ITA Group

FEBRUARY 23, 2021

Why Should Brands Care About Customer Habits? Because habits become deeply ingrained in our brains, they can be difficult to break even if a particular habit creates more problems than it solves. A person may not be fully aware of how their habit works—habits are built to make things happen without us having to think much about them.

Energy 71

Energy Utilities 71

Tackle.io

MAY 20, 2021

“Marketplace now sits within our alliances team, which lives in the sales organization,” Michael said. Our deal desk team manages the quote process. Our revenue operations team manages the account creation. The sales force brings operational aspects to the entire transaction and works with their Marketplace counterparts.

Channels and alliances 59

Channels and alliances Legal Finance Strategic alliances 59

ITA Group

DECEMBER 22, 2020

Experts Discuss the Convergence of Employee & Customer Experience. Today, we’re sharing excerpts from a conversation with two of ITA Group’s leaders, customer experience expert Max Kenkel and employee experience expert Tanya Fish. Max Kenkel: I always tell my clients that bad customer experience is not the problem, it’s the result.

Retail 74

Retail 74

The 2112 Group

JANUARY 13, 2022

The same is true when it comes to new microprocessors, batteries, cloud software, and networking technologies. But no one big idea or innovation seems to be driving new business or the industry’s imagination. Reduce friction when it comes to partner engagement. This is especially true when it comes to partner engagement.

Channels and alliances 52

Channels and alliances Utilities 52

Tackle.io

MAY 6, 2021

That’s often true when selling on Cloud Marketplaces. Prior to joining Avaya, Frank worked in global alliances for Verint, where he focused on building co-sell opportunities with AWS and launching Verint’s SaaS in the Marketplace. . I sat in on all our early calls until everyone felt comfortable.”. Here’s what we learned.

Co-Alliance 59

Co-Alliance Channels and alliances Global alliance Alliance management 59

ITA Group

MARCH 23, 2021

6 Strategies for Channel Partner Engagement & Onboarding Success. Ongoing engagement is important to successful partner performance, and placing emphasis on the onboarding part of that journey is one of the key elements. Partner Engagement Journey. How can you maximize channel partner engagement with onboarding?

Engineering 52

Engineering 52

Tackle.io

MARCH 23, 2022

The consensus established was that it was an important part of our strategy to lead out of the gate with a Cloud Marketplace strategy. We’re going to nurture [our other routes to market] just as we are trying to nurture the Cloud Marketplace,” said Leon. “We’re That’s different than in years past,” he said. “In

Ecosystems 52

Ecosystems Credit Legal Finance 52

Tackle.io

MARCH 23, 2022

The consensus established was that it was an important part of our strategy to lead out of the gate with a Cloud Marketplace strategy. We’re going to nurture [our other routes to market] just as we are trying to nurture the Cloud Marketplace,” said Leon. “We’re That’s different than in years past,” he said. “In

Ecosystems 52

Ecosystems Credit Legal Finance 52

Magnetrix

SEPTEMBER 7, 2022

Collaborate with partners in your ecosystem to create the most value for customer. Your strategy should start with the customer. How vendors can better understand the customer experience. Relationships are more important than the technology for a good customer experience. Look at it from the partner’s perspective.

Ecosystems 52

Ecosystems Channels and alliances Co-Alliance Collaboration 52

Impartner

JUNE 26, 2019

I know this is critical for many organizations who work with a channel, whether these have tens of local partners or tens of thousands of partners, globally. Your partners have 10-20 suppliers they work with. You need to understand that and make sure you know your place – you are one of many your partners are engaging with….

Engineering 75

Engineering Collaboration Utilities 75

Impact

AUGUST 30, 2021

The company additionally offers an extensive network of global media touchpoints and conversion optimization tools to help merchants turn Gen Z shoppers into lifelong customers. Chris Mockford: Student Beans is a technology company which offers a media service — and our ultimate mission is to empower students to thrive.

Retail 52

Retail Ecosystems 52

BTD Consulting

AUGUST 10, 2022

How to get your customers excited about change. We all know time is needed in the week beyond Day 1 speaking with and engaging new employees, understanding the business you’ve just acquired, kicking off integration initiatives and more. It's a common belief that your acquisition will be good for your customers.

