Jake Jorgovan

DECEMBER 12, 2023

Implement Referral Programs: Encourage current employees to refer diverse candidates. The firm then introduces an employee referral program, specifically encouraging referrals of diverse candidates. Then, they partner with a consultancy specializing in diversity and inclusion to develop a tailored training program.

Collaboration 130

Collaboration 130

Chaneltivity

FEBRUARY 28, 2024

Every leader has their own take on types of channel partners and how those partnerships should be run. To give you a helping hand or just a refresher, we’ve tried to outline a fairly universal definition for six types of partners. But before we jump in, let’s review why engaging with different types of partners is worth your time.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Integration partnership 52

Impact

OCTOBER 25, 2022

Program gives impact.com agency partners access to dozens of new benefits including business referrals, certification courses, and more. ” The Agency Partner Program is designed for agencies at any stage and has four tiers – Partner, Gold, Platinum, and Diamond – with benefits increasing at each level. .

Ecosystems 98

Ecosystems Partnership management Collaboration 98

Impact

NOVEMBER 13, 2023

impact.com sat down with Riley Cronin , president and co-founder of ZeroTo1 , a full-service growth, creative, and influencer agency, to discuss the importance of influencer-led affiliate programs, best practices, and how to build a creator community. What separates a creator-first affiliate program from a traditional affiliate program?

Retail 98

Retail Legal Collaboration Growth partners 98

PartnerTap

NOVEMBER 25, 2020

On the one hand, alliance managers have to push sales leaders to make their sales teams work with partners to drive more pipeline. On the other hand, these same managers must spend the majority of their time building relationships and trust with their partners. Increasingly, alliance managers are looking to tech for a solution.

Ecosystems 246

Ecosystems Co-Alliance Channels and alliances Alliance management 246

Stellar Partnerships

JULY 18, 2022

I recommend spending time with your program/ services team and scheduling a visit to one of your organisation’s great programs. Check in and give your former corporate partners a call and see how they’re going now. Or acknowledged the support that you’re receiving from a current corporate partner? Ask for a referral.

Energy 130

Energy 130

Impact

NOVEMBER 23, 2023

Today, these recommendations come from referrals, affiliates, and influencers. While channel partnerships allow partners to handle sales for you, affiliate-type programs drive performance directly tied to results without giving up control of your brand. In some cases, the new customer also gets a reward when purchasing.

Credit 52

Credit Collaboration Finance Integration partnership 52

Chaneltivity

JANUARY 17, 2023

An audit of your partner program. Disorganized and disjointed processes limit partner engagement and may even turn partners away. Partners are the most active in your program when expectations are clear, PRMs are intuitive, and the partnership is a win-win for everyone. Partner Program Audit Categories.

Growth partners 96

Growth partners Channel management 96

Impact

SEPTEMBER 21, 2022

Brands with mature affiliate programs currently see over 28 percent of their total revenue driven through partnerships. But how do you create a strong SaaS affiliate marketing program? SaaS reseller and SaaS referral programs are two of the most common affiliate partnerships. Referral partnership pros and cons: .

Partnership management 52

Partnership management 52

Chaneltivity

JULY 7, 2022

either through referrals or joint go-to-market strategies. Partnership teams build long-term relationships with partners and brainstorm creative ways to generate revenue from win-win scenarios. The ideal point of contact for partner team members is their counterpart at the partner’s company (i.e. Relationships.

Finance 98

Finance Strategic partnership Engineering Business development 98

Chaneltivity

DECEMBER 14, 2023

Purchasing a partner portal or PRM system is a big deal, so use our checklist to get it right! With the wealth of options out there, picking the right partner portal (or opting to build one ) can feel overwhelming. Use the portal checklist below to identify the nice-to-haves and must-haves for your next partner program investment.

Channel management 52

Channel management Collaboration Ecosystems 52

Impact

FEBRUARY 1, 2022

The first and most crucial step to grow a successful SaaS affiliate program is, of course, to find the right affiliates for the job. With so many potential partners out there, this may sound daunting. What types of affiliates are best for my program? However, some guidelines can help you find the best partners for your business.

