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Go from 1 to 1,000 — scale your partner education program with LearnUpon + Impact

Impact

Want to onboard as many qualified partners to your program as possible? Do you find it hard to conduct partner training at scale? Does the thought of a non-compliant partner keep you up at night? Joint LearnUpon and Impact users can now: Automate partner education. Say goodbye to expensive, tedious in-person training.

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IBM Reimagines Its Relationship with Partners: A Q&A with IBM Ecosystem General Manager Kate Woolley (Part 1)

IBM Business Partners

Kate Woolley was a veteran Bain & Company partner when IBM chairman and CEO Arvind Krishna recruited her to become his chief of staff in 2020. “I think of partner ecosystems as one of the most powerful forces in technology. In addition to that, I think of partner ecosystems as one of the most powerful forces in technology.

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The 11-Step Co-Sell Transformation Playbook

PartnerTap

The modern sales playbook must include all the other vendors, suppliers, and partners influencing your sales deals and make it easy for your sales reps to engage those individuals across companies that already have the trust of your buyers. By partnering, we’re coming together to make that shared customer successful.

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Impartner Ranks No. 1 in Partner Management Automation In New Report from Analyst Firm Research in Action

Impartner

Program Compliance Manager is industry’s only solution that automates partner tiering to ensure greater compliance while reducing administrative time and overpayments. Recognition continues streak of recognition Impartner’s Program Compliance Manager, which solves a top issue for channel managers: Program compliance.

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Partner data is the holy grail for prioritizing MDF investments

PartnerTap

Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. But it’s hard to know which partner(s) can actually move the needle for each specific goal.

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Increase partner marketing ROI with hyper-targeted ABM accounts lists

PartnerTap

Why ABM for partner marketing Despite its uptake on marketing teams, partner marketing teams have been slower to incorporate ABM into their campaign strategies. Up until recently there hasn’t been an easy way to map partner accounts to identify the “high-value, best fit” list to target with an ABM program.

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Co-Sell Transformation Pitfalls

PartnerTap

Building a high-performing co-selling motion with your best partners is the answer. When done right, co-selling can source more pipeline for your direct sales teams and source more opportunities for your channel partners. Compensation plans must be updated to ensure both sales and partners are encouraged to work together.