Remove next-generation-partner-programs
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IEEE-ISTO Celebrates 25 Years as Trusted Partner in Helping to Deliver Technology Innovation

ISTO / IEEE

PISCATAWAY, NJ 21 March 2024 – In January 1999, the IEEE founded the IEEE Industry Standards and Technology Organization (ISTO) with the visionary mission to be the trusted partner for industries accelerating the development and widespread adoption of industry standards and technical solutions.

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Co-Sell Transformation Pitfalls

PartnerTap

Building a high-performing co-selling motion with your best partners is the answer. When done right, co-selling can source more pipeline for your direct sales teams and source more opportunities for your channel partners. Compensation plans must be updated to ensure both sales and partners are encouraged to work together.

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Google Next 2024: AI Engagement For Channel Amped Up

Channel Insider

Google Cloud has used its recent Google Next 2024 event to unveil new programs and opportunities to benefit its partner network, particularly around AI. The most key of these is the new Generative AI Services Specialization, which is a certification for Google Cloud partners at a high level of technical capabilities.

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Stop Yelling 'Get off my lawn' to Partners

Partner Path

How to Update Your Program for the Next Generation of Partner Leaders. We speak so much about the next generation of partner programs, but what about the next generation of leaders inside the partner organisations? What do they need from vendor partner programs?

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For the planet and people: IBM’s focus on AI ethics in sustainability

IBM Business Partners

According to John Thomas, Vice President and Distinguished Engineer in IBM Expert Labs and an AI Ethics Board member, “It is encouraging to see growing interest from our clients to balance the benefits of generative AI with their long-term sustainability goals.

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Changing your partner program for 2022?

Partner Path

For a next generation partner program, consider this first. At the risk of aging myself with a David Bowie reference, I understand you feel the need to change your partner program every year, allowing it to “grow up.” As a partner program professional, that’s your job, right?

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3 secrets of successful organisations

Stellar Partnerships

Continuity is important, especially in relationship management roles, as it allows partnership managers to build trust and connection with corporate partners. Leaders come and go, as do the troops, but sergeants are there to develop the next wave of talent. For non-profits the corporate partners are perfect adjacent friends.