Partnership management 98

Partnership management Collaboration 98

Impact

FEBRUARY 24, 2022

Affiliate marketing and referral partnership programs drive vast amounts of business to SaaS companies. Rather than investing in sales and marketing resources that may or may not bear fruit, referral partnerships don’t cost anything financially until they start driving business.

Partnering capability and readiness 72

Partnering capability and readiness Partnership management IT partnerships Business development 72

Impact

JUNE 23, 2022

This search process opens opportunities for you to use SaaS marketing channels , such as referral-based partnerships — placing you above the competition. What are referral-based partnerships? In referral-based partnerships, third parties receive a commission or payment in kind for driving traffic to your website.

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59

Impact

NOVEMBER 2, 2022

Additionally, data from the impact.com platform spotlights how programs managed by our leading agency partners develop more productive partnerships, grow faster, and deliver more incremental revenue. How agencies benefit from the Agency Partner Program. Tier 1: Partners.

Collaboration 52

Collaboration Ecosystems Business development 52

Dinkel Business Development

OCTOBER 2, 2023

Whether it's nurturing prospective business clients, advertising networking events, or introducing oneself to potential partners, effective content plays an indispensable role. Include Referral Calls-to-action: In each newsletter, incorporate a section asking clients to refer friends, family, or colleagues.

Growth partners 52

Growth partners Business development 52

PLM Alliances

JANUARY 9, 2024

In today's competitive business landscape, companies leverage channel incentives and partner ecosystems to strengthen their market position and achieve growth. Channel incentives are rewards from channel partners to motivate and engage them in promoting and selling a company's products or services.

Channel management 52

Channel management Ecosystems Collaboration 52

Impact

AUGUST 15, 2022

Understanding the difference between various partnership types, such as channel partners and affiliate partners, will help you build mutually beneficial relationships where you and your partners can achieve your goals. What are channel partners and how do they fit into your marketing strategy? Get my free eBook.

Retail 52

Retail System integrators 52

Chaneltivity

DECEMBER 15, 2022

Most channel folks have realized by now that they need a partner relationship management tool to manage and scale their partner program. . Using a self-service PRM avoids unnecessary costs and delays, giving you an edge over other channel programs. How a self-service PRM helps partner ops.

Partnering capability and readiness 98

Partnering capability and readiness Channel management 98

ITA Group

FEBRUARY 1, 2022

Cumulative: repeatedly rewards referrers for each successful referral (e.g., “Get Market development funds (MDF): help partners leverage vendor content, messaging, branding and demand generation activities in their local markets, which is critical to driving a winning customer experience. Get $10 for every friend you refer!”

Credit 76

Credit 76

ITA Group

DECEMBER 30, 2021

While it’s exciting to look forward to all the channel partner potential in 2022, we also want to look back over the year at the best articles that remain relevant moving into the new year. How to Create Relevance & Personalization in Channel Partner Programs. How do you define “partner experience”? Why is it important?

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68

Impact

JULY 8, 2022

Most SaaS partnership programs still heavily rely on manual processes, but specialized software can give a massive boost to your efforts. You need a tool built to handle referral partnerships while also helping to encourage partner retention. Every newly recruited partner put more strain on their system. Learn more.

Partnering capability and readiness 52

Partnering capability and readiness Credit Legal Partnership management 52

Channel Insider

AUGUST 23, 2022

However, anecdotal evidence suggests that IT vendors attract less than 20% of their partners through their own portals. The question then is, how can IT vendors increase their partnering effectiveness? “IT He prefers to attend events that partners attend. Client Referrals. Day concurred. Webinars and Virtual Events.

Collaboration 97

Collaboration Ecosystems Business development 97

Channel Incentive Best Practices

JULY 6, 2021

One of the most popular channel programs to offer to Partners is that of Deal Registration. A well designed Deal Registration program can drive the right Partner outcomes for your business, ultimately measured by increased revenues and new logo acquisition. – Secondly, what a good Deal Reg program looks like.

Channels and alliances 97

Channels and alliances Global alliance System integrators Banking 97

Impact

SEPTEMBER 8, 2023

Key takeaways Referral marketing is a low-cost, high-return channel where brands reward customers for recommending their products or services. Mobile apps and referral templates make the referring process quicker and more convenient for customers. That’s the idea behind referral marketing. Give a little, get a little.

