Frost & Sullivan

MARCH 1, 2024

Event volumes are rebounding toward pre-pandemic levels, but the restaffing of many event management teams has not kept pace. To stay ahead of these changes, event management teams may need to rethink how they are organized, staffed, and supported by technology. Event teams today need the skills of tomorrow to succeed.

Collaboration 59

Collaboration 59

Jake Jorgovan

APRIL 27, 2023

Top 10 SaaS SEO Agencies in 2023 Breeeze Marketing Eye Smash Digital Simple Tiger Directive Consulting Elevato Digital SEO Growth Partners Embarque Skale Accelerate Agency Why SEO Matters for SaaS Businesses? SEO is the main channel successful SaaS businesses use to attract, convert and retain customers. What does this mean?

Growth partners 130

Growth partners Engineering Insurance Finance 130

Impact

NOVEMBER 23, 2023

While channel partnerships allow partners to handle sales for you, affiliate-type programs drive performance directly tied to results without giving up control of your brand. When your channel teams may have to juggle relationships, affiliate partnerships sit with your growth and demand gen teams. Increased conversion rates.

Credit 52

Credit Collaboration Finance Integration partnership 52

Channel Insider

FEBRUARY 9, 2022

EPAM Systems is a global software engineering services company with three decades of consistent growth and a recent placement in our top enterprise IT channel partners. EPAM Solutions and Specialties Target Markets Industry Recognition and Reviews Partners and Alliances EPAM Competitors EPAM: Company Background.

Partnering capability and readiness 82

Partnering capability and readiness Channels and alliances Engineering Life science 82

Mindmatrix

FEBRUARY 2, 2024

This model allows companies to leverage the strengths and resources of their partners to achieve shared objectives and increase competitive advantage. In a partnerships model, companies identify and engage with potential partners who can complement their products, services, or capabilities. It enables The Challenge!

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Ecosystems 52

IBM Business Partners

APRIL 25, 2024

It should not be confused with business process management (BPM) , a more incremental approach to optimizing processes, or business process improvement (BPI), a broader term that encompasses any systematic effort to improve current processes. This blog outlines some BPR examples that benefit from a BPM methodology.

Finance 47

Finance Collaboration Utilities 47

Jake Jorgovan

JUNE 16, 2023

They can negotiate partnerships, manage influencer relationships, and ensure that influencer campaigns align with the brand's values and objectives. Utilizing influencers and using right influencer management tools can significantly expand reach, credibility, and brand awareness. Industries: fashion, retail, beauty, eCommerce, CPG.

Retail 130

Retail Collaboration Utilities Construction 130

PLM Alliances

FEBRUARY 23, 2023

Are you receiving pressure from your channel chief or executive team to improve partner experience (PX) and ecosystem engagement, but don’t have the funding to hire a PX lead or invest in additional systems? Don’t panic — there are still tons of ways to make your partner program a competitive differentiator in 2023.

Ecosystems 52

Ecosystems Utilities 52

IBM Business Partners

DECEMBER 15, 2023

More than ever, organizations must stay on top of changes in the customer service experience to improve customer satisfaction and meet increased customer needs. A 2023 Gartner study found that 58% of leaders identified business growth as one of their most important goals. Customer service is a necessary component of this strategy.

Partnering capability and readiness 73

Partnering capability and readiness Value creation Utilities 73

IBM Business Partners

JANUARY 16, 2024

Taking cues from multiple departments and business leaders, those ideas are then screened to ensure only those ideas most aligned with the organization’s goals move forward. All this effort culminates in the validation of the new idea, which helps business leaders identify how the product will perform.

Engineering 80

Engineering Collaboration Retail 80

IBM Business Partners

APRIL 4, 2024

Lots of innovation is happening, with new technologies emerging in areas such as data and AI, payments, cybersecurity and risk management, to name a few. A third-party risk management review, where the ISV needs to describe how it is complying to required controls. Most of these new technologies are born-in-cloud.

Partnering capability and readiness 59

Partnering capability and readiness Banking Credit Ecosystems 59

Mindmatrix

FEBRUARY 2, 2024

Annual planning in channel management can be either a business burden or a huge growth tool. With industrial sales channels and distribution, the key to shifting from burden to growth is to shift the way we think about the channel relationship strategy. Or Partner?

