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Where Microsoft Sees Copilot Channel Opportunity in A/NZ

Channel Insider

Here’s a breakdown of the key insights and opportunities that Microsoft presented to its channel: A big market scope According to Microsoft, there are around three million SMB users in A/NZ that are also potential Copilot users. This is causing a bevy of investment and acquisition activity within the channel.

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Welcome to Channel Insider: Partner POV

Channel Insider

If you’re an IT channel solution provider, vendor, CIO, or technology buyer, this is the series for you! Channel Insider: Partner POV is a brand new video and podcast series from Channel Insider. Want your solution provider business to be featured on Channel Insider: Partner POV?

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Google Next 2024: AI Engagement For Channel Amped Up

Channel Insider

Featured Partners: Managed Service Provider (MSP) Software Learn More Learn More Learn More The post Google Next 2024: AI Engagement For Channel Amped Up appeared first on Channel Insider.

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Announcing Channel Insider’s HSP250 List

Channel Insider

We are excited to announce the inaugural Hybrid Solution Provider (HSP250) list , developed by Channel Insider, TechnologyAdvice’s destination for channel news, trends, and analysis. We at Channel Insider believe the success of the IT channel is contingent upon the solution provider community adapting and evolving with customer demand.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

Success tips for improving the effectiveness of your engagement channels. Ways to craft a personalized contact strategy for each buying role at each stage in the buying process. The key metrics to drive your thinking and declare success (Hint: it’s not revenue!). You don't want to miss out on this amazing webinar!

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Major Channel Shakeup as Exclusive Networks Acquires NEXTGEN Group

Channel Insider

NEXTGEN was founded by channel veteran John Walters in 2011. Elastic Digital: Through Elastic Digital, NEXTGEN Group can support marketing campaigns for the channel, including the development of video animation, landing pages, and social media collateral, as well as build a marketing strategy behind the content.

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Three Tools That Should Be in Every Channel Team’s Tech Stack

PartnerTap

In this article, we highlight three tools that should be in every channel tech stack. The channel tech industry is awash with solutions created specifically for partnering, so it’s easy to get lost in this sea of software. Channel software is a great solution because it helps streamline, automate, and simplify channel processes.

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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

What channels to use and how to use them. In this fire-side chat Marketing Technologist, Ari Capogeannis and Sales & Marketing Leader, Bill Pappa, will answer all of your questions and teach you: Effective ways to engage prospects through direct mail. How to hyper-personalize information.

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

Here’s the thing: we have more channels, content, and technology to reach potential customers. However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. But connecting with and converting buyers has never been more challenging.