Retail 52

Retail Credit 52

Channel Incentive Best Practices

MAY 13, 2021

The last couple of years have seen an influx of new types of partner in to the IT channel. This new demographic comprises non-transacting players in the shape of referral, influence, consulting partners. As such, vendors are working out how they can reconfigure their partner programs to accommodate these new partners.

Channels and alliances 58

Channels and alliances Channel strategies 58

Jake Jorgovan

JANUARY 9, 2024

Choosing the Right Recruiting Partner Selecting the right recruitment firm is a strategic decision for any business in the telecommunications sector. Online and in-person networking and referral opportunities. Provision of interviews, news, commentary, research, and training programs.

Telecommunications 130

Telecommunications Engineering High tech Finance 130

Chaneltivity

FEBRUARY 14, 2024

Matthews, NC – Channeltivity , a provider of Partner Relationship Management (PRM) software for high-tech companies, is thrilled to announce the successful completion of its second SOC 2 Type II audit. This distinction follows a successful SOC 2 Type II audit in February 2023 and a successful SOC 2 Type 1 audit in April 2022.

High tech 52

High tech 52

Chaneltivity

OCTOBER 26, 2023

Partner engagement is the antidote to low brand exposure, customer churn, and slow sales. Think about it: Engaging channel partners by funding co-marketing campaigns publicizes your their products but also advertises your own. Offering engaging incentives motivates partners to bring you more leads, which scores you more sales.

Collaboration 52

Collaboration Engineering 52

Jake Jorgovan

MARCH 30, 2024

Use Non-Disclosure Agreements (NDAs): Where appropriate, have candidates and any external partners sign NDAs. Highlight unique benefits that differentiate your offer, such as flexible working arrangements, professional development opportunities, or wellness programs.

Utilities 130

Utilities Construction Channel strategies 130

Mindmatrix

JANUARY 25, 2024

Traditionally, the sales process involved a linear, transactional approach, characterized by one-to-many relationships between a vendor and its partners, which was transactional and product-centric. Ecosystems are more customer-centric; focused on building long-term relationships with all the participants, whether vendor, partner or customer.

Ecosystems 45

Ecosystems Co-Alliance Channels and alliances Collaboration 45

Jake Jorgovan

FEBRUARY 7, 2024

Their approach is to provide impartial insights into operations, benchmark environments against comparable organizations, and design security programs that adhere to the latest laws and regulations. They focus on protecting every layer of an organization, thereby enhancing business and cyber resiliency.

Partnering capability and readiness 130

Partnering capability and readiness Legal Government Retail 130

CoSell

SEPTEMBER 30, 2020

How can you scale your go-to-market (GTM) strategy through partners? With this end in mind, it’s easier to understand what matters most to partners, identify partners for the best fit, and take steps to achieve sustainable success. Let’s take a closer look at what it takes to scale a successful partner sales program.

Co-Alliance 130

Co-Alliance Channels and alliances Collaboration Energy 130

Impact

OCTOBER 19, 2022

In return, it provides the resources and connections creators need to build their content, no matter their vertical, along with offering enterprise-level brands a custom portal to recruit, manage, analyze, and engage influencer partners. . They can then earn commissions on referral sales. .

Retail 98

Retail Ecosystems 98

Chaneltivity

AUGUST 29, 2022

Partners have the power to elevate your clout, introduce you to new prospects, and convince clients your products and services are necessary to their success – even in a time of crisis. Microsoft reports that 95% of its revenue flows through its partners. And HubSpot generates 40% of its revenue from its B2B SaaS partnership program.

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98

Impartner

OCTOBER 21, 2019

“The evolution we saw in our example client shows the untapped potential that referrals have for lead generation.” Without tracking and rewards, management didn’t care, customers didn’t care, and referrals made up only a small fraction of their total leads. Leads generate happy sales reps, who’ll hunt for more referrals.

Channel management 69

Channel management 69

Chaneltivity

SEPTEMBER 29, 2021

Just like your partner program, the key to a successful PRM system is having trained and competent people in charge. Partner portals are an important component of your channel program, but they do not run themselves. The answer really depends on your short- and long-term program goals. Does it vary by tier?

Channel management 96

Channel management 96