Channel management 40

Channel management Ecosystems Finance Channel strategies 40

Jake Jorgovan

FEBRUARY 26, 2024

Digital Shift: Specializes in fully managed SEO solutions, focusing on local visibility, content marketing, conversion optimization, and detailed analytics for business growth. Their unique value lies in providing a fully managed SEO solution, allowing businesses to focus on core operations while Digital Shift handles their online presence.

Retail 130

Retail Engineering Finance Fintech 130

PLM Alliances

FEBRUARY 1, 2023

As a result, constant market changes prompt marketing, sales, and channel leaders to rethink the paths that will help them meet their organizational goals. The question is: will change happen in the ways that leaders want and result in the outcomes they desire? The reality is that change will happen no matter what.

Ecosystems 52

Ecosystems Utilities Collaboration 52

PLM Alliances

AUGUST 21, 2022

Not all leaders include a social impact focus in their company’s vision and purpose statement, but it’s becoming increasingly popular with the growing buying power of Millennial and Gen Z consumers. According to the CEO, this purpose is what motivates employees to join and stay with the company.

Construction 126

Construction Legal Retail 126

PLM Alliances

APRIL 20, 2023

Why Accelerating Digital Marketing is Important Accelerating digital marketing is essential for marketing and product management leaders, especially in the B2B market. This section will guide you through the essential steps to create, roll out, and manage an effective digital marketing strategy that delivers tangible results.

Collaboration 52

Collaboration Engineering Utilities 52

PLM Alliances

APRIL 20, 2023

Why Account-Based Marketing is Important Account-Based Marketing is an increasingly valuable strategy for leaders in marketing and product management, particularly for those focusing on the B2B market. Personalize content and messaging : Craft tailored content and messaging that resonates with decision-makers at each target account.

Collaboration 52

Collaboration Utilities 52

Impartner

MAY 28, 2020

New Impartner Channel Chief Advisory Board assembles powerhouse group of channel thought leaders from those who regularly generate headlines, present keynotes at top channel forums, curate leading channel events, and are trusted channel advisors for top corporations worldwide.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Channel management 52

Impartner

OCTOBER 24, 2018

“That meant having one system channel partners could access where everything they need to be successful was at their fingertips with secure authentication.” ” As the pure-play global leader in the fast-growing PRM market, Impartner’s priority is the success of our customers.

Partnering capability and readiness 52

Partnering capability and readiness Channel management 52

SFE Partners

NOVEMBER 16, 2022

Often, many sales leaders assume hiring more reps will enhance the team and increase overall sales — but this couldn’t be further from the truth. Your rep realizes a relevant case study highlighting a current customer’s experience using the product would be impactful, but you currently don’t have one available.

Banking 52

Banking 52

Impartner

DECEMBER 18, 2018

Secure edge leader StackPath provides additional tools for partners. Salt Lake City – December 18, 2018 – Global pure-play Partner Relationship Management (PRM) leader Impartner announced today, secure edge platform provider, StackPath, has chosen Impartner PRM as the system of record to power its channel.

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40

PLM Alliances

APRIL 20, 2023

This article will explore the importance of AI-enhanced data-driven marketing insight for marketing and product management leaders, focusing on the B2B market. We will discuss how to create, roll out, and manage these insights within your organization and the expected business impact.

Utilities 52

Utilities Collaboration Engineering 52

Phoenix Consulting Group

OCTOBER 15, 2021

Welcome back to our Channel Jumpstart blog series! After discussing the importance of creating a partner program in our previous article, @Gary Lam and I have once again joined forces to address one of the least asked questions in the industry: Is your company culture partner-friendly or partner-phobic?

Collaboration 52

Collaboration Credit Banking System integrators 52

Tackle.io

JUNE 9, 2021

My days were filled meeting with customers and partners and the team, but nights and weekends were about family and friends. Read my blog post on shaping the future of cloud as Tackle’s Chief Cloud Officer. For 99% of the companies on the planet, to partner with the cloud leaders, you need to punch above your weight class.

