The Five Traits of an All-Star Alliance Partner
PartnerTap
OCTOBER 12, 2020
I can’t say this enough–If there is no trust, why would a partner even motivate their teams to refer deals, share intel, share pipeline, account map, or bring you in on their deals? If your sales teams are taking actions that compromise trust in a partnership, it can create channel conflict and larger problems for the entire company.
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