Mergers and acquisition activities 40

Mergers and acquisition activities Banking System integrators Energy 40

Tackle.io

APRIL 27, 2021

And until then, we were rambling about local rodents in our various cities. Michael Bull: I was just saying we’ve got wild turkeys in our neighborhood and a bunch of neighborhood cats, a lot of outdoor cats, too. So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52

ITA Group

DECEMBER 16, 2021

Changing buyer needs and customer preferences. Leaders need to ensure their program strategy, incentives, processes, engagement efforts and systems are evolving to meet the demands of indirect partner organizations. In turn, program updates also help vendors and brands create an improved customer experience.

Channels and alliances 76

Channels and alliances Partnership strategies Utilities Ecosystems 76

Impact

APRIL 12, 2024

Team-ups work best when both sides are on the same page and feel motivated to hit their goals—especially if you’re a brand collaborating with several influencers. Influencer marketing offers dynamic ways to reach your ideal audience through collabs with talented creators—sharing their established audience trust and engagement.

Collaboration 52

Collaboration Partnership management IT partnerships 52

Impact

MARCH 20, 2024

Jennifer Betz saw great upfront success with her engagement campaigns using influencer content to drive brand awareness for Resident Home mattresses. That example shows one of the many ways brands can work with affiliates and creators across the funnel. Then she had a lightbulb moment.

Credit 52

Credit Collaboration 52

Mindmatrix

FEBRUARY 15, 2024

It facilitates quicker decision-making and problem-solving, allowing the different participants to draw from each other’s knowledge and experience, ultimately speeding up deal cycles, strengthening sales ecosystem relationships and driving mutual success. ” About Mindmatrix : Mindmatrix Bridge 5.0

Co-Alliance 45

Co-Alliance Collaboration Channels and alliances Ecosystems 45

Tackle.io

MARCH 23, 2022

I’ll actually pass it off to our phenomenal group of panelists here. So I’m here to help out the rest of our peers in the industry. I work on our AWS Global Startup program. We support technical, go-to-market, and sales for these startup partners that my team and I work with. So, my name is Lauren.

Co-Alliance 52

Co-Alliance Channels and alliances Finance Engineering 52

CoSell

JULY 13, 2020

As sales leaders, we’re always looking for ways to expand our ability to connect the dots for the real, sustainable, transformative opportunity. Today’s PRM software is more focused on automated workflows, personalization, customization, and scalability. Data Drives Growth This is a transformative change that has been steadily growing.

Co-Alliance 130

Co-Alliance Channels and alliances Collaboration Ecosystems 130

Tackle.io

SEPTEMBER 28, 2023

Building and marketing your solution within the Cloud Provider’s ecosystem is the best way to drive value for your customers and, ultimately, paves the way for a more meaningful relationship with the Cloud Provider. And how are you talking about this part of the customer journey?’ Mauricio said. So we had to use data.

Co-Alliance 52

Co-Alliance Channels and alliances Engineering Legal 52

ITA Group

MAY 13, 2021

Mapping the Customer Experience: Answers to 7 Common CX Questions. This means I get to bring the voice of our clients back to our internal teams on a pretty regular basis. Which got me thinking: Why don’t I bring the voice of our clients to you? We are an engagement company. New purchases for the customer.

Credit 62

Credit Finance 62

ITA Group

FEBRUARY 4, 2021

Take a look at our top six sales prospecting tactics and how you can get them started right away. It helps drive activity. We talked with our regional sales managers to find out their tips for managing stress—for their team and themselves. You don’t need to reach superstardom to connect with your customers and prospects.

Finance 79

Finance Sales leadership 79

Mindmatrix

FEBRUARY 13, 2024

The product, partner and solution locators act as next-generation marketplaces by connecting customers, manufacturers and solutions providers to each other PITTSBURGH, PA: Leading PRM and partner marketing software provider, Mindmatrix , has integrated Product, Partner and Solution Locators into its next-gen PRM software, Bridge.

Ecosystems 45

Ecosystems Channels and alliances Co-Alliance Engineering 45

PLM Alliances

JULY 29, 2021

In our fourth installment of Channel Chats, CMO Richard Flynn welcomes channel sales expert Raegan Wilson , who is a new Managing Director at The Spur Group. Raegan has 20 years of channel experience working with clients like Thomson Reuters, Logitech, Palo Alto Networks, Xerox, ADP, and Fortinet. Transcript of the conversation.