Co-Alliance 52

Co-Alliance Channels and alliances Credit Legal 52

PLM Alliances

AUGUST 21, 2022

Not all leaders include a social impact focus in their company’s vision and purpose statement, but it’s becoming increasingly popular with the growing buying power of Millennial and Gen Z consumers. According to the CEO, this purpose is what motivates employees to join and stay with the company.

Construction 52

Construction Legal Retail 52

Impact

OCTOBER 11, 2022

Brands and publishers work together to monetize independent blogs, articles, guides, videos, and more through affiliate links and sponsorships — and this benefits both sides. marketing leaders surveyed reported that customers do more research before buying. Access to purchasing information. percent of U.S.

Engineering 52

Engineering 52

Tackle.io

MARCH 18, 2021

In a recent blog post , we offered some advice and compelling data for pitching the benefits of the Cloud Marketplace as a new selling motion to your C-suite. Here, we’re going a step further: We’ve collected insights from leaders at a few of our Marketplace sellers who have been in your shoes. . Be Realistic with Expectations .

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Strategic partnership 52

Jake Jorgovan

MARCH 1, 2022

B2B podcasting can also connect you with other leaders in your industry and open new doors. This includes blogs, videos, social media posts, and (of course) podcasts. Craft a blog article around the same subject and be sure to mention and link back to your podcast. You also need to know how to manage them.

Energy 244

Energy Finance Collaboration 244

Impact

MARCH 24, 2021

But now a third channel — the partnership channel — exists, and affiliates are simply one example within a much wider range of partnership options. Partners get lost and fall off. Today, affiliates continue to be a mainstay in marketing practices. Tracking doesn’t always deliver accurate reflections on performance.

Retail 52

Retail Partnership strategies Construction Integration partnership 52

Mindmatrix

MARCH 4, 2024

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Tackle.io

OCTOBER 27, 2021

We are focused on application risk management. Prior to that, I was in product management companies like Puppet Labs, now called Puppet, ExtraHop. What kind of leverage can you create as the BD ecosystem leader? How do the product leaders think about it and our head of R and D? John Jahnke (JJ): Yeah. Thanks for that.

Channels and alliances 52

Channels and alliances Legal Ecosystems Banking 52

PLM Alliances

APRIL 24, 2024

In the midst of challenging economic conditions and rapid tech disruption in 2024 , company leaders are finding ways to cut costs and streamline operations. We’re sharing our tips with you in a five-part blog series. We define RevOps as a flexible system that integrates into your business model.

Collaboration 52

Collaboration System integrators Government 52

Jake Jorgovan

MARCH 4, 2021

B2B leaders and companies everywhere are taking notice and want to leverage this medium to build relationships, generate new business, and boost their authority. Why Start a B2B Podcast Network with Other Leaders Many leaders or businesses that want to launch a podcast think the main goal is to build an audience.

Energy 219

Energy Engineering 219

Mindmatrix

APRIL 10, 2024

Next-generation PRM , partner marketing and sales ecosystem enablement solutions provider, Mindmatrix Inc. , has unveiled its enhanced Sales Playbooks Module that revolutionizes sales automation for not just direct sales, but also across the partnership and channel ecosystem.

Ecosystems 45

Ecosystems Channels and alliances Co-Alliance Collaboration 45

Mindmatrix

APRIL 1, 2024

The first and arguably more critical step in building a world-class partnering program is developing a clear and focused strategy. In its most basic form, a partnership strategy begins to address your company’s and your partnering programs’ who, what, where, when, why, and how. Partnership strategies are created at two levels.

Partnership strategies 52

Partnership strategies Conflict resolution and communication Co-Alliance Ecosystems 52

Mindmatrix

NOVEMBER 21, 2023

Mindmatrix’s Partner Marketing University offers an extensive partner marketing course, free of cost, that covers every angle of partner marketing comprehensively Leading PRM & Partner Marketing Software provider, Mindmatrix, has launched a comprehensive partner marketing training course.

Channels and alliances 59

Channels and alliances Partnering capability and readiness Co-Alliance Ecosystems 59

Jake Jorgovan

MARCH 4, 2021

B2B leaders and companies everywhere are taking notice and want to leverage this medium to build relationships, generate new business, and boost their authority. Why Start a B2B Podcast Network with Other Leaders Many leaders or businesses that want to launch a podcast think the main goal is to build an audience.

Energy 130

Energy Engineering 130