YouTube channel Accounting Stuff , which boasts over 600,000 subscribers.

Mergers and acquisition activities 130

Mergers and acquisition activities Co-Alliance Finance Channels and alliances 130

Impact

JANUARY 11, 2024

Key takeaways from this blog Affiliate programs are a cost-effective way for brands to reach their target audiences and build authentic customer relationships. The new impact.com and Squarespace integration makes it easy for brands to launch an affiliate program in minutes. The best part?

Partnership management 52

Partnership management Collaboration 52

Impact

SEPTEMBER 21, 2023

Attracting the right brand partners is a lot building a dating profile. According to impact.com consumer research, two in three brands plan to expand their creator programs in the next year, so there’s no shortage of eligible brands to add to your portfolio. What’s the best communication channel for brand outreach?

Credit 52

Credit Collaboration 52

Partnership on AI

AUGUST 23, 2023

In our continued effort to meet this challenge, Partnership on AI strengthens its cross-sectoral community with the addition of four new Partners: Credo AI , Institute for the Future of Work (IFOW) , Internet Archive , and Interpublic Group (IPG).

Government 52

Government Collaboration 52

PLM Alliances

AUGUST 21, 2022

While the business operations framework is a continuous cycle in which each stage informs the next, developing a strategic plan is the best place to start. The vision also aims for customers to have fashionable frames, but at a lower cost than existing options. Commits to goals that drive overall health. Develop your strategy.

Construction 126

Construction Legal Retail 126