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Common Grounds: Unleashing innovation and growth through partnership

IBM Business Partners

Last year, we launched our “ Common Grounds ” video series to showcase the value of partnership and how we’re better together. We sat down with partners of all shapes and sizes to talk about how it’s benefiting their businesses, and how we are delivering joint value to clients as a result.

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What is Keyword Mapping and How to Do it?

SEO Magazine

You no longer have to worry about whether or not a certain blog post is targeting the right keywords because you’ve already done the work upfront. In order to do this effectively, you need to first understand how people are searching for your content. This spot gets more clicks and lifts your brand’s image high.

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Podcast Websites - Should You Create a Website for Your B2B Podcast?

Jake Jorgovan

If you’re starting a B2B podcast, you may be faced with a seemingly impossible number of logistical questions surrounding your new show. One question that may have come to mind is, “Should I build a standalone podcast website or a podcast page on my company website?” Should I Build a Dedicated Website for My Podcast?

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How to build a successful B2B affiliate marketing program: Tips from industry experts

Impact

Affiliate marketing actively boosts both upper- and lower-funnel goals— 56 percent of marketers use affiliate marketing to increase brand awareness and 50 percent use it to close sales. The focus in B2B affiliate marketing is more on high-quality educational content, whereas B2C affiliate focuses on promotions and discounts.

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Scaling Partner Relationship Management: 6 Principles

Chaneltivity

It’s about paying close attention to your partners’ wants and needs, and scaling new tools and strategies to support them. As your program grows, the new partners you onboard may have different expectations, forcing you to rethink your incentive structure. In short, there’s a lot to consider.

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IBM Cloud solution tutorials: 2023 in review

IBM Business Partners

IBM introduced watsonx as the AI and data platform built for business. By capturing best practices in reusable Terraform templates, engineering teams can streamline their workflows, reduce errors and improve productivity leading to better software outcomes for users and faster time to market. Quite fascinating.

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How To Build A Marketing Strategy

CoSell

Building a marketing strategy can feel like navigating in an ocean of highs and lows. For both new entrepreneurs and seasoned professionals, strategy skills help to maintain balance, refine focus, and achieve results—through all the waves of possibilities. Instead of looking for customers, you’re looking for how to demonstrate value.

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