Partnering capability and readiness 59

Partnering capability and readiness 59

PLM Alliances

JULY 29, 2021

In our fourth installment of Channel Chats, CMO Richard Flynn welcomes channel sales expert Raegan Wilson , who is a new Managing Director at Spur Reply (formerly 'The Spur Group'). Raegan has 20 years of channel experience working with clients like Thomson Reuters, Logitech, Palo Alto Networks, Xerox, ADP, and Fortinet.

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies 52

Impact

MAY 24, 2023

Tye DeGrange, Founder and CEO of the growth marketing agency, Round Barn Labs , works with marketing leadership teams to combine affiliate strengths with expertise in other disciplines like data, analytics, incrementality, paid marketing, UX, conversion rate optimization, and organic growth. Incentives include gifting and flat fee payments.

Credit 52

Credit Collaboration Engineering 52

Impartner

SEPTEMBER 20, 2022

And since they are segmented right off the bat, you can also immediately create a customized journey for each new partner that you bring in. . This is especially true for tech solutions, where partners play a critical role in promoting and selling your products. . Reward and incentivize high-performing partners .

Ecosystems 52

Ecosystems Finance Collaboration Engineering 52

Magnetrix

DECEMBER 28, 2020

Things like deal registration, pricing and quoting, dynamic content delivery, incentive tracking, for both referral commissions and reseller discounts. What are you working on there? "All of our events have dissipated, we're not doing those trade shows or in person events anymore. Are you ready for a great show?

Channel management 59

Channel management Channel strategies Collaboration Fintech 59

Impact

NOVEMBER 3, 2021

In other words: personalize and customize. The true cost of influencer marketing. consumers engaged with influencers more during the pandemic. This is great news for the industry, but with rapid growth, there are always challenges and adaptations to make it work best for your company. Sponsored posts took off.

Credit 52

Credit Partnering capability and readiness Collaboration Fintech 52

PLM Alliances

JUNE 3, 2020

Customers have a well-recognized need. There are likely two or three leaders offering a relatively stable set of choices for customers to select. The new idea redefined customer expectations, and in doing so, redefines the market. But it is a vendor’s go-to-market experience that closes the sale and creates a customer.

Conflict resolution and communication 52

Conflict resolution and communication Partnering capability and readiness Sales leadership Risk mitigation 52

Impact

NOVEMBER 3, 2021

In other words: personalize and customize. The true cost of influencer marketing. consumers engaged with influencers more during the pandemic. consumers engaged with influencers more during the pandemic. Influencer marketing is resilient and growing. Influencer marketing is an effective channel that’s worth the cost.

Credit 59

Credit Partnering capability and readiness Collaboration Fintech 59

Magnetrix

NOVEMBER 18, 2021

Engage partners on social media. 3rd Consideration: Be more present, mindful and inspire channel partner engagement. Implementing partner incentives and rewards. Partner engagement is key to your channel success and the best recipe for ongoing engagement is ongoing attention and support from the vendor.

Channels and alliances 96

Channels and alliances Channel strategies Growth partners 96

PLM Alliances

APRIL 4, 2022

Our years of experience helping industry leaders conceptualize and manage successful events has allowed us to create our own proven, concrete approach to corporate event planning. We’re sharing our tips with you in a two-part blog series. Attendees are often joining the conference for entertainment as well as work.

Energy 52

Energy 52

PLM Alliances

APRIL 4, 2022

Our years of experience helping industry leaders conceptualize and manage successful events has allowed us to create our own proven, concrete approach to corporate event planning. We’re sharing our tips with you in a two-part blog series. Attendees are often joining the conference for entertainment as well as work.

Energy 52

Energy 52

Magnetrix

APRIL 7, 2022

Partner incentives, spiffs and rewards - what’s the best approach? Find out what’s worked in the past for your partners. Driving specific behaviors through incentives. Our guest today, Kathleen Phillips, has been in channel-related roles for over 20 years. How do we shrink our time to revenue?

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

Tackle.io

APRIL 28, 2022

Before joining Tackle, I spent about 20 years in cybersecurity in the last decade with one company in five of those years, doing a lot of work in and around cloud marketplaces. So if you think about that, there’s data everywhere, how do you get it into the customers that need it in a way that they can use it.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

APRIL 28, 2022

Before joining Tackle, I spent about 20 years in cybersecurity in the last decade with one company in five of those years, doing a lot of work in and around cloud marketplaces. So if you think about that, there’s data everywhere, how do you get it into the customers that need it in a way that they can use it.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52